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Job Details


Bristol Myers Squibb

Associate Director, Eliquis US Professional (HCP) Marketing (R1557742-en-us)

Sales and Marketing

Marketing Director

Yearly

No

Princeton, New Jersey, United States

At Bristol Myers Squibb, we are inspired by a single vision – transforming patients’ lives through science. In oncology, hematology, immunology and cardiovascular disease – and one of the most diverse and promising pipelines in the industry – each of our passionate colleagues contribute to innovations that drive meaningful change. We bring a human touch to every treatment we pioneer. Join us and make a difference.

Summary:

The Associate Director position will play a key role on the US brand team for ELIQUIS (apixaban), an anticoagulant indicated to reduce the risk of stroke in patients with non-valvular atrial fibrillation (NVAF) and for the treatment of deep vein thrombosis and pulmonary embolism (VTE). This individual will have an opportunity to shape the in-line strategy and execution in the US for the use of ELIQUIS in the NVAF indication. This person will report to the US Professional Marketing Lead.

Key Responsibilities:

  • Lead professional promotion strategy and execution for ELIQUIS in NVAF with a focus on Real World Data

  • Lead matrix teams (market research, insights & analytics, commercial operations, sales, sales training, promotional review, customer engagement and others) to identify new sources of growth and to develop field and non-personal promotion initiatives to activate these growth opportunities, helping more appropriate NVAF patients to benefit from ELIQUIS

  • Lead targeting and customer segmentation initiatives with field teams and on non-personal promotion

  • Lead the development of the NVAF indication strategy and execution plan for 2023

  • Partner closely with Medical, HEOR, Sales, Worldwide and other key internal stakeholders

  • Partner closely with Alliance counterparts to achieve alignment

  • Manage and support agency partners to deliver excellence in process and output

Qualifications & Experience:

  • BA/BS required with MBA or advanced degree preferred

  • Minimum 5 years of marketing experience

  • Strong leadership skills with a collaborative attitude

  • Skilled at strategy, customer understanding, analytics, and consistently achieves excellence in execution

  • Strong organizational and interpersonal skills and a proven ability to drive results in a matrix organization

  • Acts with a sense of passion to help patients and with accountability, urgency and innovation

  • Experienced at working with sales teams to achieve customer objectives or prior sales experience

  • Strong understanding of non-personal promotion

  • Understanding of the cardiology and anticoagulation space is preferred

  • Alliance or co-promote experience preferred

  • Attention to detail is critical

  • Knowledge and experience in navigating the regulatory approval process and other relevant codes of practice in the pharmaceutical industry

Why You Should Apply

Around the world, we are passionate about making an impact on the lives of patients with serious diseases. Empowered to apply our individual talents and diverse perspectives in an inclusive culture, our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues.

Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives.

Around the world, we are passionate about making an impact on the lives of patients with serious diseases. Empowered to apply our individual talents and diverse perspectives in an inclusive culture, our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues.

Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives.

Physical presence at the BMS worksite or physical presence in the field is an essential job function of this role which the Company deems critical to collaboration, innovation, productivity, employee well-being and engagement, and enhances the Company culture.

To protect the safety of our workforce, customers, patients and communities, the policy of the Company requires all employees and workers in the U.S. and Puerto Rico to be fully vaccinated against COVID-19, unless they have received an exception based on an approved request for a medical or religious reasonable accommodation. Therefore, all BMS applicants seeking a role located in the U.S. and Puerto Rico must confirm that they have already received or are willing to receive the full COVID-19 vaccination by their start date as a qualification of the role and condition of employment. This requirement is subject to state and local law restrictions and may not be applicable to employees working in certain jurisdictions such as Montana. This requirement is also subject to discussions with collective bargaining representatives in the U.S.

Our company is committed to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace adjustments and ongoing support in their roles. Applicants can request an approval of accommodation prior to accepting a job offer. If you require reasonable accommodation in completing this application or if you are applying to a role based in the U.S. or Puerto Rico and you believe that you are unable to receive a COVID-19 vaccine due to a medical condition or sincerely held religious belief, during or any part of the recruitment process, please direct your inquiries to adastaffingsupport@bms.com. Visit careers.bms.com/eeo-accessibility to access our complete Equal Employment Opportunity statement.

Any data processed in connection with role applications will be treated in accordance with applicable data privacy policies and regulations.