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Job Details


IBM

WW Performance Marketing, Program Director (IBM Automation) (378887BR)

Sales and Marketing

Marketing Director

Yearly

No

Texas, United States

IntroductionAt IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.Your Role and ResponsibilitiesAre you a proven performance marketer who is creative, results-driven, and has a passion for mentoring others? Are you comfortable facing challenges where the answer is not readily visible? Do you thrive in a collaborative environment and work across global teams and disciplines to achieve the best outcome?We are looking for an innovative WW Performance Marketing Program Director with experience developing integrated campaigns that attract new customers, cross-sell to existing customers, and progresses pipeline to deliver outstanding results. This individual is responsible for providing oversight and leadership to a team of specialists (campaigns, digital, events, paid, social, etc.) that support our Category and/or Growth Offerings as part of the new 2021 IBM marketing framework. This person will report into the WW Automation Performance Marketing Director.The WW Performance Marketing Program Director will:+ Serve as a functional expert and provide leadership to our category and/or offering squads+ Oversee development of inbound/outbound lead generation strategy for digital and offline channels including SEM/PPC, social, display/retargeting, events, webinars, and offline channels to achieve revenue and growth objectives+ Identify key insights and recommendations that will inform our go-to-market strategy including methods for market penetration, customer acquisition, customer retention and expansion+ Forecast results, analyze business results and develop pipeline actions to close gaps with extended team+ Partner and ensure team alignment between Performance Marketing, Product Marketing, Field Marketing, Geo Marketing, OM and Sales+ Build strong relationships and collaborate closely with CHQ, C&CS and Conversation marketing leaders+ Stay informed of CHQ performance marketing initiatives (ex. Adobe Transformation) and ensure team adheres to CHQ guidelines/best practices+ Support data-driven efforts to understand business and related process effectiveness and identify improvement opportunities+ Foster an attitude of experimentation and innovation among team members+ Contribute to functional budget forecasting and planning+ Manage direct reportsCandidate can be located in Raleigh, NC, New York City, NY or Austin, TX.Required Technical and Professional Expertise+ 7+ years of experience driving revenue impact through marketing+ 5+ years of experience in demand generation or campaign management+ 1+ years of experience as a team lead or team manager+ Demonstrated experience with:+ Exceptional creativity, leadership and strategic thinking skills+ Extremely results-oriented and collaborative teams+ Strong analytical and problem-solving skills and attention to detail+ Metrics and data-driven environmentsPreferred Technical and Professional Expertise+ Industry knowledge of Cloud solutions+ 1+ years of experience mentoring peers+ Experience in marketing/campaign automation and analytics tools (ex. Unica, Marketo, Lotame, CRM tools, Kapost, BrightEdge, Optimizely)+ A natural digital storyteller who understands what it takes to engage clients through multiple channels+ Detail-oriented, self-directed team player with a positive attitudeAbout Business UnitIBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.Your Life @ IBMWhat matters to you when you're looking for your next career challenge?Maybe you want to get involved in work that really changes the world? What about somewhere with incredible and diverse career and development opportunities - where you can truly discover your passion? Are you looking for a culture of openness, collaboration and trust - where everyone has a voice? What about all of these? If so, then IBM could be your next career challenge. Join us, not to do something better, but to attempt things you never thought possible.Impact. Inclusion. Infinite Experiences. Do your best work ever.About IBMIBM's greatest invention is the IBMer. We believe that progress is made through progressive thinking, progressive leadership, progressive policy and progressive action. IBMers believe that the application of intelligence, reason and science can improve business, society and the human condition. Restlessly reinventing since 1911, we are the largest technology and consulting employer in the world, with more than 380,000 IBMers serving clients in 170 countries.Location StatementIBM offers a wide range of resources for eligible IBMers to thrive both inside and outside of work. In addition to a competitive benefits program consisting of medical and life insurance, retirement plans, and time off, eligible employees may also have access to:*12 weeks of paid parental bonding leave. Family care options are also available to support eligible employees during COVID-19.*World-class training and educational resources on our personalized, AI-driven learning platform. IBM's learning culture supports your restless attitude to grow your skills and build the depth and scale of knowledge needed to achieve your career goals.*Well-being programs to support mental and physical health.*Financial programs that empower you to plan, save, and manage your money (including expert financial counseling, 401(k), IBM stock discount, etc.).*Select educational reimbursement opportunities.*Diverse and inclusive employee resource groups where you can network and connect with IBMers across the globe.*Giving and volunteer programs to benefit charitable organizations and local communities.*Discounts on retail products, services, and experiences.We consider qualified applicants with criminal histories, consistent with applicable law.Being You @ IBMIBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.