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Job Details


Segment Marketing Manager

Sales and Marketing

Field Marketing Manager

No

Virginia, United States

Segment Marketing Manager

Virginia, USA ● VirtualReq #483

Tuesday, April 2, 2024

Windstream Holdings, Inc., is a leading provider of advanced network communications and technology solutions for consumers, small businesses, enterprise organizations and carrier partners across the U.S.

  • As Kinetic, Windstream offers bundled services, including premium broadband, security solutions, voice, and digital TV to consumers through an enhanced fiber network.
  • Windstream Enterprise is a leading managed services provider providing strategic communications and security products to mid-size businesses and enterprise clients.
  • Windstream Wholesale provides high-capacity, high-performance networking solutions and services to other telecom carriers, data centers, content providers and enterprises.

The Windstream team provides innovative software and network solutions to connect people and empower business in a world of infinite possibilities!

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About this Role:

The Segment Marketing Manager is responsible for developing and executing marketing plans for our business customer segments. The role involves developing a deep understanding of the target market, creating marketing campaigns that effectively communicate the value of our products and services, and collaborating with cross-functional teams to execute and deliver results.

What You’ll Do:

  • Define and drive the optimal segment marketing strategy and campaigns for various customer segments.
  • Develop new customer and/or retention targets to measure program effectiveness.
  • Track and analyze program performance through the development of KPIs and dashboards.
  • Conduct market research to gain a deep understanding of segment’s needs, behaviors and preferences.
  • Develop customer journeys to guide marketing efforts.
  • Create compelling marketing content and messaging that resonates with the target audience.
  • Develop and execute campaigns across a variety of sales and marketing channels.
  • Collaborate with cross-functional teams to ensure campaign success.
  • Stay up to date with market trends, competitive landscape and industry best practices

Do You Have:

  • Passion and skill for leading and partnering with cross-functional teams and customers.
  • 5+ years of experience in marketing, preferably in a B2B acquisition marketing role.
  • Experience in marketing telecommunications, internet, data center, VoIP or similar services.
  • Strong understanding of marketing principles and best practices.
  • Highly strategic, analytical and data driven marketer.
  • Strong project management skills and ability to manage multiple projects simultaneously.
  • Experience with marketing automation tools, CRM systems and analytics platforms, such as Marketo and Salesforce.com.
  • Ability to work independently and collaboratively in a team environment.
  • Excellent written and verbal communication skills.
  • Bachelors in marketing, Business, Communications. MBA in marketing is a plus.

Physical Tasks - Standing Occasionally: 0-33% | Walking Occasionally: 0-33% |Sitting and Stationary: Continuously: 67-100% | Bending: Occasionally: 0-33% | Crouching: Occasionally: 0-33% | Carrying: Occasionally: 0-33% | Reaching: Occasionally: 0-33% |Lifting -Lowering >1-15lbs: Occasionally: 0-33% | Repetitive Hand Action: Medium Dexterity: Continuously: 67-100% | Fine Manipulating: Frequently: 34-66%

Audio Visual Needs - Hearing: Continuously: 67-100%| Near Vision: Continuously: 67-100% | Far Vision: Occasionally: 0-33% | Peripheral Vision: Occasionally: 0-33%

Equipment Used in Job Performance : Computer, Printer, Fax, Telephone, Basic Office Supplies, Copier

The starting compensation range for this job is $76,100 to $99,900.

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Our Benefits:

  • Medical, Dental, Vision Insurance Plans
  • 401K Plan
  • Health & Flexible Savings Account
  • Life and AD&D, Spousal Life, Child Life Insurance Plans
  • Educational Assistance Plan
  • Identity Theft, Legal, Auto & Home and Pet Insurance
  • https://windstreambenefits.com

Windstream CIB Statement:

Connecting people in a world of infinite possibilities. Windstream cultivates a workplace culture where innovation and belonging are the cornerstones of our success. We are dedicated to empowering every member of our team to contribute their unique talents and perspectives, fostering an environment where creativity and innovation flourish. Together, we strive to build a more welcoming and connected future, both within our organization and in the broader community we serve.

Our Employee Resource Groups:

  • WinVets – Veteran Employee Resource Group
  • WOW – Women Employee Resource Group
  • WINPRIDE – LGBTQ+ Employee Resource Group
  • WBPN – Black Professional Resource Group
  • WARG – Ability Resource Group
  • LaFamilia –Hispanic Resource Group

Windstream is an equal opportunity employer. At Windstream, we celebrate the authenticity and uniqueness of our people and their ideas. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, genetic information, protected veteran status, current military status, disability, sexual orientation, gender identity, marital status, creed, citizenship status, or any other status protected by law, and to give full consideration to qualified disabled individuals and protected veterans. The diverse voices of our employees fuel our innovation and our inclusive culture. Employment at Windstream is subject to post offer, pre-employment drug testing.

Actual base pay for this job will depend on the candidate's primary work location and other factors, such as relevant skills and experience.

Other details

  • Job FamilyMarketing
  • Job FunctionMulti Discipline
  • Pay TypeSalary

Apply Now

  • Virginia, USA
  • Virtual