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Job Details

Bristol Myers Squibb

Associate Director, Regional Marketing-Zeposia UC (Great Lakes-MI, IN, & S OH))

Sales and Marketing

Marketing Director


Detroit, Michigan, United States

Working with Us
Challenging. Meaningful. Life-changing. Those aren’t words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You’ll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams rich in diversity. Take your career farther than you thought possible.

Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives. Read more:

Associate Director, Regional Marketing-Zeposia UC (Great Lakes-MI, IN, and S OH)

Department – US Marketing

Direct Manager- Director, Field Marketing, Zeposia

Location- Field covering MI, IN, and S OH

Direct Reports- N/A


The Associate Director, Regional Marketing - Zeposia UC role is a senior in-market position within the US commercial organization that will focus on commercial KOL engagement to gain insights into regional opportunities and provide a bridge between regional markets and headquarters, speaker development and refresher training for disease state (and product, when appropriate), and will support the execution of approved patient programs. Regional Marketing will liaise with other field-based professionals, within approved SOPs, including but not limited to RSDs, DMs, Market Access Account Executives and MSLs, as appropriate, in addition to home office-based colleagues in Marketing, Sales, Market Access and Medical Affairs, as appropriate. The position will report to the Director, Regional Marketing and be part of the US GI Marketing team.

Responsibilities- include but are not limited to the following;

  • Establish BMS as a credible and trusted partner amongst the thought leaders in GI
    • Engage with assigned KOLs and solicit feedback, as necessary
    • Supports disease state or product, when appropriate conversations focused on key topics
    • Executes physician engagement activities in the field and at key congresses
  • Advance Organizational Capabilities and Effectiveness by embedding the Regional Marketing function
    • Works with cross-functional teams to provide key customer insights and input on strategy, tactics, and messaging, and program execution
    • Provides input and support in developing account plans for Sales
    • Provides field-based training for Sales when needed
  • Speaker Program Management & Engagement
    • Provides field-based training to speakers on speaker programs when needed
    • Monitors speaker performance at live programs
    • Ensures appropriate and compliant execution of speaker programs
    • Provides refresher and follow up training to speakers on PACT-approved speaker materials
    • Develops physician speakers to provide high-quality speaker programs on disease state and product, when appropriate
  • Conduct all aspects of business in compliance with BMS’s values, policies, SOPs, and the laws, regulations and codes that apply to our business.

Skills/Knowledge Required:

  • Minimum 5 years of experience in one of the following: product marketing, field sales or medical affairs
  • Minimum 5 years specialty experience. UC or Gastroenterology strongly preferred
  • Marketing, Sales Management, and / or launch experience strongly preferred
  • Experience with thought leader engagement, ad boards and speaker’s bureau strongly preferred
  • Proven ability to manage large geographical territory
  • Demonstrated ability to build productive stakeholder relationships and effectively meet their needs
  • Ability to inform strategies, develop tactics and execute against strategic plans under short timelines that will help to achieve the desired goals
  • Strong business acumen. Understands market dynamics, business drivers, corporate goals and impact on strategy
  • Clinical knowledge and aptitude in complex disease states. Desire to continuously learn and improve by applying new knowledge and skills on the job
  • Effective verbal and written communication skills and organizational abilities
  • Self-driven with strong organizing and planning skills. Able to determine effective approaches and take the appropriate action based on the available information and consistent with the over-arching strategy
  • Ability to leverage appropriate interpersonal styles and techniques to gain acceptance of ideas or plans
  • Highly collaborative with the ability to manage multiple projects simultaneously
  • Willingness to try different and novel ways to deal with work problems and opportunities.
  • Business travel, by air or car, is regularly required
  • Willingness to work evenings and select weekends is required
  • Must live in territory: MI, IN, or S OH (Detroit, Indianapolis, or Cincinnati preferred)
  • Relocation not available
  • As this position requires operation of a Company-provided vehicle, offers of employment are contingent upon the candidate meeting the requirements of “Qualified Driver,” as determined by the Company in its sole discretion, including but not limited to the following: 1) at least 21 years of age; 2) a driver’s license in good standing issued by your state of residence; and 3) a driving risk level deemed acceptable by the Company.

If you come across a role that intrigues you but doesn’t perfectly line up with your resume, we encourage you to apply anyway. You could be one step away from work that will transform your life and career.

Uniquely Interesting Work, Life-changing Careers
With a single vision as inspiring as “Transforming patients’ lives through science™ ”, every BMS employee plays an integral role in work that goes far beyond ordinary. Each of us is empowered to apply our individual talents and unique perspectives in an inclusive culture, promoting diversity in clinical trials, while our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues.

On-site Protocol
Physical presence at the BMS worksite or physical presence in the field is a necessary job function of this role, which the Company deems critical to collaboration, innovation, productivity, employee well-being and engagement, and it enhances the Company culture.

COVID-19 Information
To protect the safety of our workforce, customers, patients and communities, the policy of the Company requires all employees and workers in the U.S. and Puerto Rico to be fully vaccinated against COVID-19, unless they have received an exception based on an approved request for a medical or religious reasonable accommodation. Therefore, all BMS applicants seeking a role located in the U.S. and Puerto Rico must confirm that they have already received or are willing to receive the full COVID-19 vaccination by their start date as a qualification of the role and condition of employment. This requirement is subject to state and local law restrictions and may not be applicable to employees working in certain jurisdictions such as Montana. This requirement is also subject to discussions with collective bargaining representatives in the U.S.

BMS is dedicated to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace accommodations/adjustments and ongoing support in their roles. Applicants can request a reasonable workplace accommodation/adjustment prior to accepting a job offer. If you require reasonable accommodations/adjustments in completing this application, or in any part of the recruitment process, direct your inquiries to Visit to access our complete Equal Employment Opportunity statement.

BMS will consider for employment qualified applicants with arrest and conviction records, pursuant to applicable laws in your area.

Any data processed in connection with role applications will be treated in accordance with applicable data privacy policies and regulations.