Associate Director US Oncology Omnichannel Product Owner (HYBRID)

Job Description

Our Marketing team is passionate about bringing our medicines and vaccines to our customers around the world. Through digital listening and patient analytics, we can understand our customers’ needs and strive to provide solutions to meet them.

The Associate Director US Oncology Omnichannel Marketing Product Owner reports to the Director of the US Oncology Omnichannel Strategy & Operations Team.

The Associate Director US Oncology Omnichannel Marketing Product Owner will be responsible for working collaboratively with Oncology and US Market stakeholders to develop AI-driven omnichannel capabilities, e.g. Next Best Engagement (NBE) & N=1 Prioritization Algorithm, to deliver US Oncology preferred customer experiences and business needs. This role will also act as the liaison for all communications on NBE and Prioritization Algorithm capabilities for Oncology stakeholders to maintain alignment across different stakeholders and in partnership with Human Health Omnichannel Strategy & Capabilities team.

Primary Responsibilities:

• Develop and embed AI-driven omnichannel capabilities specific to oncology business needs, in partnership with Human Health Omnichannel Strategy & Capabilities team, Human Health Insights, Analytics and Data (HHIAD), Oncology Marketing, and Human Health stakeholders

• Develop methodologies for cross tumor prioritization, and related business rule development, for omnichannel orchestration (Oncology Max Touchpoints and “N=1” customer prioritization)

• Define customer segments unique to the Oncology business (i.e. Multi-Tumor-treater) and development functions within capabilities to deploy against unique customer needs

• Ensure the US Market roadmap of operations and enhancements is aligned to Oncology marketing strategy/priorities and field strategies/capabilities for launched capabilities, like NBE & N=1

• Responsible for defining US Oncology vision/roadmap for NBE launches and implementations and address scaling challenges across Oncology business, developing enhancements (i.e. model clustering and rolling launches) to address business scaling risks

• Develop HCP level segmentation across US Oncology business opportunities and customer behaviors to inform portfolio strategy that can be executed through NBE, modular content etc.

• Lead advocate/primary liaison for all communication on capabilities for Oncology stakeholders, ensure communications are aligned to overall BU communications priorities, opportunities, and field engagements

• Responsible for ongoing change management activities related to omnichannel transformation in the Oncology BU, i.e. defining role-specific responsibilities to activate around omnichannel capabilities

• Responsible for articulating the business value of Oncology stories to inform prioritization of backlog with the NBE core team

• Responsible for reviewing monthly US Oncology NBE measurement report to ensure the engine is optimally delivering against priorities ingested by the engine (at the portfolio level)

Position Location:

• Upper Gwynedd, PA with a hybrid work model (combination of in-office/work from home).

• Relocation assistance provided.

Education Minimum Requirements:

• Required: Bachelor's degree

• Desired: Master's degree

Required Experience and Skills:

• Minimum of five (5) years of marketing strategy, customer experience, and multi-channel marketing with an emphasis on Omnichannel digital strategy that optimizes overall customer experience to drive business results.

• Understanding of US Healthcare Systems, including the nature of business interactions & dynamics between payers, regulators, physicians, and plan members

• Proficient in working within collaborative, fast-paced environments, building and maintaining strong relationships, peer influence, building effective working relationships with colleagues, and delivering high-quality work

• Demonstrated strategic thinking, problem-solving, analytical critical thinking, and planning skills

• Demonstrated strength to function and influence others effectively in a fast-paced, ambiguous environment, with frequently changing priorities

• Strong business acumen with ability to translate complex concepts clearly and concisely to broad audiences.

• Strong project management and execution skills, with experience working in agile environments

Preferred Experience and Skills:

• Associate Director Level of Marketing or equivalent from Agency/Consultancy

• Oncology pharmaceutical marketing experience

• Omnichannel marketing experience

• Agile team experience

Our Human Health Division maintains a “patient first, profits later” ideology. The organization is comprised of sales, marketing, market access, digital analytics and commercial professionals who are passionate about their role in bringing our medicines to our customers worldwide.

Who we are …

We are known as Merck & Co., Inc., Rahway, New Jersey, USA in the United States and Canada and MSD everywhere else. For more than a century, we have been inventing for life, bringing forward medicines and vaccines for many of the world's most challenging diseases. Today, our company continues to be at the forefront of research to deliver innovative health solutions and advance the prevention and treatment of diseases that threaten people and animals around the world.

What we look for …

Imagine getting up in the morning for a job as important as helping to save and improve lives around the world. Here, you have that opportunity. You can put your empathy, creativity, digital mastery, or scientific genius to work in collaboration with a diverse group of colleagues who pursue and bring hope to countless people who are battling some of the most challenging diseases of our time. Our team is constantly evolving, so if you are among the intellectually curious, join us—and start making your impact today.

NOTICE FOR INTERNAL APPLICANTS

In accordance with Managers' Policy - Job Posting and Employee Placement, all employees subject to this policy are required to have a minimum of twelve (12) months of service in current position prior to applying for open positions.

If you have been offered a separation benefits package, but have not yet reached your separation date and are offered a position within the salary and geographical parameters as set forth in the Summary Plan Description (SPD) of your separation package, then you are no longer eligible for your separation benefits package. To discuss in more detail, please contact your HRBP or Talent Acquisition Advisor.

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For positions located in the United States and Puerto Rico – Subject to applicable law, all new hires (including internal transfers) must demonstrate that they are fully vaccinated against COVID-19 or that they qualify for a medical or religious exemption to this vaccination requirement. New hires (including internal transfers) to a position that, as determined by the Company, requires routine collaboration with external stakeholders (such as roles in health services or customer-facing commercial or research-based roles) (“Customer-Facing Role”) who are not vaccinated must qualify for a medical or religious exemption and be in a position that the Company determines can accommodate unvaccinated employees without causing an undue burden to business operations. If, following dialog with the candidate as appropriate, it is determined that the candidate either a) does not qualify for a religious or medical exemption or, b) for candidates applying for Customer-Facing roles, it is determined that allowing the candidate to work without vaccination would cause an undue burden to the Company, the candidate will be ineligible for hire or transfer, or any offer of employment or transfer (if applicable) will be revoked. Please note that notwithstanding the approval of any reasonable accommodation, the Company reserves the right to monitor, modify, or revoke any such accommodation if it is determined, following dialog with the employee, that the accommodation is no longer effective or results in an undue burden to the Company.

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Under New York City law, the Company is required to provide a reasonable estimate of the salary range for this job. Final determinations with respect to salary will take into account a number of factors, which may include, but not be limited to the primary work location and the chosen candidate’s relevant skills, experience, and education.

Expected salary range:

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Employee Status:

Relocation:

VISA Sponsorship:

Travel Requirements:

Flexible Work Arrangements:

Shift:

Valid Driving License:

Hazardous Material(s):

Number of Openings:

Requisition ID:R211930