Job was saved successfully.
Job was removed from Saved Jobs.

Job Details

UnitedHealth Group

Marketing Technology Senior Database Analyst - Advisory Board Research - Washington, D.C. or Telecommute (106495796)


Business Analyst



Washington, Washington DC, United States

Combine two of the fastest-growing fields on the planet with a culture of performance, collaboration and opportunity and this is what you get. Leading edge technology in an industry that is improving the lives of millions. Here, innovation is not about another gadget; it is about making health care data available wherever and whenever people need it, safely and reliably. There is no room for error. If you are looking for a better place to use your passion and your desire to drive change, this is the place to be. It's an opportunity to do your life's best work.(sm)

This role is for Optum/United Health Groups’ Research arm, Advisory Board.

More about Advisory Board - The Advisory Board is a best practice research firm that was acquired by Optum in 2017. For 35+ years, Advisory Board research has been the health care industry’s guiding light, bringing our provider and service provider members closer to best practice performance.

In this newly created position, the Marketing Technology Senior Database Analyst will be responsible for supporting reporting and analysis needs of the marketing department. This includes working with source systems (Salesforce, Eloqua, Marketo, Adobe Analytics, Google Analytics), instantiating data to the marketing reporting data warehouse, building visualizations and reports and working with stakeholders. This role will need to develop a deep understanding of the Advisory Board business and develop strong relationships with key business stakeholders across both Optum and Advisory Board to support the marketing department’s optimization efforts.

You’ll enjoy the flexibility to telecommute* from anywhere within the U.S. as you take on some tough challenges.

Primary Responsibilities:

  • Maintain and Continually Optimize Eloqua and Marketo
    • Create disciplined approach to technology management, use and improvement. Act as a senior technical consultant to help users develop and execute campaigns effectively. Integrate multiple systems to ensure comprehensive member and prospect database. Coordinate with legal and compliance partners to share best practices with users. Streamline, audit and productionalize shared assets (e.g. filters, lists, segments, content) to expedite and improve campaign builds
  • Translate Business Priorities into Marketing Technology Design Strategy and Execute Accordingly
    • Develop deep understanding of Advisory Board systems to identify opportunities for integration and transparency via marketing technology and analytics. Identify critical priorities – both near- and long-term, and craft and execute corresponding project plans around technical integration and downstream reporting. Infuse business priorities into day-to-day work prioritization to most critical strategic business needs are always prioritized
  • Maintain System Performance, Streamline Work and Ensure Interoperability
    • Address and help resolve issues and problems quickly. Develop network available to assist in issue remediation and proactive issue avoidance, including Oracle customer support team, internal Optum technical resources and other technical partners across Advisory Board. Seek feedback from key internal and external stakeholders. Monitor performance against internal and/or external Service Level Agreements. Conduct regular meetings with relevant internal stakeholders to review and discuss updates and outstanding issues. Work will include implementation of technical fixes, changes, upgrades to multiple systems
  • Cross Division Collaboration - within both Advisory Board and Optum, as well as with external Partners
    • Develop and manage relationships with critical internal Advisory Board and Optum stakeholders including Marketing, Product Management, Content Strategy, Commercial and Content teams - to incorporate their knowledge and needs into system design and work prioritization. Develop robust and accountable relationships with critical external partners

Common Language of Leadership Behaviors to prioritize in the MarTech role:

  • Being Accountable: Demonstrate energy for what needs to be done and for overcoming challenges; Acts on priorities; Sticks to Tasks; Confirms specifics of, and the timetable for, deliverables; Keeps others informed of progress; