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Job Details


Pearson Education

Specialist Web Marketing (2112280)

Sales and Marketing

Web Marketing

Yearly

No

Massachusetts, United States

We are the world’s learning company with more than 24,000 employees operating in 70 countries. We combine world-class educational content and assessment,powered by services and technology, to enable more effective teaching and personalized learning at scale. We believe that wherever learning flourishes so do people.

Job Summary

This role will work closely with our marketing and strategy leadership to identify and curate content and manage the development/revision process as part of our broader web development initiative. The ideal candidate will have expertise in helping to build or reengineer websites, based around a solid understanding of SEO, UX, buyer behaviors and user journeys.

Duties/Responsibilities

  • Constantly focused on what can be done to improve website conversion, analyzing user behavior and implementing A/B tests.
  • Act as a champion of alignment with your cross-functional team to explain the reasoning for strategy and promote user awareness and team collaboration.
  • Work with marketing strategy, technology and creative to build and manage web content development plan (including documentation, tracking, production management) and an editorial calendar based on strategic goals, business priorities, product launches, and other events.
  • Oversee content development process, working with colleagues across marketing strategy, technology, and creative.
  • Work in conjunction with marketing strategy and product experts to ensure content aligns with overall strategy
  • Develop and maintain a solid understanding of the CMS to provide continuous productivity.
  • Understand the dynamics of the digital marketing ecosystem and extract key trends, topics, and content themes that will help us engage our audience.
  • Understand site mapping, user pathways, and information architecture, in collaboration with SEO, design, and others.

Qualifications

Required Skills/Abilities

  • Must have exceptional writing skills, be detail-oriented, and able to balance multiple priorities. You will be responsible for ensuring all content is accurate, on-brand, and on-time.
  • Effective communication skills: verbal/written/presentation
  • Highly motivated, self-starter that can work proactively with minimal supervision
  • Strong independent judgment and decision-making skills
  • Strong organizational and time management skills with the ability to manage multiple projects and assignments simultaneously and deliver them on time
  • Must have the ability to interact with all levels of the organization (technical and non-technical)

Education and Experience

  • 2+ years of proven experience in content marketing
  • Experience working on web site development initiatives
  • Bachelor’s Degree in Marketing, Communications, Journalism or related field preferred

\#LI-POST

Learning is the most powerful force for change in the world. More than 20,000 Pearson employees deliver our products and services in nearly 200 countries, all working towards a common purpose – to help everyone achieve their potential through learning. We do that by providing high quality, digital content and learning experiences, as well as assessments and qualifications that help people build their skills and grow with the world around them. We are the world’s leading learning company. Learn more at pearsonplc.com.

Pearson believes that wherever learning flourishes, so do people. We are committed to being an anti-racist company in everything we do. We value the power of an inclusive culture and a strong sense of belonging. We promote a culture where differences are embraced, opportunities are accessible, consideration and respect are the norm, and all individuals are supported in reaching their full potential. Through our talent, we believe that diversity, equity, and inclusion make us a more innovative and vibrant place to work. People are at the center, and we are committed to a sustainable environment and workplace where talent can learn, grow, and thrive.  

To learn more about Pearson’s commitment to a diverse and inclusive workforce, please click here: 

http://www.pearson.com/careers/diversity-and-inclusion.html

Pearson is an Affirmative Action and Equal Opportunity Employer and a member of E-Verify. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be. All employment is decided based on qualifications, merit, and business need. All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status, or any other group protected by law.

Job: MARKETING

Organization: North America

Schedule: FULL_TIME

Req ID: 2112280