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Job Details

Bristol Myers Squibb

Associate Director, Consumer Patient Marketing

Sales and Marketing

Marketing Director


Princeton, New Jersey, United States

Working with Us
Challenging. Meaningful. Life-changing. Those aren’t words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You’ll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams rich in diversity. Take your career farther than you thought possible.

Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives. Read more:


We are seeking an experienced marketer to lead development of the strategy and tactics for OPDIVO patient marketing at the OPDIVO brand and/or the tumor level. This includes leading the patient focused work in key strategic areas such as market research / Patient insight development, messaging, promotional asset development, and media management. In addition, this role serves as Patient Marketing lead for key tumor programs and leads assessment of new capabilities and communication channels.

Primary Responsibilities

  • Individual will play an active role in evolving the vision and strategy for the patient channel critical OPDIVO and/or other Oncology brands/indications.

  • Individual will assist with many aspects of related consumer activities including message development/refinement, campaign evolution, strategic /tactical evolution of unbranded work, marketing plan development and business/channel analytics.

  • Individual will serve as patient tumor/brand lead across a wide array of matrix partners/teams that would include tumor-specific leaders, medical, marketing research, sales, decision analytics and other functions.

  • Individual will work closely with Advocacy team and Public Relations team to develop appropriate programs/projects that support the strategy.

  • Individual will be responsible for leading an agency team and in managing a successful relationship/partnership.

  • Finally, it will be critical for this candidate to build a strong relationship and work collaboratively with medical, legal and promotional compliance team to develop and execute high impact marketing materials.

Qualifications & Experience:

  • BA degree or equivalent is required; MBA is preferred.

  • 7+ years of relevant marketing brand management experience including some experience in launching new brands/indication in the pharmaceutical space.

  • Strong written and verbal communication skills.

  • Demonstrated experience in managing external resources, including Advertising & media agencies.

  • Experience in conducting primary and secondary market research with demonstrated ability to derive key market insights.

  • Experience in leading multi-functional teams to accomplish specific objectives and goals.

If you come across a role that intrigues you but doesn’t perfectly line up with your resume, we encourage you to apply anyway. You could be one step away from work that will transform your life and career.

Uniquely Interesting Work, Life-changing Careers
With a single vision as inspiring as “Transforming patients’ lives through science™ ”, every BMS employee plays an integral role in work that goes far beyond ordinary. Each of us is empowered to apply our individual talents and unique perspectives in an inclusive culture, promoting diversity in clinical trials, while our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues.

On-site Protocol
Physical presence at the BMS worksite or physical presence in the field is a necessary job function of this role, which the Company deems critical to collaboration, innovation, productivity, employee well-being and engagement, and it enhances the Company culture.

COVID-19 Information
To protect the safety of our workforce, customers, patients and communities, the policy of the Company requires all employees and workers in the U.S. and Puerto Rico to be fully vaccinated against COVID-19, unless they have received an exception based on an approved request for a medical or religious reasonable accommodation. Therefore, all BMS applicants seeking a role located in the U.S. and Puerto Rico must confirm that they have already received or are willing to receive the full COVID-19 vaccination by their start date as a qualification of the role and condition of employment. This requirement is subject to state and local law restrictions and may not be applicable to employees working in certain jurisdictions such as Montana. This requirement is also subject to discussions with collective bargaining representatives in the U.S.

BMS is dedicated to ensuring that people with disabilities can perform complex functions through a transparent recruitment process, reasonable workplace adjustments and ongoing support in their roles. Applicants can request an accommodation prior to accepting a job offer. If you require reasonable accommodation in completing this application, or in any part of the recruitment process, direct your inquiries to Visit to access our complete Equal Employment Opportunity statement.

BMS will consider for employment qualified applicants with arrest and conviction records, pursuant to applicable laws in your area.

Any data processed in connection with role applications will be treated in accordance with applicable data privacy policies and regulations.