Associate Director, HCP Marketing - ZEPOSIA UC

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Summary:

The Associate Director is responsible for development and execution of brand plans across multiple channels to support commercialization of Zeposia (ozanimod) in Ulcerative Colitis. This individual will be a key member of the ZEPOSIA UC brand team, leading matrix collaboration and managing agency partners to successfully execute the brand plan. A focus of this role will be supporting a field-based team of Key Account Directors (KAD) from both a strategic and tactical perspective. Candidates for this position should have strong experience in HCP marketing and customer facing roles within the specialty pharmaceutical category. Experience in Ulcerative Colitis (UC) and/or Irritable Bowel Disease (IBD) is highly valued.

Responsibilities:

• Partner across matrix to build and operationalize the KAD capability
• Support KAD team with strategy, resources, and pull-through of a comprehensive and integrated stakeholder engagement plan
• Lead and foster collaboration with matrix team members (marketing, sales, analytics, reimbursement, medical affairs, HEOR, etc.) to develop and execute programs and materials to support commercialization of ZEPOSIA in UC
• Understand market dynamics and business insights to drive strategic choices
• Development of messaging and effective promotional resources
• Manage agencies and other vendors in development of promotional materials and tactics
• Manage internal review / approval process for promotional materials
• Develop strong relationships with key opinion leaders and HCP customers
• Effectively interact with sales force and handle feedback and field requests
• Contribute to the development and implementation of annual brand plan
• Engage in and interpret ongoing market research projects to validate brand strategy
• Identify operational issues and problem solve
• Business travel may be required, up to 20%

Qualifications:

• Bachelor’s degree (MBA helpful, but not required)
• 5-7 years industry (pharmaceutical/biotech or related agency) experience in brand marketing or related function
• Demonstrated success in commercial roles
• Demonstrated project leadership experience
• Ability to effectively work across all levels of matrix organization
• Demonstrated ability to successfully navigate internal review processes
• Gastroenterology/IBD/UC market experience preferred
• Launch experience preferred
• Excellent written and oral communication skills required
• Microsoft Excel and PowerPoint proficient

If you come across a role that intrigues you but doesn’t perfectly line up with your resume, we encourage you to apply anyway. You could be one step away from work that will transform your life and career.

Uniquely Interesting Work, Life-changing Careers
With a single vision as inspiring as “Transforming patients’ lives through science™ ”, every BMS employee plays an integral role in work that goes far beyond ordinary. Each of us is empowered to apply our individual talents and unique perspectives in an inclusive culture, promoting diversity in clinical trials, while our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues.

On-site Protocol
Physical presence at the BMS worksite or physical presence in the field is a necessary job function of this role, which the Company deems critical to collaboration, innovation, productivity, employee well-being and engagement, and it enhances the Company culture.

COVID-19 Information
To protect the safety of our workforce, customers, patients and communities, the policy of the Company requires all employees and workers in the U.S. and Puerto Rico to be fully vaccinated against COVID-19, unless they have received an exception based on an approved request for a medical or religious reasonable accommodation. Therefore, all BMS applicants seeking a role located in the U.S. and Puerto Rico must confirm that they have already received or are willing to receive the full COVID-19 vaccination by their start date as a qualification of the role and condition of employment. This requirement is subject to state and local law restrictions and may not be applicable to employees working in certain jurisdictions such as Montana. This requirement is also subject to discussions with collective bargaining representatives in the U.S.

BMS is dedicated to ensuring that people with disabilities can perform complex functions through a transparent recruitment process, reasonable workplace adjustments and ongoing support in their roles. Applicants can request an accommodation prior to accepting a job offer. If you require reasonable accommodation in completing this application, or in any part of the recruitment process, direct your inquiries to adastaffingsupport@bms.com. Visit careers.bms.com/eeo-accessibility to access our complete Equal Employment Opportunity statement.

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