Associate Director, Consumer Marketing, Zeposia
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The Associate Director, Zeposia Consumer Marketing, is responsible for the execution of direct-to-consumer marketing plans across multiple channels to support the commercialization of Zeposia for the treatment of moderately to severely active ulcerative colitis (UC) in adults.
The individual in this role will lead the strategy and execution of omnichannel tactics, including linear and connected TV, specifically for the UC indication. This role will collaborate closely with internal teams including members of the brand marketing team, the engagement and channel strategy team, the business insights and analytics, and the media team. Additionally, the role requires extensive management and partnership with both creative and media agencies. Candidates for this position should have a keen ability for collaboration and working in a matrixed environment.
The Associate Director, Consumer Marketing, will be part of a team of 3 patient marketers reporting to the Senior Director, Consumer Marketing. We are a highly collaborative and passionate group of individuals who truly care about and enjoy helping patients.
Drive strategy and execution of the consumer tactical plan and management of agencies/vendors
Ensure tactical execution, including messaging and creative, is rooted in the brand strategy and patient insights.
Work closely with media agency, engagement and channel strategy, and internal media team to develop and continuously optimize the omnichannel media plan
Partner with the advocacy team to build support for patients living with Ulcerative Colitis
Manage patient marketing budget and invoicing
Support internal review processes and work with external partners to ensure timely and accurate preparation of tactical projects
Partner with market research and analytics colleagues to identify, analyze, and report key performance indicators
Work cross-functionally with marketing teams, sales, market access, public relations, advocacy, patient support and medical to ensure executional alignment
Business travel may be required, up to 20%
Qualifications and Experience:
Bachelor’s degree with minimum 5 years industry, (pharmaceutical/biotech or related agency) marketing experience.
Digital marketing and/or TV experience, project management, financial acumen, and have a keen ability for collaboration and working in a matrixed environment.
Experience with direct-to-consumer pharmaceutical marketing is highly desirable
Demonstrated ability to successfully navigate internal MLR (medical, legal, regulatory) review processes
Working knowledge of health literacy principles
Demonstrated project management experience
Demonstrated ability to track and manage budgets
Immunology and/or experience working on large pharmaceutical brands is a plus
Knowledge of consumer marketing best practices and working with patient advocacy is a plus
If you come across a role that intrigues you but doesn’t perfectly line up with your resume, we encourage you to apply anyway. You could be one step away from work that will transform your life and career.
Uniquely Interesting Work, Life-changing Careers
With a single vision as inspiring as “Transforming patients’ lives through science™ ”, every BMS employee plays an integral role in work that goes far beyond ordinary. Each of us is empowered to apply our individual talents and unique perspectives in an inclusive culture, promoting diversity in clinical trials, while our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues.
Physical presence at the BMS worksite or physical presence in the field is a necessary job function of this role, which the Company deems critical to collaboration, innovation, productivity, employee well-being and engagement, and it enhances the Company culture.
To protect the safety of our workforce, customers, patients and communities, the policy of the Company requires all employees and workers in the U.S. and Puerto Rico to be fully vaccinated against COVID-19, unless they have received an exception based on an approved request for a medical or religious reasonable accommodation. Therefore, all BMS applicants seeking a role located in the U.S. and Puerto Rico must confirm that they have already received or are willing to receive the full COVID-19 vaccination by their start date as a qualification of the role and condition of employment. This requirement is subject to state and local law restrictions and may not be applicable to employees working in certain jurisdictions such as Montana. This requirement is also subject to discussions with collective bargaining representatives in the U.S.
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