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Job Details

Herc Rentals

Sales Optimization Manager

Sales and Marketing

Sales Manager


Bonita Springs, Florida, United States

Founded in 1965, Herc Rentals is one of the leading equipment rental suppliers in North America with trailing twelve month total revenues of nearly $3.3 billion as of March 31, 2024. Herc Rentals’ parent company, known as Herc Holdings Inc., listed on the New York Stock Exchange on July 1, 2016, under the symbol “HRI.” Herc Rentals serves customers through approximately 412 locations and has approximately 7,600 employees in North America.

Short Description

The Sales Optimization Manager at Herc Rentals will play a key role in ensuring that Herc’s sales and operational plans align with customer demand. The Sales Optimization Manager will be an essential asset to the growth of the national sales strategy, creating optimized sales territories to promote measurable value against company goals. The position will have strong collaboration with multiple divisions within the company including; Sales, Operations, HR, Fleet, Compensation, and Finance.


  • Manage the data, econometric and optimization models for market alignment
  • Develop newly integrated sales territory planning processes, and improve pre-existing processes in partnership with national and regional sales teams
  • Facilitate meetings with national and regional sales teams to ensure local market opportunity is optimized to growth expectations
  • Utilize project management mindset to research, plan, and execute strategies to empower national and region sales teams to grow and scale their business
  • Work with regional sales team to determine employment progression and opportunities
  • Leverage internal and external data analytics to increase market share, drive revenue and support sales functions
  • Manage territories assignments and realignments to maximize opportunity across company
  • Work with internal customers to successfully implement strategies and tactics developed to meet the revenue/opportunity goals
  • Identify opportunities by creating appropriate strategies by using various analytic tools and data.
  • Proactively identify bottlenecks in the territory management process and implement strategies to improve efficiency
  • Create, manage, and distribute regular communications, manage meetings, and drive projects to completion to ensure organizational effectiveness
  • Understand and interpret large data sets to be applied and communicated
  • Manage key KPIs (Key Performance Indicators) and KPO (Key Performance Objectives) through dashboards, reporting and project plans.

Conditions of Employment

Professional Experience

3+ years experience

Analytical experience

Advanced knowledge of Microsoft Office (Excel, Word, PowerPoint, Access)

Territory Management experience

Experience in BI tools, mapping and optimization software or similar software

Educational Background

Bachelor’s degree in a Business discipline


  • Communicate and influence at all levels across organization
  • Adaptable to changing priorities with the skills to work in deadline driven environment
  • Passionate about continuous improvement

Additional Information

Compensation Data:

$70,000 - $95,000

Req #: 58779

Please be advised that the actual salary offered for any position is subject to the company's sole discretion and may be influenced by various factors, including but not limited to the candidate's qualifications, experience, location, and overall fit for the role.

Herc Rentals values its employees and provides excellent compensation and benefits packages which are not limited to the following.

Keeping you healthy

Medical, Dental, and Vision Coverage

Life and disability insurance

Flex spending and health savings accounts

Virtual Health Visits

24 Hour Nurse Line

Healthy Pregnancy Program

Tobacco Cessation Program

Weight Loss Program

Building Your Financial Future

401(k) plan with company match

Employee Stock Purchase Program

Life & Work Harmony

Paid Time Off (Holidays, Vacations, Sick Days)

Paid parental leave.

Military leave & support for those in the National Guard and Reserves

Employee Assistance Program (EAP)

Adoption Assistance Reimbursement Program

Tuition Reimbursement Program

Auto & Home Insurance Discounts

Protecting You & Your Family

Company Paid Life Insurance

Supplemental Life Insurance

Accidental Death & Dismemberment Insurance

Company Paid Disability Insurance

Supplemental Disability Insurance

Group Legal Plan

Critical Illness Insurance

Accident Insurance

Herc does not discriminate in employment based on the basis of race, creed, color, religion, sex, age, disability, national origin, marital status, sexual orientation, citizenship status, political affiliation, parental status, military service, or other non-merit factors.