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Merck & Co, Inc

Associate Director US Oncology, Patient Experience & Digital Engagement (HYBRID)

Science and Research

Clinical Research Director

No

North Wales, Pennsylvania, United States

Job Description

Our Oncology team is dedicated to delivering breakthrough innovations that extend and improve the lives of cancer patients worldwide. Our team of forward-thinking individuals achieve this through an unwavering commitment to support accessibility to medicine, providing new therapeutic solutions, and collaborating with governments and payers to ensure that people who need medicines have access to them. Our focus is on innovation and launch execution excellence; we translate breakthrough science into innovative medicines that help people with cancer across the globe.

Job Description:

This role is an Associate Director in US Oncology, Patient Experience & Digital Engagement. The Associate Director will lead the identification, design, execution, oversight, and optimization of the US Oncology Consumer marketing campaigns and programs that support the strategic imperatives for our Company.

Primary Responsibilities:

  • Leading the development of DTC marketing materials and digital assets, such as online video, emails, display units and banner ads, alerts, web content, video, media/paid search content optimization, social media, point-of-care assets, print, and disease awareness assets.

  • Leading the development, measurement, and optimization of digital campaigns to support marketing strategy.

  • Ensuring all tactics align to the customer experience plan and achieve desired customer experience.

  • Knowing the customer: a deep understanding of customer segments, needs, channel preferences and profitability/life-time value.

  • Knowing the business: behavioral, and communications objectives and prioritizing the development of assets using insights and digital knowledge, including customer experience best practices and targeting.

  • Working in an agile mindset (addressing ambiguity, working comfortably outside of existing processes or structures, establishing networks across stakeholders to drive influence and alignment, testing and learning to drive a culture of innovation, focusing on the customer experience, committing to applying agile values and principles).

  • Contributing to the development of the brand building tools.

  • Working collaboratively with multiple internal teams including the Patient Strategy and Digital Innovation team, Market Research, Analytics, and Operations.

  • Managing the day-to-day interactions with the agency partner(s) and other outsourced vendors; leading the creation and monitoring of agency digital scopes of work (SOW) and participating in the bi-annual agency evaluation process.

  • Managing applicable budgets.

  • Evaluating the revalidation of marketing and digital assets.

  • Implementing Safety Label Updates (SLUs) on promotional assets and ensuring compliance with Subpart E regulations, when applicable.

  • Partnering with the US HCP and Patient strategy team in the annual Integrated Profit Plan (IPP) process.

  • Demonstrating our company's Ways of Working principles.

  • Conducting all activities in full compliance with our company policies, values and standards.

Education Minimum Requirements:

  • Bachelor's degree required.

  • Master's degree in Business Administration preferred.

Required:

  • Minimum of 4 years' experience in marketing, marketing communications, or marketing support.

  • Demonstrated ability to execute a brand or customer marketing strategy.

  • Experience and success in cross-functional leadership and teamwork.

  • Strong knowledge of marketing principles.

  • Campaign and Message Development experience.

  • Excellent planning and presentation skills.

  • Strong communication skills.

  • Agency/vendor management skills.

Preferred Experience and Skills:

  • Experience in US Consumer marketing, Direct-to-Consumer marketing communications, or US Consumer marketing support of pharmaceutical products.

  • Knowledge/experience with the Oncology Marketplace.

  • Product launch or launch planning experience.

  • Market research experience.

  • Knowledge of Company commercial, regulatory, and legal compliance policies.

  • Experience in the end-to-end medical/legal (Promotion Review Team) review and delivery process.

  • Veeva/PromoMats experience.

Position Location: Upper Gwynedd, PA with Hybrid work model (combination of in office and virtual/remote expectations)

Our Human Health Division maintains a “patient first, profits later” ideology. The organization is comprised of sales, marketing, market access, digital analytics and commercial professionals who are passionate about their role in bringing our medicines to our customers worldwide.

HHDI2021

Who we are …

We are known as Merck & Co., Inc., Rahway, New Jersey, USA in the United States and Canada and MSD everywhere else. For more than a century, we have been inventing for life, bringing forward medicines and vaccines for many of the world's most challenging diseases. Today, our company continues to be at the forefront of research to deliver innovative health solutions and advance the prevention and treatment of diseases that threaten people and animals around the world.

What we look for …

Imagine getting up in the morning for a job as important as helping to save and improve lives around the world. Here, you have that opportunity. You can put your empathy, creativity, digital mastery, or scientific genius to work in collaboration with a diverse group of colleagues who pursue and bring hope to countless people who are battling some of the most challenging diseases of our time. Our team is constantly evolving, so if you are among the intellectually curious, join us—and start making your impact today.

NOTICE FOR INTERNAL APPLICANTS

In accordance with Managers' Policy - Job Posting and Employee Placement, all employees subject to this policy are required to have a minimum of twelve (12) months of service in current position prior to applying for open positions.

If you have been offered a separation benefits package but have not yet reached your separation date and are offered a position within the salary and geographical parameters as set forth in the Summary Plan Description (SPD) of your separation package, then you are no longer eligible for your separation benefits package. To discuss in more detail, please contact your HRBP or Talent Acquisition Advisor.

Residents of Colorado

Click here to request this role’s pay range.

For positions located in the United States and Puerto Rico – Subject to applicable law, all new hires (including internal transfers) must demonstrate that they are fully vaccinated against COVID-19 or that they qualify for a medical or religious exemption to this vaccination requirement. New hires (including internal transfers) to a position that, as determined by the Company, requires routine collaboration with external stakeholders (such as roles in health services or customer-facing commercial or research-based roles) (“Customer-Facing Role”) who are not vaccinated must qualify for a medical or religious exemption and be in a position that the Company determines can accommodate unvaccinated employees without causing an undue burden to business operations. If, following dialog with the candidate as appropriate, it is determined that the candidate either a) does not qualify for a religious or medical exemption or, b) for candidates applying for Customer-Facing roles, it is determined that allowing the candidate to work without vaccination would cause an undue burden to the Company, the candidate will be ineligible for hire or transfer, or any offer of employment or transfer (if applicable) will be revoked. Please note that notwithstanding the approval of any reasonable accommodation, the Company reserves the right to monitor, modify, or revoke any such accommodation if it is determined, following dialog with the employee, that the accommodation is no longer effective or results in an undue burden to the Company.

Current Employees apply HERE

Current Contingent Workers apply HERE

US and Puerto Rico Residents Only:

Our company is committed to inclusion, ensuring that candidates can engage in a hiring process that exhibits their true capabilities. Please click here if you need an accommodation during the application or hiring process.

For more information about personal rights under Equal Employment Opportunity, visit:

EEOC Know Your Rights

EEOC GINA Supplement​

Pay Transparency Nondiscrimination

We are proud to be a company that embraces the value of bringing diverse, talented, and committed people together. The fastest way to breakthrough innovation is when diverse ideas come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another’s thinking and approach problems collectively. We are an equal opportunity employer, committed to fostering an inclusive and diverse workplace.

Under New York City law, the Company is required to provide a reasonable estimate of the salary range for this job. Final determinations with respect to salary will take into account a number of factors, which may include, but not be limited to the primary work location and the chosen candidate’s relevant skills, experience, and education.

Expected salary range:

$117,600.00 - $200,100.00

Search Firm Representatives Please Read Carefully
Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.

Employee Status:

Regular

Relocation:

Domestic

VISA Sponsorship:

No

Travel Requirements:

25%

Flexible Work Arrangements:

Hybrid

Shift:

Valid Driving License:

Hazardous Material(s):

Number of Openings:

1

Requisition ID:R211288