Associate Director, Global Oncology Brand Strategy, GI Cancers
Our Oncology team is dedicated to delivering breakthrough innovations that extend and improve the lives of cancer patients worldwide. Our team of forward-thinking individuals achieve this through an unwavering commitment to support accessibility to medicine, providing new therapeutic solutions, and collaborating with governments and payers to ensure that people who need medicines have access to them. Our focus is on innovation and launch execution excellence; we translate breakthrough science into innovative medicines that help people with cancer across the globe.
The Global Brand Strategy Associate Director is a vital role that will be responsible for shaping Gastrointestinal (GI) Cancer indications and propelling the rapid expansion of the GI Portfolio of indications. The role will focus on Hepatobiliary Cancers (HBC) and Colorectal Cancers (CRC). You will be responsible for maximizing the Global opportunity for our immuno-oncology product in GI by developing and implementing launch strategies. You will apply a "One Team" approach as you provide Brand Strategy leadership for HBC and CRC, and to the broader GI Cancer Portfolio.
Responsibilities include, but are not limited to the following:
Building strong and actionable value propositions, narratives and launch strategies in Hepatobiliary Cancers and CRC. Lead the Commercial Excellence Framework (L3 Next) and associated strategic development in close collaboration with the Global Disease lead.
Lead and work collaboratively with multiple functional teams including the Global Disease Team, HH International Team, Regional Marketing, Market Access, Medical, Competitive Intelligence, HH Digital Data and Analytics (HHDDA), Promotional Review Team (PRT), and agency teams to achieve the business aspiration.
Know your customers: cross-functionally obtain a deep understanding of customers including drivers, barriers, competitive dynamics, and ecosystems. Initiate brand strategy customer insight market research projects in partnership with HHDDA
Know your product: partner with Disease Teams and Medical to establish a deep understanding of our clinical trials vs competition in order to drive product differentiation.
Shape key strategic communication objectives, Omnichannel, and content development for GI Portfolio customers and measure impact of objectives across multiple channels to continuously improve on the customer experience.
Represent HBC and CRC indications to shape the direction of the GI Portfolio strategy and optimize the customer experience across multiple indications and products.
Own the relationship with agency partners to develop compelling narratives, promotional campaigns, and customer resources, and lead approval of resources through the Promotional Review Team (PRT) process.
Lead the Brand Strategy annual OnePlan in collaboration with the Global Disease Team and manage promotional budgets for HBC, CRC, and GI Portfolio.
Demonstrate "One Team" approach of integrating best practices and facilitating cross-regional learning.
Demonstrate our Company's way of working leadership behaviors including building networks, focusing on the customer, and driving results.
Maintain alignment to compliance goals and policies.
Position Location: Rahway, NJ or Upper Gwynedd, PA (Hybrid work model is combination of in-office and work from home ability US based).
Bachelor's Degree (BA/BS) required
Master's Degree (MBA) strongly preferred
Required Experience and Skills:
Required: Minimum of 4 years' experience in marketing pharmaceutical products
Ability to work through ambiguity to shape a strategic vision
Experience leading cross-functional teams and managing stakeholders across hierarchical lines
Strong knowledge of marketing principles
Campaign and Message Development experience
Strong communication and presentation skills
Agency/vendor management skills
Ability to travel up to 15% of the time
Preferred Experience and Skills:
Preferred: Experience in commercial positions with Global responsibilities, preferably within Oncology, GI Cancer, HBC, CRC, Gastric, and/or early stage settings.
Experience developing and implementing innovative global marketing and commercial strategies and prior experience launching products is highly desirable.
Leading cross-functional teams in a highly matrixed environment
Experience with managing medical / legal review of customer resources
Our Human Health Division maintains a “patient first, profits later” ideology. The organization is comprised of sales, marketing, market access, digital analytics and commercial professionals who are passionate about their role in bringing our medicines to our customers worldwide.
Who we are …
We are known as Merck & Co., Inc., Rahway, New Jersey, USA in the United States and Canada and MSD everywhere else. For more than a century, we have been inventing for life, bringing forward medicines and vaccines for many of the world's most challenging diseases. Today, our company continues to be at the forefront of research to deliver innovative health solutions and advance the prevention and treatment of diseases that threaten people and animals around the world.
What we look for …
Imagine getting up in the morning for a job as important as helping to save and improve lives around the world. Here, you have that opportunity. You can put your empathy, creativity, digital mastery, or scientific genius to work in collaboration with a diverse group of colleagues who pursue and bring hope to countless people who are battling some of the most challenging diseases of our time. Our team is constantly evolving, so if you are among the intellectually curious, join us—and start making your impact today.
NOTICE FOR INTERNAL APPLICANTS
In accordance with Managers' Policy - Job Posting and Employee Placement, all employees subject to this policy are required to have a minimum of twelve (12) months of service in current position prior to applying for open positions.
If you have been offered a separation benefits package, but have not yet reached your separation date and are offered a position within the salary and geographical parameters as set forth in the Summary Plan Description (SPD) of your separation package, then you are no longer eligible for your separation benefits package. To discuss in more detail, please contact your HRBP or Talent Acquisition Advisor.
Employees working in roles that the Company determines require routine collaboration with external stakeholders, such as customer-facing commercial, or research-based roles, will be expected to comply not only with Company policy but also with policies established by such external stakeholders (for example, a requirement to be vaccinated against COVID-19 in order to access a facility or meet with stakeholders). Please understand that, as permitted by applicable law, if you have not been vaccinated against COVID-19 and an essential function of your job is to call on external stakeholders who require vaccination to enter their premises or engage in face-to-face meetings, then your employment may pose an undue burden to business operations, in which case you may not be offered employment, or your employment could be terminated. Please also note that, where permitted by applicable law, the Company reserves the right to require COVID-19 vaccinations for positions, such as in Global Employee Health, where the Company determines in its discretion that the nature of the role presents an increased risk of disease transmission.
Current Employees apply HERE
Current Contingent Workers apply HERE
US and Puerto Rico Residents Only:
Our company is committed to inclusion, ensuring that candidates can engage in a hiring process that exhibits their true capabilities. Please click here if you need an accommodation during the application or hiring process.
For more information about personal rights under Equal Employment Opportunity, visit:
Pay Transparency Nondiscrimination
We are proud to be a company that embraces the value of bringing diverse, talented, and committed people together. The fastest way to breakthrough innovation is when diverse ideas come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another’s thinking and approach problems collectively. We are an equal opportunity employer, committed to fostering an inclusive and diverse workplace.
Under New York City, Colorado State, Washington State, and California State law, the Company is required to provide a reasonable estimate of the salary range for this job. Final determinations with respect to salary will take into account a number of factors, which may include, but not be limited to the primary work location and the chosen candidate’s relevant skills, experience, and education.
Expected salary range:$144,320.00 - $227,100.00
Available benefits include bonus eligibility, health care and other insurance benefits (for employee and family), retirement benefits, paid holidays, vacation, and sick days. For Washington State Jobs, a summary of benefits is listed here.
Learn more about your rights, including under California, Colorado and other US State Acts
Search Firm Representatives Please Read Carefully
Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.
Flexible Work Arrangements:Hybrid
Shift:1st - Day
Valid Driving License:No