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Job Details

Verizon Communications Inc

Base Marketing Manager

Sales and Marketing

Field Marketing Manager


Miami, Florida, United States

When you join Verizon

Verizon is one of the world's leading providers of technology and communications services, transforming the way we connect across the globe. We're a diverse network of people driven by our shared ambition to shape a better future. Here, we have the ability to learn and grow at the speed of technology, and the space to create within every role. Together, we are moving the world forward - and you can too. Dream it. Build it. Do it here.

What you'll be doing...

The Verizon Value Organization is made up of nine prepaid wireless brands, looking for a Base Marketing Manager to lead the strategy and execution of our acquisition, retention and loyalty marketing initiatives. You will play a critical role in the strategy and execution of the loyalty rewards programs for Straight Talk, Tracfone, and other prepaid brands in the value portfolio.

  • Developing a strategy and executing the plan to improve retention.
  • Providing thought leadership on loyalty programs success.
  • Working closely with the Integrated Marketing team to ensure consistent messaging and positioning across touchpoints.
  • Ideating programs that lead to revenue growth.
  • Managing end-to-end marketing programs from business case to execution and reporting.
  • Uncovering actionable insights.
  • Leading and overseeing the development of go-to-market materials and communications.
  • Identifying success metrics and KPIs for marketing programs.
  • Researching and identifying new opportunities.
  • Incorporating process improvements.

This role may be considered as part of the Department of Defense SkillBridge Program.

Where you'll be working...

In this hybrid role, you'll have a defined work location that includes work from home and assigned office days set by your manager.

What we're looking for...

You are curious about what people need and want. You enjoy digging through data for insight into opportunities for how we can help our consumers work, play and connect in new and better ways. You are passionate about underserved communities and inspired to make a difference in their lives through relevant products that are centered around their needs. You can visualize the big picture strategy, but can also break it down into the components to get the job done. You believe that the best decisions are based on data and you're the one that knows how to tease out the key learning within a dataset.

You'll need to have:
  • Bachelor's degree in Mathematics, Statistics, Physics, Engineering, Computer Science, Economics or four or more years of work experience.
  • Six or more years of relevant work experience.
  • Experience in the PEGA rules-based architecture, or a related field.

Even better if you have one or more of the following:
  • Master's degree in Operations Research, Industrial Engineering, Statistics, Economics, or a related field.
  • Working with SQL and statistical software packages (e.g., SAS, R, Python).
  • Experience leading a team.
  • Experience with quantitative modeling, statistics, or data mining.
  • Looking for ways to improve from both a personal development and wider team/business view point.
  • Meticulous attention to detail and high-quality standards.
  • Experience with visualization software (e.g., Qlikview, Tableau, Excel).
  • Demonstrating communication and influence skills.
  • Worked in a marketing organization in the past.
  • Storytelling ability and good communication skills.
  • Experience of using SQL to query large scale relational databases in a business environment.
  • Experience with documenting requirements, functional design and leading test execution.
  • Strong statistical knowledge.
  • Passionate about solving problems and works in a collaborative cross-team approach.

If Verizon and this role sound like a fit for you, we encourage you to apply even if you don't meet every "even better" qualification listed above.

Where you'll be working

In this hybrid role, you'll have a defined work location that includes work from home and assigned office days set by your manager.

Scheduled Weekly Hours

Equal Employment Opportunity

We're proud to be an equal opportunity employer - and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion page to learn more.YmJnZW5lcmljLjkxNDYyLjEzMTgzQHZlcml6b253b3JrZGF5LmFwbGl0cmFrLmNvbQ.gif