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Job Details

Sinclair Broadcast Group Inc.

Marketing Sales Manager

Sales and Marketing

Sales Manager


Syracuse, New York, United States

WSTM NBC3, WTVH CBS5 & CW6 is seeking a Marketing Sales Manager to grow a high performing sales team that exceeds revenue goals for both Broadcast Television and Digital objectives by driving client results through creative multi-platform marketing solutions. This person will become an expert in Sinclair’s digital capabilities and our local broadcast television programming to deliver multi-screen/omni-channel solutions to new and existing clients.

In this position, the perfect candidate will:

  • Maintain a well-developed sales team by coaching, motivating, and inspiring our team to achieve revenue goals, while proactively identifying future staffing needs.
  • Ensure effective onboarding of all new hires, including smooth transition of existing clients to new hire’s portfolio and establishing best practices for new account development.
  • Recognize and reward high performance, creating a culture of winning!
  • Establish Broadcast TV and Digital sales strategies, plans and alignment in support of revenue goals by creating annual, quarterly, and monthly business plans that link to revenue goals, including budgets, in consultation with the DOS.
  • Ensure each Marketing Consultant achieves revenue targets across existing, new, and digital business lines leveraging client-centric solution selling.
  • Consistently support Marketing Consultants in new account development and onboarding.
  • Ensure client results, satisfaction, and long-term partnerships. Attend client meetings to accelerate the sales cycle, grow the account, and demonstrate a commitment to our client partner success.
  • Provide on-going training to our sales team.
  • Collect and analyze monthly and quarterly revenue forecast information from sellers on a weekly basis to provide accurate forecasts to the DOS and VP/GM.
  • Review and resolve preemptions daily and manage sales orders to ensure schedule stewardship is being maintained.
  • Ensure strong performance of all local and regional accounts.
  • Work with Director of Sales on inventory pricing and yield management.
  • Other tasks as needed.

Experience needed:

  • Strong Digital sales/management background, preferably in a broadcast sales environment.
  • Ability to lead, train and inspire sales teams. Prior Sales Management experience a plus.
  • Proven success in developmental business and multimedia platforms.
  • Effective relationship building, customer service, communication, and negotiation skills.
  • Strong understanding of Digital, TV, competitive media, and the advertising marketplace.
  • Ability to anticipate, meet and/or exceed customer needs and expectations.
  • Passion for driving successful sales teams through a strategic growth mindset!
  • Business related college degree is preferred.

The Salary + Bonus compensation range for this role is $90,000 - $135,000. Final compensation for this role will be determined by various factors such as a candidates’ relevant work experience, skills, certifications, and geographic location. Full time positions are eligible for benefits that include participation in a retirement plan, life and disability insurance, health, dental and vision plans, flexible spending accounts, sick leave, vacation time, personal time, parental leave and employee stock purchase plan.

Sinclair Broadcast Group, Inc. is proud to be an Equal Opportunity Employer and Drug Free Workplace!