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Exec Director, Marketing Strategist - Oncology (Breast Cancer)

Sales and Marketing

Marketing Director

No

East Hanover, New Jersey, United States

Bringing life-changing medicines to millions of people, Novartis sits at the intersection of cutting-edge medical science and innovative digital technology. As a global company, the resources and opportunities for growth and development are plentiful including global and local cross functional careers, a diverse learning suite of thousands of programs & an in-house marketplace for rotations & project work. With a strong medicines pipeline our current transformation will not just deliver growth for our business but continue to allow us to bring innovative medicines to patients quickly.<br><br>The Executive Director, Marketing Strategist – Oncology will be responsible for shaping and applying a consistent marketing approach to their aligned brand(s), reporting directly into the VP, Head of Marketing Strategy - Oncology. As an internally and externally recognized expert in multiple marketing domains, this individual will serve as the Single Point of Contact (SPOC) and primary interface for Integrated Marketing with the Product GMs. This individual will partner closely with the Product GM to translate product strategy into customer-centric concepts that deliver on key business objectives and priorities, while establishing brand positioning, marketing strategy, and the go-to-market approach. <br><br>This role will also be responsible for building effective relationships with the Customer Experience Planning and Optimization team to ensure that the marketing strategy and concepts are effectively orchestrated into customer-centric campaigns, tactics, and experiences. This individual will be required to make efficient strategic decisions, in collaboration with executive leadership often in ambiguity to drive and lead marketing strategy. <br><br>Your responsibilities include, but are not limited to:<br>• Primary contact with Product GM to drive seamless alignment and consistency between the Product and Marketing functions in service of achieving the defined Product strategy and objectives across the Integrated Marketing and Customer Experience Operations function <br>• Identify and embed brand-specific end-to-end HCP and patient domain expertise, to inform the go to market approach that drives customer (HCP and patient) behavior change and market performance <br>• Directly manage and oversee Patient & HCP marketers to drive excellence in developing the lead asset for HCP (e.g., CVA) and patient (e.g., TV ad Manage team 1-5 members and foster team development<br>• Share and incorporate knowledge on best practices to inform the integrated marketing strategy, while solving for complex problems often in ambiguity <br>• Oversee development of marketing strategy, priorities, and activities for one or more segments or channels; drive and measure brand performance; and effectively drive customer engagement across multiple stakeholders that are core to brand success<br>• Oversee field strategy alignment and coordination with Customer Engagement<br>• Influence while contributing to a high performing team culture that proactively and effectively interfaces between the pillars and key functions<br>• Ensure an integrated patient & HCP strategy is defined and delivered for the brand that will achieve the Product strategy and objectives; including resourcing required and budget<br>• Oversee agency (AoR) selection for marketing and partnering with Operations to maximize agency relationship(s)<br><br>Our selection process will prioritize US-based associates whose roles may be changing or may be impacted as a result of the Transforming for Growth reorganization. This is a US based position. No international relocation will be provided for this position.<br><br>[#video#o https://www.youtube-nocookie.com/embed/ggbnzRY9z8w{#400,300#}#/video#]<br><br>This position will be located at East Hanover, NJ site and will not have the ability to be located remotely. This position will require 20% travel as defined by the business (domestic and/ or international).Please note that this role would not provide relocation and only local candidates will be considered.<br><br><br>COVID-19: While Novartis does not require vaccination at this time, for certain Novartis sites in the US all associates and candidates may be required to either upload an image of their COVID-19 vaccine card demonstrating proof of full vaccination for COVID-19 (or other similar evidence of vaccination) or proof of a negative COVID-19 test taken by the associate or candidate within the past seven days to enter any of our sites and/or customer office or healthcare facility, as well as prior to participating in other work related off-site meetings. Employees working in customer-facing roles must adhere to and comply with customers’ (such as hospitals, physician offices, etc.) credentialing guidelines, which may require vaccination. As required by applicable law, Novartis will consider requests for reasonable accommodation for those unable to be vaccinated. This requirement is subject to applicable state and local laws and may not be applicable to employees working in certain jurisdictions. Please send accommodation requests to Eh.occupationalhealth@novartis.com.