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Job Details

Sinclair Broadcast Group Inc.

Digital Sales Director

Sales and Marketing



Providence, Rhode Island, United States

Sinclair is hiring a Digital Sales Director to maximize the full return of their 80M monthly unique O&O Digital portfolio and digital marketing product suite. The Digital Sales Director will work closely with the Chief Revenue Officer, SVP Digital Sales to achieve individual and team revenue goals. This person will be responsible for identifying, developing, and securing sales partnerships with both clients and agencies throughout the country as well as being a digital subject matter expert and sales lead for Sinclair properties in adjacent regions. Using the breadth of products and services in Sinclair’s portfolio, the a Digital Sales Director will create marketing solutions that deliver client results while achieving Sinclair’s marketing success metrics. The ideal candidate will have meaningful experience and existing relationships within the region. They will focus on generating larger partnerships, content, and sponsorship opportunities for advertisers across digital, social, linear, and developing platforms. This position reports to the AVP of Client Partnerships.

Responsibilities will include, but are not limited to the following:

  • Achieving individual revenue goals in assigned territory from new accounts.
  • Advancing the sales process form beginning to end and maintaining relationships with established client’s base.
  • Assemble complex proposals and recommendations for new and existing clients.
  • Work closely with clients and internal teams to ensure everyone involved has a strong understanding of the expectations and KPIs for campaign success.
  • Ongoing collaboration with the sales team to review products, budgets, manage forecasts, and pipelines.
  • Serve as a subject matter expert within the assigned market to provide consultative support to customers.
  • Collaborate with various Sinclair internal teams (other sales units, marketing, production, business development, programming, editorial, social) to identify, evolve, and create sales opportunities.
  • Oversee campaign execution process to ensure client success and drive future growth opportunities.


  • Minimum 8+ years of experience in digital media or technology platforms sales with demonstrable success in building strong relationships and achieving revenue expectations.
  • Existing book of digital business and proven track record of developing and securing integrated client partnerships.
  • Self-starter who approaches work in a collaborative way
  • Passionate about technology and media with ability to create and produce creative solutions to client partners and internal teams.
  • Ability to establish credibility and build influential relationships with clients.
  • A consummate team player and a goal-oriented thinker.
  • Strong analytical, communication and organizational abilities.
  • Excellent written and presentation skills.

Sinclair Broadcast Group, Inc. is proud to be an Equal Opportunity Employer and Drug Free Workplace!

The base salary compensation range for this role is up to $100,000 plus commission. Final compensation for this role will be determined by various factors such as a candidates’ relevant work experience, skills, certifications, and geographic location. Full time positions are eligible for benefits that include participation in a retirement plan, life and disability insurance, health, dental and vision plans, flexible spending accounts, sick leave, vacation time, personal time, parental leave and employee stock purchase plan.
About Us
Make your mark in Media with Sinclair Broadcast Group, a diversified media company dedicated to connecting people with content everywhere! We have consistently led the broadcast industry since our inception, and now Sinclair owns the largest regional sports network business and one of the largest television broadcast portfolios in the country. In addition, we have affiliations with all of the major broadcast networks, own Tennis Channel, and several multicast networks including TBD and Comet. Our content is distributed over-the-air, on multi-video providers, and through our industry-leading digital media platforms. We're at the forefront of NextGen technology, enabling innovative new ways to engage with broadcast content like never before. We also recently launched a free TV streaming service called STIRR. Our success is the direct result of our extraordinary employees and management team who believe in our vision and are dedicated to ensuring a great future for our employees. We are advancing the world of Media and want YOU to join our winning team!
About the Team
The life-blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people. How good? Here is a glimpse: great benefits, open door policy, upward mobility and a strong desire to see you succeed. Ready to be part of a winning team? Let’s talk.