Director Product Marketing-Apptio

Introduction
Are you ready for more ownership and accountability for business results in your next role? Apptio, an IBM company, is a leader in the Cloud Financial Management / FinOps space - a critical component of Apptio’s strategy to maximize the value of every dollar spent on technology. In a space that is expected to grow significantly over the next 5 years, you are the voice of the customer and the chief evangelist for your business, so get creative and deliver results!

Your Role and Responsibilities
This role requires the ability to think strategically and translate market and industry trends, into practical product positioning, collateral, and effective marketing execution.

• Articulate the business value of Apptio Cloud products and contribute to thought leadership.
• Stay abreast of competitive developments and ensure our GTM motion reflects these changes.
• Develop the go-to-market strategy for your product including levers spanning positioning, packaging, offers, channel, marketing campaign tactics and service packaging to drive the business.
• Plan the launch of new products and releases and manage the cross functional implementation of the plan.
• Partner with corporate marketing to execute cutting edge marketing campaigns.
• Influence product roadmap, feature releases and business strategy by understanding market and customer dynamics to advocate for the right investments.
• Partner with product management to distill high-value investments into compelling & differentiated product messaging.
• Work directly with customers to gather feedback on product, value proposition and messaging and build customer advocacy relationships.
• Ensure customer-facing organizations such as marketing, sales, partner, and customer success are properly informed about product details, messaging, sales tools, pricing and release schedules.
• Actively evangelize your product to prospects, partners and influencers through all available channels
• Partner with the customer success team to package the right service offerings and ensure product adoption and value realization.
• Track and report out on product line business results, key insights, and strategy to key stakeholders.

Team Leadership

• Lead a small team of product marketing managers, providing direction on priorities, goals and objectives.
• Be a driving force for progress and achievement of program goals by aligning teams with clear definition of success.
• Work closely with leadership team to build a high performing Product Marketing organization.
• Develop deep relationships with Product Management and product leadership to become a trusted advisor.

Required Technical and Professional Expertise
What you bring to the team
In order to represent the best of what we have to offer, you come to us with a multitude of positive attributes including:

Education and Experience Requirements:

• Bachelor’s Degree or equivalent experience; MBA preferred.
• At least seven years of professional experience, including at least three years of product marketing or related business strategy and consulting experience.
• Experience managing and developing teams.
• Experience in FinOps, public cloud cost management or cloud financial management.

Preferred Technical and Professional Expertise

• Confidence with collaborating across product and marketing leadership to drive a point of view around the future of the product and go-to-market campaigns.
• Solid understanding of key business challenges within IT and software development, top IT initiatives, industry forums, groups and buying processes.
• Experience with analyst relations is a plus.
• Critical thinking and strong problem-solving acumen, instinct, and experience with highly matrixed cross functional environments.
• Solid technical knowledge foundation with the ability to translate technical content into business value for internal and external stakeholders.
• Proven experience in creating content for marketing materials for demand generation campaigns, data sheets, press releases and other promotional collateral and communications.

IBM Software infuses core business operations with intelligence—from machine learning to generative AI—to help make organizations more responsive, productive, and resilient. IBM Software helps clients put AI into action now to create real value with trust, speed, and confidence across digital labor, IT automation, application modernization, security, and sustainability. Critical to this is the ability to make use of all data, because AI is only as good as the data that fuels it. In most organizations data is spread across multiple clouds, on premises, in private datacenters, and at the edge. IBM’s AI and data platform scales and accelerates the impact of AI with trusted data, and provides leading capabilities to train, tune and deploy AI across business. IBM’s hybrid cloud platform is one of the most comprehensive and consistent approach to development, security, and operations across hybrid environments—a flexible foundation for leveraging data, wherever it resides, to extend AI deep into a business.

In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

IBM’s greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business. At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

IBM offers a competitive and comprehensive benefits program. Eligible employees may have access to: - Healthcare benefits including medical & prescription drug coverage, dental, vision, and mental health & well being - Financial programs such as 401(k), the IBM Employee Stock Purchase Plan, financial counseling, life insurance, short & long- term disability coverage, and opportunities for performance based salary incentive programs - Generous paid time off including 12 holidays, minimum 56 hours sick time, 120 hours vacation, 12 weeks parental bonding leave in accordance with IBM Policy, and other Paid Care Leave programs. IBM also offers paid family leave benefits to eligible employees where required by applicable law - Training and educational resources on our personalized, AI-driven learning platform where IBMers can grow skills and obtain industry-recognized certifications to achieve their career goals - Diverse and inclusive employee resource groups, giving & volunteer opportunities, and discounts on retail products, services & experiences The compensation range and benefits for this position are based on a full-time schedule for a full calendar year. The salary will vary depending on your job-related skills, experience and location. Pay increment and frequency of pay will be in accordance with employment classification and applicable laws. For part time roles, your compensation and benefits will be adjusted to reflect your hours. Benefits may be pro-rated for those who start working during the calendar year. This position was posted on the date cited in the key job details section and is anticipated to remain posted for 21 days from this date or less if not needed to fill the role. We consider qualified applicants with criminal histories, consistent with applicable law. IBM will not be providing visa sponsorship for this position now or in the future. Therefore, in order to be considered for this position, you must have the ability to work without a need for current or future visa sponsorship.

IBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.