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Job Details

Verizon Communications Inc

Product Marketing Senior Manager

Sales and Marketing

Product Marketing Manager


New York, New York, United States

When you join Verizon

Verizon is one of the world's leading providers of technology and communications services, transforming the way we connect around the world. We're a human network that reaches across the globe and works behind the scenes. We anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together-lifting up our communities and striving to make an impact to move the world forward. If you're fueled by purpose, and powered by persistence, explore a career with us. Here, you'll discover the rigor it takes to make a difference and the fulfillment that comes with living the #NetworkLife.

About Verizon & Verizon Value

Verizon is one of the world's leading providers of technology and communications services, transforming the way we connect around the world. We're a human network that reaches across the globe and works behind the scenes. If you're fueled by purpose, and powered by persistence, explore a career with us.

The Verizon Value Organization is Verizon's portfolio of prepaid brands: Verizon Prepaid, Visible, Total By Verizon, Straight talk, Tracfone and more - serving millions of customers through multiple channels. Our mission in the Value Organization is to build a better connected world through accessible, quality wireless for all.

About the Visible Promo Strategy & Offer Management Team

Promo Strategy & Offer Management team is designed to focus on the end to end management over promotions, incentive programs and offers to drive growth and retention for Visible. They own the strategic vision, implementation, lifecycle management and integration with other offers/ features ensuring alignment with the overall brand and value proposition. The team manages the full experience and workflows partherning with cross functional leads. They will drive bottom up data driven recommendations as well as adapt to top down requirements from executive leadership.

About this role

This role is responsible for the growth and success of Visible's referral program, winback offer strategy and other incentives to drive member engagement. This role is also responsible for promo implementation ensuring that our promos are best represented to the customers to ensure they are easy to understand and convert.

Responsibilities include:

  • Responsible for long term strategy and day to day management of Visible's Referral Program.
  • Monitor program performance, tracking key metrics, and providing regular reports and insights.
  • Responsible for program evolution and to identify opportunities to optimize and enhance Visible's referral program and other tactics to drive growth from our customer base.
  • Stakeholder communications & executive team performance and insight readouts.
  • Partnering with Marketing teams to design and launch creative and compelling referral campaigns to increase customer base participation in the program.
  • Lead existing member capability evolution, and offer implementation including management of current promo functionality levers.
  • Develop business requirements, review and provide feedback and approval and lead GTM activities for all referral enhancements & new promo capabilities.
  • Manage intake process for each promo and support Promo Implementation Strategy Manager with implementation activities and care escalation and resolution of offers.
  • Budget Management for referral & other incentive programs.
  • Own Promo business cases/ assumptions development + Commercial Review Process + Financial Alignment.
  • Build and maintain promo process standardization and manage integrity of all promo documentation and processes.
  • Vendor SOW, relationship management and PO/Invoicing for partners.

What we're looking for....

You'll need to have:
  • Bachelor's degree or four or more years of work experience.
  • Six or more years of relevant work experience.
  • You are energetic, flexible, collaborative and proactive - a team leader who can lead both strategic and tactical initiatives.
  • A passion for delivering best in class customer experience.
  • Ability to weigh competing priorities, manage tradeoffs, influence and obtain cross functional buy-in to execute on vision and strategy.
  • Excellent problem solving skills, with a strong emphasis on the development of frameworks and processes that can be scaled and/or automated.
  • Proficient business analysis skills, including the ability to gather, organize, and interpret large datasets to make actionable, sustainable business recommendations.
  • Experience with Agile/Scrum methodologies.
  • High Proficiency of Google Suite, Asana, Jira, Slack, and Figma tools and Salesforce.

Even better if you have:
  • Solid organization and planning skills.
  • Self-motivated, eager to learn & capable of adapting quickly to changing priorities.
  • Excellent relationship building skills, build and leverage cross-functional partnerships within and outside of the organization, and leverage influential leadership.
  • Demonstrate creativity for promo development, and a strong knowledge of the wireless marketplace.
  • Working presentation skills to effectively present information to an audience of varying responsibility across internal and external stakeholders and levels of the business.
  • Experience in marketing and finance-related roles, such as market research, financial analysis, pricing, product marketing, or strategic planning desired.
  • Experience in the wireless or telecommunications industry, digital e-commerce and emerging technologies.
  • Detail-oriented with excellent analytical, verbal and written communication skills.
  • Strong research, analytical, and critical thinking skills with the ability to see things not readily apparent to others and to find unique solutions to complex challenges.
  • Demonstrated ability to think strategically and to "see the big picture".

If Verizon and this role sound like a fit for you, we encourage you to apply even if you don't meet every "even better" qualification listed above.

Where you'll be working

In this hybrid role, you'll have a defined work location that includes work from home and assigned office days set by your manager.

Scheduled Weekly Hours

Equal Employment Opportunity

We're proud to be an equal opportunity employer - and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion page to learn more.

Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefits, short term incentives, 401(k) Savings Plan, stock incentive programs, paid time off, parental leave, adoption assistance and tuition assistance, plus other incentives, we've got you covered with our award-winning total rewards package. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.

If you are hired into a California, Colorado, Connecticut, Hawaii, Nevada, New York, Rhode Island or Washington work location, the compensation range for this position is between $120,000.00 and $243,000.00 annually based on a full-time schedule. The salary will vary depending on your location and confirmed job-related skills and experience. This is an incentive based position with the potential to earn more. For part time roles, your compensation will be adjusted to reflect your hours.YmJnZW5lcmljLjE1NDE3LjEzMTgzQHZlcml6b253b3JrZGF5LmFwbGl0cmFrLmNvbQ.gif