Associate Director, Omnichannel Strategy

Job Description

Attention NJ Applicants: In April 2020, our Company announced plans to consolidate our New Jersey campuses into a single New Jersey headquarters location in Rahway, NJ by 2023. Therefore, the NJ work location for this role will be temporarily based and the exact timing of the departmental move to Rahway, NJ will be communicated at a future date.

About our Company Human Health

Human Health has an ambition to improve patient and business outcomes around the world through digital, data, analytics and technology. Our ability to navigate our commercial model around the external environmental shifts, and internal changes to our portfolio, using these strategic capabilities will be key to our commercial success and ultimately decide how we fulfill our ambition.

The goal of the team is to accelerate our commercial transformation, with a focus on modernizing customer engagement for competitive advantage globally. The team works cross functionally, working on end-to-end consumer global campaign launches with an omnichannel focus.

The role

This role will join the Omnichannel Strategy and Customer Experience team with two areas of focus:

• To help build and mature the Omnichannel and Digital Marketing capabilities within Human Health global markets

• To help evolve our global consumer activation model and develop global omnichannel campaigns

The role will report to Director, Omnichannel Strategy

Primary responsibilities:

• Your focus is on consumers and delivering on their needs based on insights and their Digitial behaviors

• Involvement in Global franchise planning, implementation, and execution of omnichannel strategies and tactics acting as Product Owner with cross functional team support

• Work within cross-functional teams with different disciplines and subject matter experts to develop objectives, plans, and organize the team’s backlog

• Manage diverse stakeholders across global, regions, and markets with coordination responsibilities to ensure tightly networked and aligned teams to the business objectives

• Partner with our research, franchise, and market leads teams to understand consumer barriers, frictions, and cultural nuances

• Work closely with CX and CI to develop personas, and partner with the content teams to build persona-driven content strategies for branded and unbranded campaigns that deliver high quality, compliant and re-usable content

• Develop persona journeys to ensure that campaigns include relevant channels to the right audiences at right time and in right context

• Inform creative, media, and channel plan incorporating a mix of physical and digital channels

• Use of internal and external optimization tools to continuously improve performance

• Communicate & inform structures/frameworks to support Omnichannel planning and

Implementation:

• Responsible for agency engagement to develop creative and media strategy and overall execution plan

• Work closely with the customer experience planning team to incorporate evolving methodologies and tools to listen and address customer needs

• Partner with Omnichannel Strategy teams to design scalable approaches to omnichannel marketing and contribute to further maturing our omnichannel capabilities across our key markets

Your skills:

• Experience in brand and digital marketing (5+ years preferred) including customer experience design, content strategy, and channel strategy to meet customers and business goals

• Possess a test-and-learn mentality and equipped with the right knowledge of methodologies, tools, and approaches to build this into our daily work

• Results-driven and focused both on meeting the needs of customers and the business – with evidence of past performance

• Depth of experience in engaging different audiences at different stages of the product launch process from Policy and Access to healthcare professionals and patients and audience interconnections within the healthcare ecosystem

• Adept at execution and measurement of end-to-end campaigns to support continuous improvement of global and local omnichannel campaigns and programs

• Experience in content creation/adaptation for specific channels with creative agencies

• Strong practitioner knowledge of digital channels to help teams optimize usage in execution phase across paid, owned and earned channels

• Experience launching and sustaining global and local product launches and understand the dynamics within a networked global, regional and local organization

• Experience in performance marketing, analysis, and optimization of omnichannel programs

• Understand roles of different media in meeting commercial objectives and customer needs, and proficiency and experience in owned web and mobile platforms, SEM, email marketing, social media, and dynamic creative optimization in digital advertising

• Ability to analyze data (e.g. practical use of Google Analytics) and understand how to use analytics tools and dashboards to make decisions around optimizing performance

• Solid project management experience and, ability to plan and operationalize based on clear roadmaps and, agreed milestones

• Technology and data-savvy. Ability to collaborate skillfully with IT, data & analytics and marketing technologists to set the foundations and innovate for omnichannel success (including CRM knowledge and experience – Veeva and / or Salesforce and SF Marketing Cloud)

Education and experience:

Minimum requirements:

• Bachelors or master’s degree

Travel:

• Up to 25% international travel

Our Human Health Division maintains a “patient first, profits later” ideology. The organization is comprised of sales, marketing, market access, digital analytics and commercial professionals who are passionate about their role in bringing our medicines to our customers worldwide.

Who we are …

We are known as Merck & Co., Inc., Rahway, New Jersey, USA in the United States and Canada and MSD everywhere else. For more than a century, we have been inventing for life, bringing forward medicines and vaccines for many of the world's most challenging diseases. Today, our company continues to be at the forefront of research to deliver innovative health solutions and advance the prevention and treatment of diseases that threaten people and animals around the world.

What we look for …

Imagine getting up in the morning for a job as important as helping to save and improve lives around the world. Here, you have that opportunity. You can put your empathy, creativity, digital mastery, or scientific genius to work in collaboration with a diverse group of colleagues who pursue and bring hope to countless people who are battling some of the most challenging diseases of our time. Our team is constantly evolving, so if you are among the intellectually curious, join us—and start making your impact today.

NOTICE FOR INTERNAL APPLICANTS

In accordance with Managers' Policy - Job Posting and Employee Placement, all employees subject to this policy are required to have a minimum of twelve (12) months of service in current position prior to applying for open positions.

If you have been offered a separation benefits package, but have not yet reached your separation date and are offered a position within the salary and geographical parameters as set forth in the Summary Plan Description (SPD) of your separation package, then you are no longer eligible for your separation benefits package. To discuss in more detail, please contact your HRBP or Talent Acquisition Advisor.

Employees working in roles that the Company determines require routine collaboration with external stakeholders, such as customer-facing commercial, or research-based roles, will be expected to comply not only with Company policy but also with policies established by such external stakeholders (for example, a requirement to be vaccinated against COVID-19 in order to access a facility or meet with stakeholders). Please understand that, as permitted by applicable law, if you have not been vaccinated against COVID-19 and an essential function of your job is to call on external stakeholders who require vaccination to enter their premises or engage in face-to-face meetings, then your employment may pose an undue burden to business operations, in which case you may not be offered employment, or your employment could be terminated. Please also note that, where permitted by applicable law, the Company reserves the right to require COVID-19 vaccinations for positions, such as in Global Employee Health, where the Company determines in its discretion that the nature of the role presents an increased risk of disease transmission.

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Under New York City, Washington State and California State law, the Company is required to provide a reasonable estimate of the salary range for this job. Final determinations with respect to salary will take into account a number of factors, which may include, but not be limited to the primary work location and the chosen candidate’s relevant skills, experience, and education.

Expected salary range:

Available benefits include bonus eligibility, health care and other insurance benefits (for employee and family), retirement benefits, paid holidays, vacation, and sick days. For Washington State Jobs, a summary of benefits is listed here.

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Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.

Employee Status:

Relocation:

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Travel Requirements:

Flexible Work Arrangements:

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Requisition ID:R217735