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Job Details

UnitedHealth Group

Associate Director - Government Programs Consumer Marketing - Demand Generation- MN, PA or surrounding area preferred - Telecomm (111675069)

Sales and Marketing

Marketing Director



Minnetonka, Minnesota, United States

UnitedHealthcare is a company that's on the rise. We're expanding in multiple directions, across borders and, most of all, in the way we think. Here, innovation isn't about another gadget, it's about transforming the health care industry. Ready to make a difference? Make yourself at home with us and start doing your life's best work.(sm)

We are in search of a confident, organized professional for our Government Programs Consumer Marketing team to promote Medicare products to consumers. If you’re ready for a challenging position that offers a variety of responsibilities and room for growth, we encourage you to apply today.

The Boomer generation is the fastest growing market segment in health care. UnitedHealthcare is the largest business in the nation dedicated to serving Medicare beneficiaries and their unique health and well-being needs. Up for the challenge of a lifetime? Join a team of the best and the brightest to find bold new ways to proactively improve the health and quality of life of these customers.

This position is involved in driving new membership/sales growth for UnitedHealthcare Medicare products. This role will develop strategies and tactical plans to support acquisition marketing efforts. Includes management, development and execution of direct mail marketing campaigns, new member forecasts and results analysis.

Positions in this function work with direct reports and cross-functional team members to initiate, develop and execute consumer-facing direct response mail campaigns that support the brand, product, campaign, and marketing objectives. Assign tasks to direct reports and help them manage campaigns and prioritize work. Manage resources to balance workload and maximize efficiency.

Experience in managing staff is important. Knowledge of direct marketing, understanding the consumer profile, market segmentation, understanding best practices for testing set up, and modeling is crucial to this role. Developing campaign strategies, coordination and project management, reporting results, process improvement, and understanding the impacts of regulatory rules are all important. Must be detailed, organized, deadline-oriented, adaptable to rapidly changing environment plus able to juggle multiple demands simultaneously.

You’ll enjoy the flexibility to telecommute* from anywhere within the U.S. as you take on some tough challenges. MN preferred.

Primary Responsibilities:

  • Identify and recommend opportunities for growth by deepening understanding of the market, competition, business goals, and value propositions
  • Research, develop and seek opportunities to engage prospects in new and appealing ways
  • Manage a team of marketing managers and foster a culture of curiosity, learning, continuous improvement, and innovation. Review work performed by others and provide feedback
  • Manage the development and implementation of direct response direct response mail campaigns based on product strategy while maintaining brand standards, planning meetings, maintaining databases, tracking sales data, and preparing reports
  • Participate in the marketing material review process based on internal and external communication standards established for the business (e.g., branding standards/guidelines, naming conventions, regulatory guidelines, legal and compliance review). Help review final printer proofs, when necessary
  • Manage the day-to-day requests from internal partners (Leadership, Marketing, Creative, Agencies, Legal, Regulatory, Product,) and key stakeholders
  • Review analysis of campaign performance and use to create future campaign strategies and recommendations
  • Review campaign forecasting, reporting, and tracking prior to release to Leadership
  • Work closely with data analytics to ensure proper modeling, testing, and reporting of campaigns
  • Establish solid relationships with key stakeholders and communicate proactively to manage expectations, project timelines and logistics. Anticipate stakeholder needs and requirements
  • Ensure that campaign/project records are accurate and complete utilizing established department procedures and tools

You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications:

  • Bachelor’s Degree in Marketing and/or related field
  • 6+ years of Marketing experience
  • Experience within a matrix organization and influencing and collaborating with others
  • Direct report management experience
  • Proven direct marketing campaign development and implementation skills, including experience in direct mail
  • High level of organizational skills with experience managing and prioritizing many deliverables simultaneously in a deadline driven environment
  • Expertise using marketing analytics to continuously improve campaigns and ad spend
  • Demonstrated success planning, executing, and measuring marketing campaigns
  • Feel at ease using project management software
  • Sound command of Microsoft office suite, including Word, Excel, Outlook, and PowerPoint. User of Adobe Professional

Preferred Qualifications:

  • Healthcare industry experience
  • Omni-channel marketing experience
  • Cross functional team collaboration and communication / thrives in a team environment
  • Project management, attention to detail and highly organized
  • Ability to communicate on a professional level
  • Ability to be flexible, work with ambiguity, identify and develop innovative solutions to non-standard requests and solve complex problems
  • Sound leadership communication and influencing skills; influencing strategy with stakeholders
  • Full COVID-19 vaccination is an essential job function of this role. Candidates located in states that mandate COVID-19 booster doses must also comply with those state requirements. UnitedHealth Group will adhere to all federal, state and local regulations as well as all client requirements and will obtain necessary proof of vaccination, and boosters when applicable, prior to employment to ensure compliance. Candidates must be able to perform all essential job functions with or without reasonable accommodation

Monday - Friday 8 - 5
Business casual

To protect the health and safety of our workforce, patients and communities we serve, UnitedHealth Group and its affiliate companies require all employees to disclose COVID-19 vaccination status prior to beginning employment. In addition, some roles and locations require full COVID-19 vaccination, including boosters, as an essential job function. UnitedHealth Group adheres to all federal, state and local COVID-19 vaccination regulations as well as all client COVID-19 vaccination requirements and will obtain the necessary information from candidates prior to employment to ensure compliance. Candidates must be able to perform all essential job functions with or without reasonable accommodation. Failure to meet the vaccination requirement may result in rescission of an employment offer or termination of employment.

Careers at UnitedHealthcare Medicare & Retirement. The Boomer generation is the fastest growing market segment in health care. And we are the largest business in the nation dedicated to serving their unique health and well-being needs. Up for the challenge of a lifetime? Join a team of the best and the brightest to find bold new ways to proactively improve the health and quality of life of these 9 million customers. You'll find a wealth of dynamic opportunities to grow and develop as we work together to heal and strengthen our health care system. Ready? It's time to do your life's best work.(sm)

Colorado, Connecticut or Nevada Residents Only: The salary range for Colorado residents is $97,300 to $176,900. The salary range for Connecticut / Nevada residents is $97,300 to $176,900. Pay is based on several factors including but not limited to education, work experience, certifications, etc. In addition to your salary, UnitedHealth Group offers benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with UnitedHealth Group, you’ll find a far-reaching choice of benefits and incentives.

*All Telecommuters will be required to adhere to UnitedHealth Group’s Telecommuter Policy

Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.