Associate Director, U.S. Oncology Marketing Consumer Engagement Analytics

Job Description

Job Description

Our Marketing team is passionate about bringing our medicines and vaccines to our patients around the world. Through digital marketing and engagement analytics, we are able to understand our patients’ and customers’ needs and strive to provide solutions to meet them.

A key member of the U.S. Oncology Omni-Channel Strategy & Innovation team, the Associate Director of U.S. Oncology Marketing Consumer Engagement Analytics will lead a team of analytic professionals and be responsible for managing external media, creative and analytic agency partners to deliver actionable Consumer campaign performance reporting and business insights across the organization.

Primary Responsibilities:

• Responsible for overseeing all of the activities of the internal and external Consumer Engagement analytics team including:

• Using data to validate Consumer media strategy and planning (budget, channel mix, messaging, audience/segments, publishers/networks…)

• Creating measurement plans that align to strategic imperatives and campaign/media objectives

• Establishing overall and channel level goals using historical data/benchmarks

• Ensuring every analytic deliverable has data-driven actionable insights that can be used to inform business decisions

• Developing learning agendas, defining pilot programs, and pulling through test results to inform in-flight campaign optimizations

• Managing the creation of the monthly/quarterly campaign performance reports and deep dive analyses

• Evolving the existing Consumer campaign scorecards, key performance indicators, measurement frameworks and reporting templates to incorporate new data sources and capabilities that allow the team to provide relevant actionable information

• Evaluating new analytical tools/technologies/methodologies to generate additional marketing performance insights

• Working with other analytic teams within the organization to collaborate on or lead ROI/Media Mix Modeling/Patient level analyses and business impact studies

• Working in a complex matrix organization where exceptional collaboration is required to obtain desired results

Position location: Upper Gwynedd, PA with Hybrid work model (combination of in-office and remote)

Travel Requirements: 10-15%

Education Requirements:

• Required: BA/BS

Required Experience and Skills:

• A minimum of 3 years combined strategic marketing, brand management, sales or business support experience in any industry, is required

• Strong written/verbal communication skills as demonstrated through experience in strategy & marketing business case communication, sales interface, direct customer engagement and/or sales presentations

Preferred Experience and Skills:

• Seven (7) years multi-channel marketing and campaign design experience with an emphasis on Consumer digital strategy and execution that optimizes overall patient experience to drive business results

• Demonstrated ability to leverage data analytics and/or customer and market insights to make business decisions

• Strong project management skills as demonstrated by prioritizing activities, using resources optimally, establishing appropriate deadlines and ensuring on-time delivery

• Development, measurement and optimization of digital campaigns to support marketing strategy

• Experience in marketing communications through key channels such as digital, social, print, direct to consumer and sales execution

• Experience influencing without direct authority, navigating complex or matrix organizations and working successfully with cross-functional teams

• Demonstrated ability to create solutions that drive value for our customers, incorporating innovative approaches where relevant

• Agency/vendor management experience

• Demonstrates a flexible, growth mindset

Our Human Health Division maintains a “patient first, profits later” ideology. The organization is comprised of sales, marketing, market access, digital analytics and commercial professionals who are passionate about their role in bringing our medicines to our customers worldwide.

Who we are …

We are known as Merck & Co., Inc., Rahway, New Jersey, USA in the United States and Canada and MSD everywhere else. For more than a century, we have been inventing for life, bringing forward medicines and vaccines for many of the world's most challenging diseases. Today, our company continues to be at the forefront of research to deliver innovative health solutions and advance the prevention and treatment of diseases that threaten people and animals around the world.

What we look for …

Imagine getting up in the morning for a job as important as helping to save and improve lives around the world. Here, you have that opportunity. You can put your empathy, creativity, digital mastery, or scientific genius to work in collaboration with a diverse group of colleagues who pursue and bring hope to countless people who are battling some of the most challenging diseases of our time. Our team is constantly evolving, so if you are among the intellectually curious, join us—and start making your impact today.

NOTICE FOR INTERNAL APPLICANTS

In accordance with Managers' Policy - Job Posting and Employee Placement, all employees subject to this policy are required to have a minimum of twelve (12) months of service in current position prior to applying for open positions.

If you have been offered a separation benefits package, but have not yet reached your separation date and are offered a position within the salary and geographical parameters as set forth in the Summary Plan Description (SPD) of your separation package, then you are no longer eligible for your separation benefits package. To discuss in more detail, please contact your HRBP or Talent Acquisition Advisor.

Employees working in roles that the Company determines require routine collaboration with external stakeholders, such as customer-facing commercial, or research-based roles, will be expected to comply not only with Company policy but also with policies established by such external stakeholders (for example, a requirement to be vaccinated against COVID-19 in order to access a facility or meet with stakeholders). Please understand that, as permitted by applicable law, if you have not been vaccinated against COVID-19 and an essential function of your job is to call on external stakeholders who require vaccination to enter their premises or engage in face-to-face meetings, then your employment may pose an undue burden to business operations, in which case you may not be offered employment, or your employment could be terminated. Please also note that, where permitted by applicable law, the Company reserves the right to require COVID-19 vaccinations for positions, such as in Global Employee Health, where the Company determines in its discretion that the nature of the role presents an increased risk of disease transmission.

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Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.

Employee Status:

Relocation:

VISA Sponsorship:

Travel Requirements:

Flexible Work Arrangements:

Shift:

Valid Driving License:

Hazardous Material(s):

Requisition ID:R222073