Associate Director, Regional Marketing Specialist - Oncology, West Region

At Bristol Myers Squibb, we are inspired by a single vision – transforming patients’ lives through science. In oncology, hematology, immunology and cardiovascular disease – and one of the most diverse and promising pipelines in the industry – each of our passionate colleagues contribute to innovations that drive meaningful change. We bring a human touch to every treatment we pioneer. Join us and make a difference.

Excited to grow your career?

At Bristol Myers Squibb, we are inspired by a single vision – transforming patients’ lives through science. In oncology, hematology, immunology and cardiovascular disease – and one of the most diverse and promising pipelines in the industry – each of our passionate colleagues contribute to innovations that drive meaningful change. We bring a human touch to every treatment we pioneer. Join us and make a difference.

Regional Marketing Specialist (RMS) Job Description:

• The Associate Director, Regional Marketing Specialist (RMS), role is a senior in-market position within the US commercial organization that will focus on commercial Medical Experts (ME) engagements to gain insights into regional opportunities, provide a bridge between regional markets and headquarters, regionally support the brand strategy, support promotional Speaker training and development, the execution of promotional programs, and support regional congress activity.
• Regional Marketer will liaise with other field-based professionals, within approved SOPs, including but not limited to Field Medical, Sales (including ITS, DBM & RBDs), and US Value, Access & Payment, in addition to home office-based colleagues in Marketing, Sales, US Value, Access & Payment and Medical as appropriate.
• The position will report to the Director, Scientific Engagement and be part of the US Oncology Marketing team.
• Regional Marketer will cover the states of Washington, Oregon, California, Utah and Nevada

Regional Marketing Specialist (RMS) Job Responsibilities:

Responsibilities will include, but are not limited to, the following:

Brand Strategy

• Working with cross-functional teams to provide key customer insights and input on strategy, tactics, messaging, and program execution
• Supporting the execution of approved Advisory Boards
  • Assist in identification of Healthcare Professional (HCP) consultants based on profile established by the approved Consultant Engagement Project Brief
  • Facilitate, participate in and attend advisory boards, where appropriate

Regional and National Physician Discussions

• Supporting disease state, and approved on-label and consistent with label product conversations focused on key topics utilizing approved promotional messaging and PReP approved materials
• Engage with assigned TLs and solicit feedback, as necessary
• Participating and attending Congresses and other industry meetings
  • Conduct 1:1 meetings with HCPs
  • Attend meeting sessions at the congress

Compliant Collaboration with other Field-based and Home Office-based teams

• Providing input and support in developing account plans for Sales Speaker Management and Engagement
• Identifying and developing HCP Speakers to provide high-quality compliance promotional education
• Providing refresher and follow-up training to Speakers on PReP-approved Speaker materials
• Hosting and ensuring appropriate and compliant execution of branded and unbranded Speaker programs in compliance with BMS guiding principles
• Monitoring Speaker performance at live Programs for the purpose of evaluating speaker effectiveness and capabilities
• Works with home office Marketing, Sales and cross-functional teams to provide key customer insights and input on strategy, tactics, and messaging, and program execution
• Assists in the development of Home office Brand Strategy and in the execution of the strategy in the Regions

Compliance & Integrity

• Working with the highest degree of professionalism and in accordance with applicable BMS policies and governing laws, rules and regulations, industry codes and the company’s Principles of Integrity.

Regional Marketing Specialist (RMS) Skills / Knowledge Required:

