US Market Digital Campaign Analytics Manager, Associate Director(Hybrid)
Our Digital team is innovating how we understand our patients and their needs. Working cross functionally we are inventing new ways of communicating, measuring and interacting with our customers and patients through digital channels and technologies.
The US Market Digital Campaign Analytics Manager is responsible for working closely with marketers to ensure that digital marketing strategy and execution can be measured to answer critical business questions and objectives. Using an industry-leading strategy and approach to maximize campaign optimization “in-flight” and post flight to shape and influence the next campaigns, this manager will ensure that engagement teams with responsibility for the creation and pull-through of campaigns have the timely and actionable insights necessary to optimize customer engagement during campaign execution. The role will supports US and Global Portfolio.
Primary Tasks :
Work closely with internal stakeholder teams to provide them with deep analytical insights and actionable recommendations to impact next digital iteration (in-flight) decisions based on data and learning.
Responsible for one of our Company's Business Units: Oncology, Vaccines, Chronic Care or Hospital Specialty.
Proactively align measurement metrics and analytics to campaign objectives during in-flight and post campaign. Define, build, analyze, monitor and share key results and Key Performance Indicators (KPIs) that inform marketing and customer strategy in a timely manner.
Align analytics recommendations to address and solve key challenges as expressed by stakeholders.
Communicate data gaps and quality to Digital Marketing Data Scientists to improve performance to maximize results.
Take measurement plan to web analytics team to create tagging and reporting that will support the campaign.
Support analytics through testing plans and capabilities using digital A/B testing at the campaign level and provide insights quickly. Also, provide support with customer research and competitive analysis.
Be comfortable presenting to key partners and sharing key learnings, using data storytelling techniques.
Able to translate measurement plan in concise and clear way so the analytics team understands what to deliver.
Bachelor's degree in Business, Marketing, Statistics or Finance is required, MBA preferred.
Knowledge and Skills:
Data driven mindset with 5 plus years of working knowledge doing quantitative analysis at the digital campaign and customer level.
Digital Marketing Test Design is critical.
Good understanding of web, media and content tagging and the impact of tagging can have on data quality.
Strong strategic thinking skills.
Strong communication and presentational skills.
Ability to manage multiple clients with various analytic needs.
Knowledge with segmenting and personalization of marketing campaigns.
Proficient in manipulating and analyzing complex data set for both planned and ad hoc analysis.
Strong understanding of digital metrics especially in digital media channels.
Must be comfortable working in ambiguous environment.
Working in agile.
Knowledge of visualization tools to help drive data adoption and knowledge across the organization.
Positive attitude, professional, courteous demeanor, strong work ethic and ability to collaborate in a constructive manner with others in a dynamic working environment.
Always curious and asking questions that would improve customer experience and engagement.
Our Human Health Division maintains a “patient first, profits later” ideology. The organization is comprised of sales, marketing, market access, digital analytics and commercial professionals who are passionate about their role in bringing our medicines to our customers worldwide.
Who we are …
We are known as Merck & Co., Inc., Rahway, New Jersey, USA in the United States and Canada and MSD everywhere else. For more than a century, we have been inventing for life, bringing forward medicines and vaccines for many of the world's most challenging diseases. Today, our company continues to be at the forefront of research to deliver innovative health solutions and advance the prevention and treatment of diseases that threaten people and animals around the world.
What we look for …
Imagine getting up in the morning for a job as important as helping to save and improve lives around the world. Here, you have that opportunity. You can put your empathy, creativity, digital mastery, or scientific genius to work in collaboration with a diverse group of colleagues who pursue and bring hope to countless people who are battling some of the most challenging diseases of our time. Our team is constantly evolving, so if you are among the intellectually curious, join us—and start making your impact today.
NOTICE FOR INTERNAL APPLICANTS
In accordance with Managers' Policy - Job Posting and Employee Placement, all employees subject to this policy are required to have a minimum of twelve (12) months of service in current position prior to applying for open positions.
If you have been offered a separation benefits package, but have not yet reached your separation date and are offered a position within the salary and geographical parameters as set forth in the Summary Plan Description (SPD) of your separation package, then you are no longer eligible for your separation benefits package. To discuss in more detail, please contact your HRBP or Talent Acquisition Advisor.
Employees working in roles that the Company determines require routine collaboration with external stakeholders, such as customer-facing commercial, or research-based roles, will be expected to comply not only with Company policy but also with policies established by such external stakeholders (for example, a requirement to be vaccinated against COVID-19 in order to access a facility or meet with stakeholders). Please understand that, as permitted by applicable law, if you have not been vaccinated against COVID-19 and an essential function of your job is to call on external stakeholders who require vaccination to enter their premises or engage in face-to-face meetings, then your employment may pose an undue burden to business operations, in which case you may not be offered employment, or your employment could be terminated. Please also note that, where permitted by applicable law, the Company reserves the right to require COVID-19 vaccinations for positions, such as in Global Employee Health, where the Company determines in its discretion that the nature of the role presents an increased risk of disease transmission.
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Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.
Flexible Work Arrangements:Hybrid
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