Director, Access Marketing Cell Therapy

At Bristol Myers Squibb, we are inspired by a single vision – transforming patients’ lives through science. In oncology, hematology, immunology and cardiovascular disease – and one of the most diverse and promising pipelines in the industry – each of our passionate colleagues contribute to innovations that drive meaningful change. We bring a human touch to every treatment we pioneer. Join us and make a difference.

Summary:

Lead US Value Access and Payment (VAP) access market strategy and execution for the Cell Therapy Franchise, supporting Breyanzi across all indications.

Responsibilities:

• Lead development of Market Access strategic plan for Breyanzi in alignment with brand plans and contribute to the market access portion of brand planning

• Lead development of access strategies and execution plans supporting payers, organized customers, pathways, and other access-influencing organizations for the ongoing support of Breyanzi access strategic imperatives

• Be responsible to recruit, develop and retain a high performing team that drives cross-functional collaboration, solution-orientation with an enterprise mindset. Continue to advance team culture and well-being by effectively developing the effectiveness of the team.

• Develop brand specific resources and market relevant programming to support access and serve as a liaison with all cross-functional teams to ensure pull-through activities are aligned with brand objectives and priorities.

• Champion priority access initiatives with meaningful impact to the business to commercial leadership

• Collaborate across hematology director team to share learnings across the hematology and cell therapy business that will drive franchise success

• Accountable for seeking cross-functional and field team input into access strategy and serve as brand primary point person for the Account Executives and brand teams

• Develop internal working partnerships with Worldwide Access, HEOR, Pricing, Advocacy / Policy, and Legal to drive critical decision and ensure proper execution.

• Provide input into payer and organized customer pricing strategies and understanding of reimbursement landscape.

• Lead the market access portion of brand planning. Communicate access-specific strategies to internal business partners for incorporation into brand planning and field tool development.

• Leads the development of the payer value story, supported by credible clinical, health economics and quality of life messages to support brand value; interfaces with HEOR team to guide evidence generation efforts that support payer value story development

• Leverages understanding of the competitive landscape to anticipate and pre-empt future competitor moves by developing innovative strategies and tactics across Market Access

• Provide input into above brand access initiatives and pull through learnings in branded access strategy

• Ensures alignment on access strategy and key account plans and initiatives by partnering internally with Contracting Strategy, Account Management, Brand Marketing, and Corporate Affairs

Qualifications:

• Must possess a bachelor’s degree and an advanced degree is strongly preferred

• Candidates should have exceptional interpersonal and communication skills and the ability to effectively and efficiently drive performance within a matrix organization

• 3+ years of leadership experience and 8+ years in pharmaceuticals and several years of marketing and market access experience are preferred

• Demonstrated ability to access and influence various functional areas and motivate groups to action without direct line management responsibility

• Experience in translating insights and strategies into effective marketing tactics, and ability to drive execution of key initiatives and meet all deadlines

• Must have strong ability to prioritize and work effectively in a fast-paced, dynamic environment

• Experience and general knowledge across multiple market channels to include Payer, Provider, Employer, PBMs, Specialty Pharmacy, Distribution, Patient Services, ACOs, IDNs, etc. is strongly preferred

• Understanding of benefit design, specialty pharmacy & distribution and funding economics associated with Medicare, Commercial and Medicaid Reimbursement.

• Experience and knowledge of promotional regulatory processes is key

• Additional competencies include Strategic Planning, marketing analytics, Brand Therapeutic Area Knowledge, Customer / Competitive insights, and Seasoned Judgment

• Hematology-Oncology experience strongly preferred

• Candidate must have demonstrated an ability to incorporate knowledge of the market and competitive landscape into brand and commercial strategies. Demonstrated initiative and ability to work independently is required.

• Occasional travel will include Launch Meetings, POAs, customer visits, market research

#LI-Hybrid

Around the world, we are passionate about making an impact on the lives of patients with serious diseases. Empowered to apply our individual talents and diverse perspectives in an inclusive culture, our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues.

Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives.

Physical presence at the BMS worksite or physical presence in the field is an essential job function of this role which the Company deems critical to collaboration, innovation, productivity, employee well-being and engagement, and enhances the Company culture.

To protect the safety of our workforce, customers, patients and communities, the policy of the Company requires all employees and workers in the U.S. and Puerto Rico to be fully vaccinated against COVID-19, unless they have received an exception based on an approved request for a medical or religious reasonable accommodation. Therefore, all BMS applicants seeking a role located in the U.S. and Puerto Rico must confirm that they have already received or are willing to receive the full COVID-19 vaccination by their start date as a qualification of the role and condition of employment. This requirement is subject to state and local law restrictions and may not be applicable to employees working in certain jurisdictions such as Montana. This requirement is also subject to discussions with collective bargaining representatives in the U.S.

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