Associate Director, US Oncology Health Care Professional (HCP) Marketing, Breast Cancer (Remote)
Our Oncology team is dedicated to delivering breakthrough innovations that extend and improve the lives of cancer patients worldwide. Our focus is on innovation and launch execution excellence; we translate breakthrough science into innovative medicines that help people with cancer across the globe. Our Marketing team is passionate about bringing our innovative medicines to our customers around the world by understanding our customers’ needs and striving to provide differentiated solutions to meet them.
As marketing roles across the US Oncology organization are evolving and broadening, this position is designed to be a flexible marketing role that may focus on any aspect of marketing over time based on business needs and/or the capabilities and development needs of the team. The initial focus of the role is outlined below, but the role could include or shift to other aspects of marketing in the future.
We are currently recruiting for an Associate Director, US Oncology Health Care Professional (HCP) Marketing role. This position will be responsible for the HCP marketing strategy, execution, and analytics for the US Breast Cancer franchise to maximize the current opportunity and build a strong foundation for future indications.
The position will be based in Upper Gwynedd, PA but can operate from anywhere in the US and will report to the Executive Director, Tumor Lead for Breast Cancer in the US Oncology Marketing.
This is a pivotal role and will require outstanding leadership in many different areas including portfolio/competitive strategy, competitive readiness, scenario planning, customer model, performance analytics, launch readiness for future data, and cross-functional/ agencies collaboration. The successful candidate will be a dynamic, experienced marketer with a track record of commercial success and cross-functional team leadership.
Key Responsibilities include and are not limited to the following:
Lead the portfolio/ competitive strategy and build a comprehensive competitive readiness plan across various scenarios for early stage and metastatic indications
Evolve the customer model for key stakeholders (MedOncs, Surgeons, others) across community and academic settings
Build a robust launch readiness plan for future data and indications
Co-lead key precision marketing initiatives for the franchise
Champion digital innovation and social media strategy for the portfolio to maximize value for our customers
Develop a comprehensive brand performance analytics and tracking dashboard for the franchise with robust 360 metrics and actionable insights
Partner with market research, CI and analytics team to generate key insights and further enhance the execution plan
Monitor, analyze, and synthesize key market dynamics in the rapidly evolving landscape
Collaborate with other team members and stakeholders to prioritize work and facilitate internal resource trade-offs as needed, e.g., budget, PRT review time
Escalate issues that represent significant barriers to execution and/or business impact
Challenge status quo and gain sponsorship/ support within the company to address gaps.
Upper Gwynedd, PA or Virtual
Required: Bachelor's Degree (BA/BS)
Preferred: Master's Degree (MBA/MS)
Required Experience and Skills:
5+ years of Pharmaceutical/Biotech experience OR brand marketing experience in any industry
3+ years of Healthcare Professional (HCP) marketing experience
Strong marketing skills including developing marketing strategies, executing tactics, performance tracking, competitive planning and accountability for product growth
Strong analytical skills and ability to synthesize key insights to drive business
Demonstrated excellence in project management and effectively managing multiple projects/priorities
Focused mindset on customer experience
Strong interpersonal/negotiation, relationship building, and ability to influence within and across organizations
Strong problem solving, teamwork, project management and written/ verbal communication skills
Experience influencing without direct authority and working successfully with cross-functional teams and multiple agency partners
Requires up to 20% travel, including some weekends
Preferred Experience and Skills:
Oncology marketing experience
Breast cancer experience
Test-and-learn mindset to drive a culture of innovation
Our Human Health Division maintains a “patient first, profits later” ideology. The organization is comprised of sales, marketing, market access, digital analytics and commercial professionals who are passionate about their role in bringing our medicines to our customers worldwide.
Who we are …
We are known as Merck & Co., Inc., Rahway, New Jersey, USA in the United States and Canada and MSD everywhere else. For more than a century, we have been inventing for life, bringing forward medicines and vaccines for many of the world's most challenging diseases. Today, our company continues to be at the forefront of research to deliver innovative health solutions and advance the prevention and treatment of diseases that threaten people and animals around the world.
What we look for …
Imagine getting up in the morning for a job as important as helping to save and improve lives around the world. Here, you have that opportunity. You can put your empathy, creativity, digital mastery, or scientific genius to work in collaboration with a diverse group of colleagues who pursue and bring hope to countless people who are battling some of the most challenging diseases of our time. Our team is constantly evolving, so if you are among the intellectually curious, join us—and start making your impact today.
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Expected salary range:$144,320.00 - $227,100.00
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Flexible Work Arrangements:Remote Work
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