• Minimum 5 years of experience in one of the following: product marketing, field sales or field medical
• Minimum 5 years of experience in Oncology or specialty therapeutics
• Marketing, Sales Management, and / or launch experience strongly preferred
• Experience with thought leader engagement, ad boards and speaker’s bureau strongly preferred
• Proven ability to manage large geographical territory
• Demonstrated ability to build productive stakeholder relationships and effectively meet their needs
• Ability to inform strategies, develop tactics and execute against strategic plans under short timelines that will help to achieve the desired goals
• Strong business acumen. Understands market dynamics, business drivers, corporate goals and impact on strategy
• Clinical knowledge and aptitude in complex disease states. Desire to continuously learn and improve by applying new knowledge and skills on the job
• Effective verbal and written communication skills and organizational abilities
• Self-driven with strong organizing and planning skills. Able to determine effective approaches and take the appropriate action based on the available information and consistent with the over-arching strategy
• Ability to leverage appropriate interpersonal styles and techniques to gain acceptance of ideas or plans
• Highly collaborative with the ability to manage multiple projects simultaneously
• Willingness to try innovative, novel compliant ways to deal with work problems and opportunities.
• Business travel, by air or car, is regularly required
• Willingness to work evenings and select weekends is required

Around the world, we are passionate about making an impact on the lives of patients with serious diseases. Empowered to apply our individual talents and diverse perspectives in an inclusive culture, our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues.

Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives.

Physical presence at the BMS worksite or physical presence in the field is an essential job function of this role which the Company deems critical to collaboration, innovation, productivity, employee well-being and engagement, and enhances the Company culture.

To protect the safety of our workforce, customers, patients and communities, the policy of the Company requires all employees and workers in the U.S. and Puerto Rico to be fully vaccinated against COVID-19, unless they have received an exception based on an approved request for a medical or religious reasonable accommodation. Therefore, all BMS applicants seeking a role located in the U.S. and Puerto Rico must confirm that they have already received or are willing to receive the full COVID-19 vaccination by their start date as a qualification of the role and condition of employment. This requirement is subject to state and local law restrictions and may not be applicable to employees working in certain jurisdictions such as Montana. This requirement is also subject to discussions with collective bargaining representatives in the U.S.

Our company is committed to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace adjustments and ongoing support in their roles. Applicants can request an approval of accommodation prior to accepting a job offer. If you require reasonable accommodation in completing this application or if you are applying to a role based in the U.S. or Puerto Rico and you believe that you are unable to receive a COVID-19 vaccine due to a medical condition or sincerely held religious belief, during or any part of the recruitment process, please direct your inquiries to adastaffingsupport@bms.com. Visit careers.bms.com/eeo-accessibility to access our complete Equal Employment Opportunity statement.

Any data processed in connection with role applications will be treated in accordance with applicable data privacy policies and regulations.

Locations

Field - United States - US

Compensation Grade

EG-140

Around the world, we are passionate about making an impact on the lives of patients with serious diseases. Empowered to apply our individual talents and diverse perspectives in an inclusive culture, our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues.

Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives.

Physical presence at the BMS worksite or physical presence in the field is an essential job function of this role which the Company deems critical to collaboration, innovation, productivity, employee well-being and engagement, and enhances the Company culture.

To protect the safety of our workforce, customers, patients and communities, the policy of the Company requires all employees and workers in the U.S. and Puerto Rico to be fully vaccinated against COVID-19, unless they have received an exception based on an approved request for a medical or religious reasonable accommodation. Therefore, all BMS applicants seeking a role located in the U.S. and Puerto Rico must confirm that they have already received or are willing to receive the full COVID-19 vaccination by their start date as a qualification of the role and condition of employment. This requirement is subject to state and local law restrictions and may not be applicable to employees working in certain jurisdictions such as Montana. This requirement is also subject to discussions with collective bargaining representatives in the U.S.

Our company is committed to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace adjustments and ongoing support in their roles. Applicants can request an approval of accommodation prior to accepting a job offer. If you require reasonable accommodation in completing this application or if you are applying to a role based in the U.S. or Puerto Rico and you believe that you are unable to receive a COVID-19 vaccine due to a medical condition or sincerely held religious belief, during or any part of the recruitment process, please direct your inquiries to adastaffingsupport@bms.com. Visit careers.bms.com/eeo-accessibility to access our complete Equal Employment Opportunity statement.

Any data processed in connection with role applications will be treated in accordance with applicable data privacy policies and regulations.