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Director, Value & Access Marketing ( R-09727)

Sales and Marketing

Marketing Director

Yearly

No

Cambridge, Massachusetts, United States

Title:

Director, Value & Access Marketing

Company:

Ipsen Biopharmaceuticals Inc.

Job Description:

The Director, Value and Access, Marketing will be accountable for developing, refining and executing innovative, integrated programs across various channels at the time of launches and beyond to drive sustained brand growth. Key components of this role will include agency management, budget management, direct to consumer/patient materials, competitive strategy, annual business and strategic plans, message development and execution. It will require collaboration with marketing and multiple agencies to ensure strategies and tactics are well integrated across the brand campaign and meet brand priorities.

The Director, V&A, Marketing reports to the Head of V&A Marketing & Strategic Operations and will support them in their role as Chief of Staff for V&A. In partnership with the V&A Leadership Team, this person helps to define objectives for the V&A organization, shape the culture, and drive effective alignment within the V&A Business Unit and across other business units and functions at Ipsen.

Leadership, collaborative and organization skills are critical. This role requires active engagement with senior leaders, cross functional partners and the entire Value & Access team to communicate opportunities for increased efficiency and/or effectiveness and to establish and administer key business processes.

Main Responsibilities:

Marketing (70% of the role)

  • Determine marketing resource needs for all V&A groups (Corporate Accounts, National and Regional Accounts, Trade, Field Reimbursement, Pricing & Contracting, and Patient Services) for each current product and new product launch
  • Develop value propositions for formulary decision makers (Payers, PBMs, GPOs, Institutions)
  • Collaborate with Marketing to determine marketing resources needs from V&A
  • Co-Design, with V&A Groups and considering Brand priorities, the strategic priorities for V&A pieces (different pieces for V&A use and for field sales use) for each brand
  • Represent the V&A Team on Brand Planning with all Brand Units
  • Work with Marketing and Marketing vendors to review and create pieces aligned with the strategy and to streamline currently used V&A Tools
  • Sheppard resources through the Promotional Review Committee (PRC) process
  • Coordinate production of the the My Ipsen (iPad application) roll out

Operations (30% of the role)

  • Lead and manage critical business planning frameworks and activities, including but not limited to, budget management, business reviews, business unit executive meeting content, senior leadership briefings and presentations, and other key strategic and tactical processes.
  • Serve as the BU lead for all aspects of POA meeting planning and execution of POAs including Leaders Meetings, National Business Meeting.
  • Primary BU liaison with Sales Operations, sales training, meetings/conventions and field communications
  • Strong ability to have productive working relationship with all strategic colleagues and external vendors
  • In partnership with Head of Pricing & Contracting lead Contract administration, including contract performance reporting and administration

Abilities, Education and Qualifications:

  • BA/BS in a related field is required; advanced degree is preferred
  • Previous experience with a focus on payer marketing preferred
  • Previous experience working with agencies on creation of materials
  • Previous experience working with promotional material review committees (legal, regulatory, medical)
  • Strong project management skills, setting and executing against deadlines and delivering on commitments
  • Excellent communication and collaboration skills

In order to maintain a safe work environment, Ipsen requires all employees to be fully vaccinated against the Covid 19 virus at the time of employment.

IPSEN is an equal opportunity employer that strictly prohibits unlawful discrimination. We recruit, employ, train, compensate, and promote without regard to an individual’s race, color, religion, gender, sexual orientation, gender identity/expression, national origin/ancestry, age, mental/physical disability, medical condition, marital status, veteran status, or any other characteristic protected by law.