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Job Details


Program Director – Data Security – Product Marketing

Sales and Marketing

Marketing Director


Austin, Texas, United States

IBM is looking for a Program Director the Data Security and Identity Product Marketing Team. This is a manager role managing a team that covers multiple product categories under the Data Security and Identity domain categories including Guardium Insights, Verify, and MaaS360.

IBM Security protects organizations with advanced and integrated portfolio of solutions with an innovative approach to help business leaders and security practitioners advance their security programs. This role will pull the go-to-market business plan and strategy together for Data Security and Identity domains. They will have accountability to pull together a vision for the portfolio and be able to articulate how all the products work together for the best outcome in protecting personal and organizational data.

Your Role and Responsibilities
• Identify and articulate strategies for success when working with other functional areas like Ecosystem partners, Services/Consulting, GEOs, Top Accounts, Experience Engine, Content, etc.
• Responsible for leading and lagging indicators or KPIs to key revenue growth goals.
• Identify buyer personas and be the expert in their needs and how to articulate their motivations, drivers, and key needs.
• Identify the key IBM differentiators and best way to communicate.
• Drive and create thoughtful content approach that educates and influences while keeping an eye on key performance metrics that are key drivers toward revenue growth.
• A motivational leader that knows how to create a vision for the team and keep them focused across a wide portfolio.
• In collaboration with marketing disciplines, create compelling collateral, videos, presentations, blogs, etc. for buyers and sellers.
• Represent IBM during industry events, conferences, webinars, social media, and industry analysts.
• Being an internal educator to internal non-technical IBM stakeholders.
• Accountable to iterate and test, what is working, what is not, and recommendations for improvements.
• Work on strategies and content across the entire sales funnel from awareness to demand to enabling sales to win/revenue.


Required Technical and Professional Expertise
  • 7+ years of experience in B2B Product Marketing team leadership in technology or software industry
  • Must have technical & executive acumen and analytics/KPIs revenue results driven
  • Must have management experience of a team of 9 or more
  • Must be able to take complex products or solutions and break them down to an outcome for technical and non-technical audiences
  • Must have excellent presentation and writing skills

Preferred Technical and Professional Expertise
  • Experience working in a highly matrixed organization
  • Security and more specifically Data Security and/or Identity category experience preferred

About Business Unit
IBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.

Your Life @ IBM
In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

About IBM
IBM’s greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business. At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

Location Statement
IBM offers a competitive and comprehensive benefits program. Eligible employees may have access to: - Healthcare benefits including medical & prescription drug coverage, dental, vision, and mental health & well being - Financial programs such as 401(k), the IBM Employee Stock Purchase Plan, financial counseling, life insurance, short & long- term disability coverage, and opportunities for performance based salary incentive programs - Generous paid time off including 12 holidays, minimum 56 hours sick time, 120 hours vacation, 12 weeks parental bonding leave in accordance with IBM Policy, and other Paid Care Leave programs. IBM also offers paid family leave benefits to eligible employees where required by applicable law - Training and educational resources on our personalized, AI-driven learning platform where IBMers can grow skills and obtain industry-recognized certifications to achieve their career goals - Diverse and inclusive employee resource groups, giving & volunteer opportunities, and discounts on retail products, services & experiences The compensation range and benefits for this position are based on a full-time schedule for a full calendar year. The salary will vary depending on your job-related skills, experience and location. Pay increment and frequency of pay will be in accordance with employment classification and applicable laws. For part time roles, your compensation and benefits will be adjusted to reflect your hours. Benefits may be pro-rated for those who start working during the calendar year. This position was posted on the date cited in the key job details section and is anticipated to remain posted for 21 days from this date or less if not needed to fill the role. We consider qualified applicants with criminal histories, consistent with applicable law.

Being You @ IBM
IBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.