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Associate Director, HCP Marketing Oncology

Sales and Marketing

Marketing Director


East Hanover, New Jersey, United States

Bringing life-changing medicines to millions of people, Novartis sits at the intersection of cutting-edge medical science and innovative digital technology. As a global company, the resources and opportunities for growth and development are plentiful including global and local cross functional careers, a diverse learning suite of thousands of programs & an in-house marketplace for rotations & project work. With a strong medicines pipeline our current transformation will not just deliver growth for our business but continue to allow us to bring innovative medicines to patients quickly.<br><br>The HCP Marketing Associate Director will be responsible for defining the HCP marketing strategy, for a brand(s) and/or supporting a HCP Marketer Director on this for a brand, including the delivery of key strategic analyses and outputs to inform customer experience planning and execution within the Integrated Marketing & Customer Experience, US organization. This individual will report directly into a ED Marketing Strategy that oversees a brand(s), partnering closely with this ED, along with the Patient Marketers, HCP Engagement, Education & Marketing Best Practice Lead, and other strategic partners, to ensure that the HCP Marketing Strategy and concepts are effectively orchestrated into HCP-centric campaigns, tactics and experiences. The HCP Marketer will be responsible for identifying, testing, and validating HCP creative concepts and messaging architecture, and creating the lead asset for HCPs, including the CVA (core visual aid). This role will also be accountable for partnering across the Integrated Marketing and Customer Engagement teams to set field strategy as part of the integrated HCP marketing plan, and serve as a key interface with the Customer Engagement training and field leadership teams. This role will identify, share and embed best practices across the HCP Marketers to improve impact and create communities of practice on effective and impactful HCP marketing.<br><br>Your responsibilities include, but are not limited to:<br>• Work effectively with the ED Marketing Strategy (SPOC) and the Patient Marketer to develop a cohesive and integrated marketing strategy and campaign, grounded in customer insight for growth brands and/or supporting a HCP Marketer Director on this for a launch brand<br>• Ability to work across highly complex brands and provide strategic direction on patient to the Marketing Lead<br>• Implement best in class digital marketing strategies that align to brand goals and maximize business results. <br>• Ensure digital plans are appropriately implemented and optimized.<br>• Establish brand-specific HCP domain expertise, and create engaging brand-centered content and concepts for adaption into personalized and tailored experiences<br>• Share and embed knowledge on best practices to engage HCPs and change behavior across the full brand lifecycle <br>• Foster a high performing team that proactively and effectively interfaces across key functions to achieve the product strategies and objectives<br>• Support and deliver the brand’s HCP integrated plan to achieve the Product strategy and objectives; define resourcing required and manage the allocated budget for HCP<br><br>Our selection process will prioritize US-based associates whose roles may be changing or may be impacted as a result of the Transforming for Growth reorganization. This is a US based position. No international relocation will be provided for this position.<br><br>This position will be located at the East Hanover, NJ site and will not have the ability to be located remotely. This position will require 20% travel as defined by the business (domestic and/ or international).<br><br>[#video#{#400,300#}#/video#]