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Director, Patient Marketing Oncology

Sales and Marketing

Marketing Director


East Hanover, New Jersey, United States

Bringing life-changing medicines to millions of people, Novartis sits at the intersection of cutting-edge medical science and innovative digital technology. As a global company, the resources and opportunities for growth and development are plentiful including global and local cross functional careers, a diverse learning suite of thousands of programs & an in-house marketplace for rotations & project work. With a strong medicines pipeline our current transformation will not just deliver growth for our business but continue to allow us to bring innovative medicines to patients quickly.<br><br>The Patient Marketing Director will be responsible for defining the Patient marketing strategy for launch brands and/or brands with higher orchestration complexity, including the delivery of key strategic analyses and outputs to inform customer experience planning and execution within the Integrated Marketing & Customer Experience, US organization. This individual will report directly into an ED Marketing Strategy that oversees a brand(s), partnering closely with this ED, along with the HCP Marketers, Patient Marketing Best Practice Lead, and other strategic partners, to ensure that the Patient Marketing Strategy and concepts are effectively orchestrated into Patient-centric campaigns, tactics and experiences. The Patient Marketer will be responsible for identifying, testing, and validating patient creative concepts and messaging architecture, and creating the lead asset for patients, including the patient brochure and/or TV ad (brand dependent). This role will identify, share and embed best practices across the Patient Marketers to improve impact and create communities of practice on effective and impactful patient marketing<br><br>Your responsibilities include, but are not limited to:<br>• Work effectively with the ED Marketing Strategy SPOC and the HCP Marketer to develop a cohesive and integrated brand marketing strategy and campaign grounded in customer insight for launch brands and/or brands with higher orchestration complexity<br>• Ability to work across highly complex brands and provide strategic direction on patient to the Marketing Lead<br>• Establish brand-specific Patient domain expertise, and create engaging brand-centered content and concepts for adaption into personalized and tailored experiences<br>• Drive best in class digital marketing strategies that align to brand goals and maximize business results. <br>• Ensure digital plans are appropriately implemented and optimized.<br>• Share and embed knowledge on best practices to engage Patients and change behavior across the full brand lifecycle <br>• Foster a high performing team that proactively and effectively interfaces across key functions to achieve the product strategies and objectives<br>• Define and deliver the Patient integrated plan for the brand to achieve the Product strategy and objectives; define resourcing required and managing the allocated budget for Patient, collaborating effectively across strategic partners including PSS and Communications and Engagement<br><br>Our selection process will prioritize US-based associates whose roles may be changing or may be impacted as a result of the Transforming for Growth reorganization. This is a US based position. No international relocation will be provided for this position.<br><br>This position will be located at the East Hanover, NJ site and will not have the ability to be located remotely. This position will require 20% travel as defined by the business (domestic and/ or international).<br><br>[#video#{#400,300#}#/video#]