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Job Details


Deloitte

Marketing Campaign Performance Analyst, Marketing Performance Operations (20966)

Sales and Marketing

Marketing Analyst

Yearly

No

Chicago, Illinois, United States

Preferred Locations: Chicago, IL or New York, NY or Greensboro, NC

Overview

In today's world, customers expect companies to know who they are and what they want. Customers want to have products, services or experiences that best suit their needs delivered to them seamlessly across physical and digital channels.

Customers are human first: driven by dynamic wants, needs, and desires. The ability for brands to make personal, meaningful connections on a human level has never been greater and Hux by Deloitte Digital delivers on those experiences in a way that allows companies to own the customer journey end to end.

Hux is the Human Experience Platform by Deloitte Digital. We help companies connect key data sources to understand what matters most to people; connect to advanced technologies like AI and machine learning to sense and respond to those needs at scale; and connect their systems to unlock insights, create collaboration and drive acquisition, engagement and loyalty. Most importantly, we empower companies to connect with customers in personal, meaningful ways that respect them as people, not just customers.

Hux by Deloitte Digital gives companies the ability to build and leverage the connections - between people, systems, data and technologies - so they can deliver personalized, contextual experiences to customers at scale.

Work you'll do
Within the Experience Management team, marketing and advertising analytics are at the forefront of guiding data-driven strategies by leveraging emerging technologies, keen analytical abilities and a laser focus on addressing the client's business initiatives, rooted in data. Marketing and advertising analytics are a critical influencer in what drives marketing success and is in constant exploration for clients as the discipline of a data-first mentality evolves marketing.

As a Marketing Campaign Analytics - Studio Staff, you will work across our Marketing, Advertising, and Commerce functions within the Experience Management team, to support data-driven, analytical decisioning for our clients. You will work cross-functionally between teams to guide measurement frameworks, learning agendas, data strategy, and performance analytics.

Key responsibilities include:

  • Uncover client's key business questions, design and execute analysis to address those questions, and be able to demonstrate the impact of recommendations across paid, owned, and earned channels
  • Dive into large datasets, uncovering insights, and providing impactful recommendations to clients leveraging tools like Google Analytics, DV360, Ads Data Hub, Adobe Analytics, Salesforce/SFMC and more
  • Transform data into actionable insights through strong storytelling with data designed for executive-level audiences by connecting the dots across channels through data to provide a holistic view of marketing/advertising/commerce efforts
  • Create dashboards via Tableau, Datorama, Data Studio, Looker, or other similar data visualization tools
  • Support the vision and creation of measurement plans, testing plans, tagging strategies, modeling strategy, and A/B testing deployment
  • Serve as subject matter expert and assist in development of pre-sales proposals, internal trainings, and data-driven best practices
  • Provide support, coaching, and training to assist in the career development of team members to support the growth of the practice


Travel
Travel up to 30% (While 30% of travel is a requirement of the role, due to COVID-19, non-essential travel has been suspended until further notice.)

The team

Advertising, Marketing & Commerce

Our Advertising, Marketing & Commerce team focuses on delivering marketing and growth objectives aligned with our clients' brand values for measurable business growth. We do this by creating content, communications, and experiences that engage and inspire their customers to act. We implement and operate the technology platforms that enable personalized content, commerce and marketing user-centric experiences. In doing so, we transform our clients marketing and engagement operations into modern, data-driven, creatively focused organizations. Our team brings deep experience in creative and digital marketing capabilities, many from our Digital Studios.

We serve our clients through the following types of work:
  • Cross-channel customer engagement strategy, design and development (web, mobile, social, physical)
  • eCommerce strategy, implementation and operations
  • Marketing Content and digital asset management solutions
  • Marketing Technology and Communication Technology solutions
  • Marketing analytics implementation and operations
  • Acquisition and engagement campaign ideation, development and execution
  • Agile based, design-thinking, user-centric, empirical projects that accelerate results


Qualifications
  • 3+ years of experience in marketing, advertising and commerce analytics, audience discovery and segmentation, measurement, modeling strategy, and data quality
  • Extensive knowledge across paid, owned, and earned, with a focus of analytical expertise in one or more of the following: omnichannel, media (display, paid search, programmatic, paid social), organic social, social listening/trend identification, site, app, email/CRM, voice of the customer/brand studies, or SEO
  • Bring analytical rigor and wear many hats, between supporting and leading delivery teams, partnering with internal cross-functional teams, client facing exposure, and diving in with a start-up mentality
  • Possess strong time management skills to ensure accurate delivery while leading a single workstream and a team of analysts
  • Must be legally authorized to work in the United States without the need for employer sponsorship, now or at any time in the future