Director, Patient Marketing

An estimated 36 million patients in the US report having symptoms of dry eye disease (DED) and approximately 17 million patients have been diagnosed. Though DED is one of the most common reasons a patient visits an eye care professional (ECP), under 2 million patients are treated with a prescription medication. As the quality of life of millions of patients is negatively impacted by the symptoms of DED, a significant unmet need exists. We are looking for a highly innovative marketer who will play an important role in helping improve the lives of patients. Do you want to be part of a team that puts patients first and puts a strong focus on customer-centric initiatives? Do you want the opportunity to lead and collaborate with cross-functional stakeholders?<br><br>The Director, Patient Marketing - Ophthalmics will be responsible for defining the Patient marketing strategy for Novartis’ Ophthalmics brand, including the delivery of key strategic analyses and outputs to inform customer experience planning and execution. This individual will report directly into the Executive Director, who is the Single Point of Contact (SPOC) for Ophthalmics Marketing. The Director, Patient Marketing will partner closely with the SPOC along with the HCP Marketers, Patient Marketing Best Practice Lead, and other strategic partners, to ensure that the Patient Marketing Strategy and concepts are effectively orchestrated into patient-centric campaigns, tactics and experiences.<br>The Director, Patient Marketing will also be responsible for identifying, testing, and validating patient creative concepts and messaging architecture, as well as creating the lead asset for patients, including the patient brochure and/or TV ad. This role will identify, share and embed best practices across the Patient Marketers to improve impact and create communities of practice on effective and impactful patient marketing.<br><br>Your responsibilities will include but are not limited to:<br><br>•Work effectively with the Marketing SPOC and the HCP Marketers to develop a cohesive and integrated brand marketing strategy and campaign grounded in customer insight.<br><br>•Establish brand-specific Patient domain expertise, and create engaging brand- centered content and concepts for adaption into personalized and tailored experiences<br><br>•Drive best in class digital marketing strategies that align to brand goals and maximize business results, ensuring digital plans are implemented and optimized<br><br>•Share and embed knowledge on best practices to engage Patients and change behavior across the full brand lifecycle <br><br>•Foster a high performing team that proactively and effectively interfaces across key functions to achieve the product strategies and objectives<br><br>•Define and deliver the Patient integrated plan for the brand to achieve the Product strategy and objectives; define resourcing required and managing the allocated budget for Patient, collaborating effectively across strategic partners including Patient Specialty Services, Communications and Engagement<br><br>•Drive excellence in developing the lead asset for Patient (e.g., patient brochure/TV ad) through domain expertise to enable adaptation across the end-end experience, partnering closely with the Customer Experience Planning and Optimization team<br><br>•Provide business requirements and input into selecting the agency of record (AoR) for brand marketing (Patient) and partner with Operations to maximize agency relationship(s)<br>[#video#https://youtu.be/ggbnzRY9z8w{#400,300#}#/video#]