Associate Director, Digital Analytics Oncology

Job Description

Associate Director, Oncology Omnichannel Customer Analytics Manager

This is an exciting opportunity to become a part of fast-growing team in the Digital Analytics and Transformation Team. We are looking for an energetic, passionate and talented analyst who will be accountable for designing and developing customer centric and actionable analytics solutions by improving analytics operational efficiency and driving innovative analytics methodology development.

This gifted individual will be aligned to Oncology Business Units leading digital analytics projects to bring innovation and scalable solutions to the organization. You will have an opportunity to manage a part of the offshore teams and contractors, while interfacing and collaborating with many teams, so strong communication skills is a must.

Individual who will thrive in this role is motivated by developing a deep understanding of the pharmaceutical business and possesses an ability to define and translate objectives and business questions into analytical problems that require advanced and scalable analytical solutions that produce actionable insights.

The ideal candidate is a strong project-oriented manager and gifted analyst who thrives in a rapidly growing digital environment.

Primary Tasks:

• Collaborate closely with Marketing and Business Operations leaders to optimize the effectiveness of digital marketing campaigns and proactively identify opportunities to enhance Commercial effectiveness

• Provide strategic recommendations to brand and marketing leads for optimizing high value actions (micro-conversion) points across sales and marketing channels based analytics and insights

• Perform analytics by aligning the right methodologies solutions to assess digital promotion or tactic performance, analyze customer behavior and customer journey, deep dive in vendors’ analytics and optimization capabilities, conduct content analysis or modeling to optimize customer experience.

• Oversee design, delivery, and automation of enterprise level advanced omnichannel customer analytics deliverables to support campaign, channel, and content optimizations and marketing executive level presentation.

• Provide direction to offshore resources to develop analytics solutions across numerous data sources; ensure the team delivers solutions with quality standards, timeliness, compliance, and excellent user experience including identifying any data gaps

• Work closely with the other advanced analytics team members in the Data Analytics and Insights Group on digital analytic models, customer segmentation recommendations as needed to enhance omni-channel targeting strategy

• Present to key partners and share key learnings with different stakeholders across analytics groups

• Build strategic relationships and manage communication across relevant teams.

Qualifications

• Oncology background is a must

• Expertise in digital media and customer analytics

• Strong problem solving, business analysis and quantitative skills

• Working knowledge of statistical and data science principles to enable adequate understanding of design of experiments, algorithm models (linear or logistic regression, cluster analysis, decision tree, propensity score matching etc.), the appropriate application of different models, and effective communication to business audiences.

• Strong understanding of CRM database, web tagging, data warehousing, cloud environment (AWS), data architecture and ETL

• Hands on coding experience in Python, R, and/or SQL are required.

• Excellent storyteller.

• Willingness to teach others but open-minded to learn.

• Detail oriented and committed to producing high-quality work and maximizing resources, while meeting deadlines

• Strong communications and presentational skills

• Positive attitude, professional, courteous demeanor, strong work ethic and ability to collaborate in a constructive manner with others in a dynamic working environment

• Always curious and asking questions that would improve customer experience and engagement, and deepen the learning

• Ability to work within cross-functional teams

• Ability to work along multiple workstreams simultaneously

Knowledge & Education

• Data driven mindset with 5+ years of working knowledge doing quantitative analysis at the digital campaign, customer, channel, and content level

• Proven ability to perform in-depth analysis, synthesize results, develop stories, build strategies and make recommendations to business and technical leaders

• Bachelor's degree in quantitative analytics fields (e.g. engineering, statistics, economics, operational research, or information system) is required, advanced degree strongly preferred

Our Human Health Division maintains a “patient first, profits later” ideology. The organization is comprised of sales, marketing, market access, digital analytics and commercial professionals who are passionate about their role in bringing our medicines to our customers worldwide.

Who we are …

We are known as Merck & Co., Inc., Rahway, New Jersey, USA in the United States and Canada and MSD everywhere else. For more than a century, we have been inventing for life, bringing forward medicines and vaccines for many of the world's most challenging diseases. Today, our company continues to be at the forefront of research to deliver innovative health solutions and advance the prevention and treatment of diseases that threaten people and animals around the world.

What we look for …

Imagine getting up in the morning for a job as important as helping to save and improve lives around the world. Here, you have that opportunity. You can put your empathy, creativity, digital mastery, or scientific genius to work in collaboration with a diverse group of colleagues who pursue and bring hope to countless people who are battling some of the most challenging diseases of our time. Our team is constantly evolving, so if you are among the intellectually curious, join us—and start making your impact today.

NOTICE FOR INTERNAL APPLICANTS

In accordance with Managers' Policy - Job Posting and Employee Placement, all employees subject to this policy are required to have a minimum of twelve (12) months of service in current position prior to applying for open positions.

If you have been offered a separation benefits package, but have not yet reached your separation date and are offered a position within the salary and geographical parameters as set forth in the Summary Plan Description (SPD) of your separation package, then you are no longer eligible for your separation benefits package. To discuss in more detail, please contact your HRBP or Talent Acquisition Advisor.

Employees working in roles that the Company determines require routine collaboration with external stakeholders, such as customer-facing commercial, or research-based roles, will be expected to comply not only with Company policy but also with policies established by such external stakeholders (for example, a requirement to be vaccinated against COVID-19 in order to access a facility or meet with stakeholders). Please understand that, as permitted by applicable law, if you have not been vaccinated against COVID-19 and an essential function of your job is to call on external stakeholders who require vaccination to enter their premises or engage in face-to-face meetings, then your employment may pose an undue burden to business operations, in which case you may not be offered employment, or your employment could be terminated. Please also note that, where permitted by applicable law, the Company reserves the right to require COVID-19 vaccinations for positions, such as in Global Employee Health, where the Company determines in its discretion that the nature of the role presents an increased risk of disease transmission.

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US and Puerto Rico Residents Only:

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We are proud to be a company that embraces the value of bringing diverse, talented, and committed people together. The fastest way to breakthrough innovation is when diverse ideas come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another’s thinking and approach problems collectively. We are an equal opportunity employer, committed to fostering an inclusive and diverse workplace.

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Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.

Employee Status:

Relocation:

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Flexible Work Arrangements:

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Requisition ID:R207038