Associate Director, Payer Marketing Lead, U.S. Vaccines
Payers and Organized Customers are critical customers for US Vaccines, a priority growth driver for our company. As a member of the Organized Customer Access and Reimbursement team (which is part of the broader Vaccines Portfolio Marketing Team), the Payer & Health System Market Lead develops strategies that maximize appropriate patient access and pull through of vaccines across our company’s portfolio of products.
This is a dynamic opportunity to lead Payer & Health System strategy for the multiple products within the US Vaccine portfolio and implement strategies with our customer-facing account executives. This individual will play a highly visible and critical role in developing strategy and supportive tactics that help inform organized customer implementation of our company's Vaccine portfolio.
The role works cross-functionally within and across the broader US Commercial organization. The cross functional work will include, but not limited to, working across Brand Marketing, Digital Engagement Teams, US Vaccines Leadership, the Center for Observational and Real-World Evidence, Integrated Account Management, Vaccine Key Customer Leads, and other key customer facing account managers and directors. The individual utilizes an understanding of key relationships with national and regional accounts, market and product segments to identify customer needs for specific strategies, projects, programs and resources.
The position is based out of Upper Gwynedd, PA, working in a hybrid model, reporting directly to the Director of Organized Customer Access and Reimbursement, U.S. Vaccines.
Responsibilities will include, but not limited to:
Shape market access strategies and pull through activities across multiple and diverse payer segments
Lead the development and implementation of Payer, Health System and Employer customer segment strategies
Lead market access launch planning for priority franchise
Serve as subject matter expert on health plan coverage and reimbursement for vaccines and identify appropriate opportunities on pull through activities
Serve as a payer subject matter expert to provide insights to leadership and marketing teams that help inform business planning and strategies in support of vaccine access
Partner with brand and customer facing teams to ensure resources and activities meet brand and customer objectives
Collaborate with Center for Observational and Real-World Evidence, Medical Affairs and brand colleagues in the development of models and tools in support of communicating economic impact, including Budget Impact Models
Collaborate with Promotional Review Team and other internal stakeholders to ensure that all activities meet our Company's business objectives and compliance standards
Work closely with Senior Specialists, Marketing Associates to develop and deploy resources that promote appropriate pull-through activities
Required: BA/BS Degree
Preferred: MBA or other advanced degree
Required Experience and Skills:
Minimum of 4 years combined market access, marketing/sales leadership or account management
Demonstrated ability to develop and execute brand and customer marketing strategies to include innovative approaches and digital engagement
Demonstrated strategic thinking, problem solving, analytical critical thinking and planning skills
Strong collaboration, project management and organizational skills; ability to act with minimal supervision, prioritize activities and manage multiple tasks within deadlines
Ability to work in an emerging and evolving environment with demonstrated examples of working in new ways
Strong leadership and influencing skills
Strong knowledge of marketing principles and activating customer and brand market research insights
Ability to translate market trends and customer needs into customer resources or tactics
Demonstrated success in establishing, developing and maintaining business relationships
Ability to learn quickly and to assess a variety of scenarios, strategically and operationally
Preferred Experience and Skills:
Demonstrated understanding of the mechanics and economics of the healthcare ecosystem
Product launch or launch planning
Consulting/Stakeholder Management experience
Experience with the development process for pharmaceutical promotional materials, including the Med-Legal/ Promotional Review process
Experience working in a fast-paced, cross-functional environment while managing multiple stakeholders
Strong knowledge of healthcare market dynamics, including influences between Payers and Integrated Delivery Networks, macro US healthcare trends, etc.
Account management experience, particularly with engaging suite customers
Previous vaccines experience in the U.S. Market
Our Human Health Division maintains a “patient first, profits later” ideology. The organization is comprised of sales, marketing, market access, digital analytics and commercial professionals who are passionate about their role in bringing our medicines to our customers worldwide.
Who we are …
We are known as Merck & Co., Inc., Kenilworth, New Jersey, USA in the United States and Canada and MSD everywhere else. For more than a century, we have been inventing for life, bringing forward medicines and vaccines for many of the world's most challenging diseases. Today, our company continues to be at the forefront of research to deliver innovative health solutions and advance the prevention and treatment of diseases that threaten people and animals around the world.
What we look for …
Imagine getting up in the morning for a job as important as helping to save and improve lives around the world. Here, you have that opportunity. You can put your empathy, creativity, digital mastery, or scientific genius to work in collaboration with a diverse group of colleagues who pursue and bring hope to countless people who are battling some of the most challenging diseases of our time. Our team is constantly evolving, so if you are among the intellectually curious, join us—and start making your impact today.
NOTICE FOR INTERNAL APPLICANTS
In accordance with Managers' Policy - Job Posting and Employee Placement, all employees subject to this policy are required to have a minimum of twelve (12) months of service in current position prior to applying for open positions.
If you have been offered a separation benefits package, but have not yet reached your separation date and are offered a position within the salary and geographical parameters as set forth in the Summary Plan Description (SPD) of your separation package, then you are no longer eligible for your separation benefits package. To discuss in more detail, please contact your HRBP or Talent Acquisition Advisor.
Employees working in roles that the Company determines require routine collaboration with external stakeholders, such as customer-facing commercial, or research-based roles, will be expected to comply not only with Company policy but also with policies established by such external stakeholders (for example, a requirement to be vaccinated against COVID-19 in order to access a facility or meet with stakeholders). Please understand that, as permitted by applicable law, if you have not been vaccinated against COVID-19 and an essential function of your job is to call on external stakeholders who require vaccination to enter their premises or engage in face-to-face meetings, then your employment may pose an undue burden to business operations, in which case you may not be offered employment, or your employment could be terminated. Please also note that, where permitted by applicable law, the Company reserves the right to require COVID-19 vaccinations for positions, such as in Global Employee Health, where the Company determines in its discretion that the nature of the role presents an increased risk of disease transmission.
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Flexible Work Arrangements:Hybrid
Shift:1st - Day
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