Senior Marketing Science Manager

When you join Verizon

Verizon is one of the world's leading providers of technology and communications services, transforming the way we connect across the globe. We're a diverse network of people driven by our shared ambition to shape a better future. Here, we have the ability to learn and grow at the speed of technology, and the space to create within every role. Together, we are moving the world forward - and you can too. Dream it. Build it. Do it here.

What you'll be doing...

Our Prepaid Wireless Marketing team is looking for a highly-motivated, technical decision leader, and product owner who will lead business strategy, segmentation strategy, inbound and outbound campaign implementation and data analytics. You will be driving continuous business improvements through PEGA decisioning implementation bringing more profitable growth and an even better customer experience. You will define the analytics strategy and champion that strategy across the business in order to create buy-in for data-driven decision making. You will also lead the data analytics team, planning and overseeing work, and creating an engaging environment where team members can thrive. Your end goal is to recommend improvements that will go straight to the bottom line by helping us serve our customers.

As the Senior Marketing Science Manager, you will lead a cross functional team and maintain the foundation for our key business decisions. By developing and evolving our models across channels, usage, payment, tenure and other behavioral areas, the role will be instrumental in improving customer satisfaction and reducing churn.

• Managing and providing guidance to a cross-functional team across marketing and technology.
  
• Leading day to day PEGA implementation for inbound & outbound campaigns and leading the end to end campaign implementation starting from business case development to customer communications.
  
• Collaborating with the creative team, MyVerizon App and MyVerizon online team and PEGA technology team to integrate PEGA for inbound marketing.
  
• Leading the analytics strategy and modeling approaches.
  
• Leading the segmentation strategy and generating profiles that allow for the customization of service offers to better meet the specific needs of our customers.
  
• Leading the team efforts in delivering improvements in decision-making and business strategies via analytics.
  
• Building business cases and translating findings into practical business implications.
  
• Partnering with others to understand business challenges and identify new opportunities for data gathering to fill gaps in existing models.
  

• Bachelor's degree or four or more years of work experience.
  
• Six or more years of relevant work experience.
  
• Experience in the PEGA rules-based architecture, or equivalent.
  

• Bachelor's degree in Math, Statistics, Physics, Engineering, Computer Science, or Econometrics.
  
• Master's degree in Operations Research, Industrial Engineering, Statistics, Economics, or a related field.
  
• Experience in SQL and statistical software packages like SAS, R, and Python.
  
• Ability to lead a team.
  
• Experience in quantitative modeling, statistics, or data mining.
  
• Strong track record of looking for ways to improve from both a personal development and wider team/business view point.
  
• Strong track record of having attention to detail and high quality standards.
  
• Experience in visualization software like Qlikview, Tableau, or Excel.
  
• Strong communication and influence skills.
  
• Experience in working in a marketing organization in the past.
  
• Ability to have Insight storytelling and good communication skills.
  
• Experience in using SQL to query large scale relational databases in a business environment.
  
• Experience in documenting requirements, functional design and leading test execution.
  
• Statistical knowledge.
  
• Ability solving problems and working in a collaborative cross-team approach.