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Job Details

Associate Director, RLT Patient Marketing

Sales and Marketing

Marketing Director


East Hanover, New Jersey, United States

799 million. That’s how many lives are touched by Novartis products globally.<br><br>Advanced Accelerator Applications, a Novartis company, is an innovative radiopharmaceutical company developing, producing and commercializing molecular nuclear medicine diagnostics and therapeutics. AAA offers professionals the opportunity to face new challenges and pursue a career in a fast growing, technology driven healthcare company. We are passionate about improving patient health by leading innovation in nuclear medicine. <br><br>At Advanced Accelerator Applications, we believe the answers are found when highly agile and collaborative people like you are brought together in an inspiring environment. Where you are given opportunities to explore transformative innovation. Where you are empowered to push boundaries/create innovation/challenge assumptions by taking smart risks, and where people who share your determination to tackle the world’s toughest medical challenges surround you. Imagine what you could do at AAA! Start your career conversation today.<br><br>The Associate Director, RLT Patient Marketing will be responsible for defining the patient marketing strategy for a brand(s) and/or supporting Executive Director, Patient Marketing on this for a brand(s), including the delivery of key strategic analyses and outputs to inform customer experience planning and execution within RLT Marketing. This individual will report directly into ED RLT Patient Marketing that oversees Patient Marketing of RLT brand(s), partnering closely with this Product Portfolio Strategy Leads and other strategic partners, to ensure that the Patient Marketing Strategy and concepts are effectively orchestrated and executed into patient-centric campaigns, tactics and experiences. The AD, Patient Marketer will be responsible for identifying, and executing on opportunities for driving patient engagement thru NPP channels, advocacy groups, and other patient support groups. This person will be responsible for development of all assets (print and digital) to enable patient engagement. <br><br>Your responsibilities include, but are not limited to:<br>• Execute a patient demand generation strategy for the assigned RLT brands. <br>• Work effectively with the Product Portfolio Strategy Leads and other strategic partners to ensure the execution of the patient demand generation strategy designed by ED RLT Patient Marketing. <br>• Support and deliver the patient marketing and engagement plans throughout the patient journey; define resourcing required and managing the allocated budget for Patient, collaborating effectively across strategic partners including PSS and Communications and Engagement<br>• Patient integrated plan for the RLT brands to achieve the Product strategy and objectives<br>• Manage all consumer agency relationships, ensuring the highest standards of delivery<br>• Ensure digital plans are appropriately implemented and optimized.<br>• Foster a high performing team that proactively and effectively interfaces across key functions to achieve the product strategies and objectives<br>• Provide business requirements and input into selecting the agency (AoR) for brand marketing (Patient) and partner with Operations to maximize agency relationship(s)<br><br>This is a US based position. No international relocation will be provided for this position.<br><br>This position will be located at the East Hanover, NJ site and will not have the ability to be located remotely. This position will require 10-20% travel as defined by the business (domestic and/ or international).<br><br>[#video#{#400,300#}#/video#]