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Job Details

Bristol Myers Squibb

Director, Consumer Oncology Marketing

Sales and Marketing

Marketing Director


Princeton, New Jersey, United States

Working with Us
Challenging. Meaningful. Life-changing. Those aren’t words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You’ll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams rich in diversity. Take your career farther than you thought possible.

Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives. Read more:

Position Summary

This individual will lead the development of marketing strategies, plans and resources in the Patient channel for Opdivo including all current and future indications, and will be responsible for managing a team of 3 direct reports.

Reports to Senior Director – Head of US Oncology Patient Marketing.

Key Responsibilities:

  • Lead Patient channel strategy and plan development – considering business objectives, patient journey, patient/HCP dynamics, clinical trial data and market dynamics.

  • Lead development of core messaging and highly impactful patient/caregiver promotional materials.

  • Lead development of Media plans (mass media, digital, targeted), working closely with Media Agency and Media Hub.

  • Lead budget prioritization across Patient Channel.

  • Successful and timely execution of plans and tactics

  • Robust measurement, evaluation, and optimization plans and tactics.

  • Strong budget management

  • Partner with Engagement team to develop channel plans and pull through

  • Ensure strong alignment and integration with HCP Marketing strategy and plans

  • Lead planning with Market Research and Business Analytics teams to drive timely analysis and competitive assessments to apply to strategy and budget prioritization and decision making.

  • Manage and develop 2 direct reports

  • Actively participate in overall Oncology Marketing talent management discussions and initiatives.

  • Work closely with Senior Director in support overall goals and culture for US Oncology Patient Marketing

  • Other responsibilities, including Brand level responsibility for specific Media channels, may be assigned.

  • Conduct and ensure all aspects of business in compliance with BMS’s values, policies, SOPs, and the laws, regulations and codes that apply to our business.

Qualifications & Experience:

  • BA degree or equivalent is required, MBA is preferred

  • 5-10 years of relevant marketing brand management experience or equivalent (Oncology experience helpful, but not required)

  • People management experience preferred, but not required.

  • Experience managing, executing, and evaluating media (including mass media, digital, and targeted channels).

  • Experience leading multi-functional teams to accomplish specific objectives and goals

  • Experience in managing external resources and partners, including Advertising agencies

  • Demonstrated experience using primary and secondary market research to identify insights to inform strategy, messaging, and creative development

  • Strong verbal and written verbal communication skills

  • Strong organization and prioritization skills

  • US Market Experience preferred

If you come across a role that intrigues you but doesn’t perfectly line up with your resume, we encourage you to apply anyway. You could be one step away from work that will transform your life and career.

Uniquely Interesting Work, Life-changing Careers
With a single vision as inspiring as “Transforming patients’ lives through science™ ”, every BMS employee plays an integral role in work that goes far beyond ordinary. Each of us is empowered to apply our individual talents and unique perspectives in an inclusive culture, promoting diversity in clinical trials, while our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues.

On-site Protocol
Physical presence at the BMS worksite or physical presence in the field is a necessary job function of this role, which the Company deems critical to collaboration, innovation, productivity, employee well-being and engagement, and it enhances the Company culture.

COVID-19 Information
To protect the safety of our workforce, customers, patients and communities, the policy of the Company requires all employees and workers in the U.S. and Puerto Rico to be fully vaccinated against COVID-19, unless they have received an exception based on an approved request for a medical or religious reasonable accommodation. Therefore, all BMS applicants seeking a role located in the U.S. and Puerto Rico must confirm that they have already received or are willing to receive the full COVID-19 vaccination by their start date as a qualification of the role and condition of employment. This requirement is subject to state and local law restrictions and may not be applicable to employees working in certain jurisdictions such as Montana. This requirement is also subject to discussions with collective bargaining representatives in the U.S.

BMS is dedicated to ensuring that people with disabilities can perform complex functions through a transparent recruitment process, reasonable workplace adjustments and ongoing support in their roles. Applicants can request an accommodation prior to accepting a job offer. If you require reasonable accommodation in completing this application, or in any part of the recruitment process, direct your inquiries to Visit to access our complete Equal Employment Opportunity statement.

BMS will consider for employment qualified applicants with arrest and conviction records, pursuant to applicable laws in your area.

Any data processed in connection with role applications will be treated in accordance with applicable data privacy policies and regulations.