Associate Director, US Deucravacitinib HCP Marketing

At Bristol Myers Squibb, we are inspired by a single vision – transforming patients’ lives through science. In oncology, hematology, immunology and cardiovascular disease – and one of the most diverse and promising pipelines in the industry – each of our passionate colleagues contribute to innovations that drive meaningful change. We bring a human touch to every treatment we pioneer. Join us and make a difference.

Summary:

The Associate Director will support the development of the HCP marketing launch plan for deucravacitinib in psoriasis (PsO). Specifically, this individual will support the development of our PsO launch readiness plan and lead key launch deliverables, in addition to developing an engagement strategy for bio-coordinators and the tactical plans and HCP resources around our patient support offerings. The ideal candidate would have previous HCP marketing experience, strong critical thinking skills, experience in developing customer engagement plans and strong leadership and communication skills to effectively influence and lead a broad cross-matrix team. Prior experience/deep working knowledge of customer support programs or previous dermatology experience is a plus.

You will be working on Deucravacitinib, which is a first-in-class, oral, selective TYK2 inhibitor – has a current PDUFA of September 2022 for the treatment of adults with moderate to severe plaque psoriasis. It is also in clinical studies across multiple immune-mediated diseases, including psoriatic arthritis, crohn’s disease and lupus. This asset is anticipated to be a blockbuster drug and will be a leading asset for BMS’ Immunology & Fibrosis portfolio, representing a return for BMS in the dermatology space.

Responsibilities will include:

• Lead or support the development of key launch HCP workstreams and tactics

• Lead and foster collaboration with cross-matrix partners (patient access services, payer marketing, patient marketing, field reimbursement team, regulatory, legal) to develop a comprehensive, best-in-class Customer Support Program to ensure a seamless customer experience at launch

• Align key workstreams and internal stakeholders to ensure simple and clear messaging and solutions delivered to HCPs (derms, NP/PA, bio coordinators, office managers) at critical pain points of customer journey

• Shape and oversee market research to extract key, actionable customer insights

• Lead the development of HCP promotional strategy and materials on access/patient services

• Create and execute a comprehensive bio coordinator engagement strategy across personal/non-personal

• Coordinate with broader HCP marketing team to create “brand playbook” that establishes the BMS culture on patient-centered superior customer experience

• Effectively engage the sales force and field reimbursement team to reinforce strategy, solicit feedback and support field requests

• Manage agency and other vendors in development of promotional materials and tactics

Skills/Experience Required:

• BA degree of equivalent is required

• 3-5 years of relevant marketing brand management experience or equivalent (experience in dermatology/immunology is preferred but not necessary)

• Demonstrated success in commercial roles and strong ability to engage key internal and external stakeholders

• Prior experience or strong working knowledge of patient services preferred

• Excellent written and verbal communication skills – ability to story-tell, strong presentation skills and adjusting communication style based on audience is a must

• Experience working with and leading multi-functional teams to accomplish specific objectives and goals

• Demonstrated ability to successfully navigate internal review (PReP) processes

• Experience in managing external resources and partners, including advertising agencies

• Demonstrated experience in utilizing primary and secondary market research

• Strong organization and prioritization skills

• Comfort with and ability to comprehend and discuss clinical data

• An independent thinker and someone that can triage and problem-solve, while showcasing effective decision-making

Around the world, we are passionate about making an impact on the lives of patients with serious diseases. Empowered to apply our individual talents and diverse perspectives in an inclusive culture, our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues.

Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives.

Physical presence at the BMS worksite or physical presence in the field is an essential job function of this role which the Company deems critical to collaboration, innovation, productivity, employee well-being and engagement, and enhances the Company culture.

To protect the safety of our workforce, customers, patients and communities, the policy of the Company requires all employees and workers in the U.S. and Puerto Rico to be fully vaccinated against COVID-19, unless they have received an exception based on an approved request for a medical or religious reasonable accommodation. Therefore, all BMS applicants seeking a role located in the U.S. and Puerto Rico must confirm that they have already received or are willing to receive the full COVID-19 vaccination by their start date as a qualification of the role and condition of employment. This requirement is subject to state and local law restrictions and may not be applicable to employees working in certain jurisdictions such as Montana. This requirement is also subject to discussions with collective bargaining representatives in the U.S.

Our company is committed to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace adjustments and ongoing support in their roles. Applicants can request an approval of accommodation prior to accepting a job offer. If you require reasonable accommodation in completing this application or if you are applying to a role based in the U.S. or Puerto Rico and you believe that you are unable to receive a COVID-19 vaccine due to a medical condition or sincerely held religious belief, during or any part of the recruitment process, please direct your inquiries to adastaffingsupport@bms.com. Visit careers.bms.com/eeo-accessibility to access our complete Equal Employment Opportunity statement.

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