Associate Director US Oncology Marketing, Patient Experience, Health Equity (HYBRID)
Our Marketing team is passionate about bringing our medicines and vaccines to our customers around the world. Through digital listening and patient analytics, we are able to understand our customers’ needs and strive to provide solutions to meet them.
This role is an Associate Director in US Oncology, Patient Experience & Digital Engagement. The Associate Director will lead the identification, design, execution, oversight, and optimization of the US Oncology Consumer marketing campaigns and programs that support the strategic imperatives for our Company.
Advancing Diversity & Inclusion and Health Equity
Leading the development of digital assets, such as online video, emails, display units and banner ads, alerts, web content, video, media/paid search content optimization, social media, point-of-care assets, and disease awareness assets.
Leading the development, measurement, and optimization of digital campaigns to support marketing strategy.
Ensuring all digital tactics align to the customer experience plan and achieve desired customer experience.
Knowing the business: behavioral, and communications objectives and prioritizing the development of assets using digital knowledge, including customer experience best practices and targeting.
Knowing the customer: a deep understanding of customer segments, needs, channel preferences and profitability/life-time value.
Working in an agile mindset (addressing ambiguity, working comfortably outside of existing processes or structures, establishing networks across stakeholders to drive influence and alignment, testing and learning to drive a culture of innovation, focusing on the customer experience, committing to applying agile values and principles).
Contributing to the development of the brand building tools.
Working collaboratively with multiple internal teams including Marketing, Customer Engagement, Market Research, Analytics, and Operations.
Managing the day-to-day interactions with the agency partner(s) and other outsourced vendors; leading the creation and monitoring of agency digital scopes of work (SOW) and participating in the bi-annual agency evaluation process.
Managing applicable budgets.
Evaluating the revalidation of digital assets.
Implementing Safety Label Updates (SLUs) on promotional assets and ensuring compliance with Subpart E regulations, when applicable.
Partnering with the US marketing team in the annual Integrated Profit Plan (IPP) process.
Demonstrating our company's Ways of Working principles.
Conducting all activities in full compliance with our company policies, values and standards.
Education Minimum Requirement:
Bachelor's degree (BS/BA) required
Master's in business administration (MBA) preferred
Required Experience and Skills:
A minimum of 3 years combined strategic marketing, brand management, sales or business support experience in any industry, is required
Strong written/verbal communication skills as demonstrated through experience in strategy & marketing business case communication, sales interface, direct customer engagement and/or sales presentations
Preferred Experience and Skills:
Master’s degree/MBA degree
4+ years of experience in US Consumer marketing, Direct-to-Consumer marketing communications, or US Consumer marketing support of pharmaceutical products.
Experience leading D&I and Health Equity initiatives
Experience influencing without direct authority, navigating complex or matrix organizations and working successfully with cross-functional teams
Ability to define, gather, and analyze information, opportunities and threats in the external environment including from competitors, policies and other market forces
Demonstrated ability to create solutions that drive value for our customers, incorporating innovative approaches where relevant
Demonstrates a flexible, growth mindset
Product launch or launch planning experience
Experience in a highly regulated environment
Demonstrated ability to leverage data analytics and/or customer and market insights to make business decisions
Strong project management skills as demonstrated by prioritizing activities, using resources optimally, establishing appropriate deadlines and ensuring on-time delivery
Strong communication skills.
Agency/vendor management skills.
Position Location: Upper Gwynedd, PA with hybrid work model (combination of in-office and work from home ability).
Our Human Health Division maintains a “patient first, profits later” ideology. The organization is comprised of sales, marketing, market access, digital analytics and commercial professionals who are passionate about their role in bringing our medicines to our customers worldwide.
Who we are …
We are known as Merck & Co., Inc., Rahway, New Jersey, USA in the United States and Canada and MSD everywhere else. For more than a century, we have been inventing for life, bringing forward medicines and vaccines for many of the world's most challenging diseases. Today, our company continues to be at the forefront of research to deliver innovative health solutions and advance the prevention and treatment of diseases that threaten people and animals around the world.
What we look for …
Imagine getting up in the morning for a job as important as helping to save and improve lives around the world. Here, you have that opportunity. You can put your empathy, creativity, digital mastery, or scientific genius to work in collaboration with a diverse group of colleagues who pursue and bring hope to countless people who are battling some of the most challenging diseases of our time. Our team is constantly evolving, so if you are among the intellectually curious, join us—and start making your impact today.
NOTICE FOR INTERNAL APPLICANTS
In accordance with Managers' Policy - Job Posting and Employee Placement, all employees subject to this policy are required to have a minimum of twelve (12) months of service in current position prior to applying for open positions.
If you have been offered a separation benefits package, but have not yet reached your separation date and are offered a position within the salary and geographical parameters as set forth in the Summary Plan Description (SPD) of your separation package, then you are no longer eligible for your separation benefits package. To discuss in more detail, please contact your HRBP or Talent Acquisition Advisor.
Employees working in roles that the Company determines require routine collaboration with external stakeholders, such as customer-facing commercial, or research-based roles, will be expected to comply not only with Company policy but also with policies established by such external stakeholders (for example, a requirement to be vaccinated against COVID-19 in order to access a facility or meet with stakeholders). Please understand that, as permitted by applicable law, if you have not been vaccinated against COVID-19 and an essential function of your job is to call on external stakeholders who require vaccination to enter their premises or engage in face-to-face meetings, then your employment may pose an undue burden to business operations, in which case you may not be offered employment, or your employment could be terminated. Please also note that, where permitted by applicable law, the Company reserves the right to require COVID-19 vaccinations for positions, such as in Global Employee Health, where the Company determines in its discretion that the nature of the role presents an increased risk of disease transmission.
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We are proud to be a company that embraces the value of bringing diverse, talented, and committed people together. The fastest way to breakthrough innovation is when diverse ideas come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another’s thinking and approach problems collectively. We are an equal opportunity employer, committed to fostering an inclusive and diverse workplace.
Under New York City, Washington State and California State law, the Company is required to provide a reasonable estimate of the salary range for this job. Final determinations with respect to salary will take into account a number of factors, which may include, but not be limited to the primary work location and the chosen candidate’s relevant skills, experience, and education.
Expected salary range:$130,960.00 - $206,200.00
Available benefits include bonus eligibility, health care and other insurance benefits (for employee and family), retirement benefits, paid holidays, vacation, and sick days. For Washington State Jobs, a summary of benefits is listed here.
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Flexible Work Arrangements:Hybrid
Shift:1st - Day
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