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Job Details

Verizon Communications Inc

Marketing-Senior Manager

Sales and Marketing

Field Marketing Manager


Alpharetta, Georgia, United States

When you join Verizon

Verizon is one of the world's leading providers of technology and communications services, transforming the way we connect around the world. We're a human network that reaches across the globe and works behind the scenes. We anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together-lifting up our communities and striving to make an impact to move the world forward. If you're fueled by purpose, and powered by persistence, explore a career with us. Here, you'll discover the rigor it takes to make a difference and the fulfillment that comes with living the #NetworkLife.

What You'll Be Doing...

Your goals are to reduce churn and drive service revenue growth for the base of customers on your given Value brand. You will do this by proactively identifying relevant plan, service and device recommendations and offers. You will design and execute targeted base campaigns for all commercially available service and device offers. Using data and customer insights, you will identify incremental opportunities to achieve the team's KPIs through restricted service and device offers. You will think strategically and analytically while keeping the customer at the center of your efforts as you formulate ideas and carry them through execution and beyond to retrospective analysis.


  • Building, maintaining, adapting and optimizing annual roadmap and base management plan for your brand.
  • Designing data-driven, targeted strategies to deliver messages which are prioritized, personalized, and simultaneously beneficial to the customer and Verizon.
  • Tracking impact all campaigns s to make changes as necessary to achieve offer goals and improve impact and accuracy of this work in the future.
  • Leading cross-functional peers, including (but not limited to): Commercial Brand Team leads, Business Intelligence, Marketing Communications, New Technology development team, Performance Management, Finance, Legal, GTS, and Leadership to deliver on your targeted strategies.
  • Communicating your marketing plan, churn drivers, quantified campaign results to partners and leadership through written and verbal formats.

Commercial Offers:
  • Serving as the single point of contact and base management SME for your Commercial Brand team partner.
  • Working with internal base management partners to advise on base impact of commercial value prop and device offers (revenue and churn), including business case assumptions.
  • Designing and executing targeted marketing plans for these commercial offers, prioritizing them when necessary to best achieve brand goals.

Restricted Offers:
  • Identifying brand-specific opportunities and design strategies and offers to unlock incremental benefits.
  • Building, managing, and executing restricted offers from beginning to end including: needs identification, target and offer refinement, business case build and approval, offer build, inbound/outbound creative development, campaign launch and results analysis.

Where you'll be working...

In this role, you'll have a defined work location that includes work from home and assigned office days (in-office days are Tuesday, Wednesday, and Thursday).

What we're looking for...

You'll need to have:
  • Bachelor's degree or four or more years of work experience.
  • Six or more years of relevant work experience.
  • Experience in strategic marketing planning and financial analysis.
  • Willingness to travel approximately up to 25%.

Even better if you have one or more of the following:
  • Experience gathering, organizing and analyzing large amounts of information.
  • Experience presenting ideas and content to a variety of stakeholders at various levels.
  • Experience working collaboratively with a variety of stakeholders.
  • Experience in the wireless or telecommunications industry.
  • Strong research, analytical, and critical thinking skills with the ability to see things not readily apparent to others and to find unique solutions to complex challenges.
  • Excellent written and verbal communication skills with ability to clearly express complex ideas.
  • High proficiency with G Suite, Microsoft Excel and Power Point; even better if you also have experience with Think-Cell.
  • Demonstrated ability to take initiative, work with minimal supervision, and independently manage concurrent projects to timely completion.
  • Demonstrated ability to think strategically and to "see the big picture".
  • Strong business acumen and ability to provide strong insights required to build business cases for offer approval.
  • Ability to influence executive conversation on perspective or key decision.

If Verizon and this role sound like a fit for you, we encourage you to apply even if you don't meet every "even better" qualification listed above.

Where you'll be working

In this hybrid role, you'll have a defined work location that includes work from home and assigned office days set by your manager.

Scheduled Weekly Hours

Equal Employment Opportunity

We're proud to be an equal opportunity employer - and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion page to learn more.

Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefits, short term incentives, 401(k) Savings Plan, stock incentive programs, paid time off, parental leave, adoption assistance and tuition assistance, plus other incentives, we've got you covered with our award-winning total rewards package. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.

If you are hired into a California, Colorado, Connecticut, Hawaii, Nevada, New York, Rhode Island or Washington work location, the compensation range for this position is between $105,000.00 and $212,000.00 annually based on a full-time schedule. The salary will vary depending on your location and confirmed job-related skills and experience. This is an incentive based position with the potential to earn more. For part time roles, your compensation will be adjusted to reflect your hours.YmJnZW5lcmljLjA2MTAyLjEzMTgzQHZlcml6b253b3JrZGF5LmFwbGl0cmFrLmNvbQ.gif