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Job Details


Bristol Myers Squibb

Associate Director: Access Marketing – Oncology/NSCLC

Sales and Marketing

Marketing Director

Yearly

No

Princeton, New Jersey, United States

At Bristol Myers Squibb, we are inspired by a single vision – transforming patients’ lives through science. In oncology, hematology, immunology and cardiovascular disease – and one of the most diverse and promising pipelines in the industry – each of our passionate colleagues contribute to innovations that drive meaningful change. We bring a human touch to every treatment we pioneer. Join us and make a difference.

Summary

The Associate Director is responsible for the design and implementation of market access tactics that deliver on the US launch strategy as defined by the Director, Access Marketing. Partners closely with the brand & indication leads to design and implement strategy and monitor metrics with matrix partners (Brand Marketing, Trade/Dispensing, Field Sales, Health System Liasons, Market Access Strategic Accounts (MASA), HEOR and Reimbursement teams, Business Insights & Analytics). This individual will lead development and execution of plans and resources and will play an integral role for the Repotrectinib access marketing team, leading matrix collaboration and managing agency partners to successfully execute the launch plan.

Responsibilities:

• Lead and foster collaboration with cross-matrix partners (marketing, HEOR, sales, analytics, access/reimbursement, medical affairs, etc.) to develop a comprehensive, best-in-class launch plan for repotrectinib in NSCLC
• Accountable for the development of brand specific market access resources, including product value proposition (PVP) and proactive preapproval payer communications (PPPC), in support of US repotrectinib launch:

o Identifying critical design elements of planned tactics to accelerate desired behavioral changes
o Coordination of operational planning for access marketing plan and launch meeting in accordance with overall US repotrectinib strategy
o Innovative design of tactics informed by Market Research, BI&A and customer facing Value, Access and Pricing (VAP) and brand teams
o Development of tactics accomplished in partnership with VAP & brand teams, PReP team and external partners
o Ownership of tactics accomplished in partnership with PReP team per the PReP process
o Collaborate with BMS learning and development to develop impactful launch and POA trainings
o Roll-out of tactics in partnership with field based teams (eg. Sales, ARMs, AEs) directly or via POA/launch meetings

• Manage agency and other vendors in development of promotional materials and tactics
• Lead the development and implementation of the annual brand planning and functional planning processes
• Coordinate and lead efforts with Sales and Brand Team, AEs, BI&A, and Pricing & Contracting to develop pull through targeting, messages and tools to support brand launch/growth
• Review all access-related field communications including serving as brand primary point person for Account Executives and Sales
• Manage Op Ex budget to ensure effective execution of tactics are aligned with brand plan
• Participate in Field Input Team (FIT) team meetings and collaborate with Market Research to ensure access plans are grounded customer insights
• Establish relationships with BMS field organization and external leaders to identify healthcare industry trends and insights to inform prioritization of resources. Translate customer learnings into actionable recommendations for business growth.

Qualifications:
• BA/BS degree or equivalent
• Minimum of 4 years of relevant marketing/brand management experience
• Exceptional interpersonal and communication skills to effectively and efficiently drive performance within a matrix organization, and form strong, productive partnerships
• Ability to work across boundaries and partner with various stakeholders to make an impact
• Experience and knowledge of promotional regulatory processes
• Strong analytical skills and ability to think strategically
• Strong business acumen including a understanding of how various customer perceive value
• MBA and/or PharmD preferred
• Experience in translating insights and strategies into effective marketing tactics

Around the world, we are passionate about making an impact on the lives of patients with serious diseases. Empowered to apply our individual talents and diverse perspectives in an inclusive culture, our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues.

Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives.

Physical presence at the BMS worksite or physical presence in the field is an essential job function of this role which the Company deems critical to collaboration, innovation, productivity, employee well-being and engagement, and enhances the Company culture.

To protect the safety of our workforce, customers, patients and communities, the policy of the Company requires all employees and workers in the U.S. and Puerto Rico to be fully vaccinated against COVID-19, unless they have received an exception based on an approved request for a medical or religious reasonable accommodation. Therefore, all BMS applicants seeking a role located in the U.S. and Puerto Rico must confirm that they have already received or are willing to receive the full COVID-19 vaccination by their start date as a qualification of the role and condition of employment. This requirement is subject to state and local law restrictions and may not be applicable to employees working in certain jurisdictions such as Montana. This requirement is also subject to discussions with collective bargaining representatives in the U.S.

Our company is committed to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace adjustments and ongoing support in their roles. Applicants can request an approval of accommodation prior to accepting a job offer. If you require reasonable accommodation in completing this application or if you are applying to a role based in the U.S. or Puerto Rico and you believe that you are unable to receive a COVID-19 vaccine due to a medical condition or sincerely held religious belief, during or any part of the recruitment process, please direct your inquiries to adastaffingsupport@bms.com. Visit careers.bms.com/eeo-accessibility to access our complete Equal Employment Opportunity statement.

Any data processed in connection with role applications will be treated in accordance with applicable data privacy policies and regulations.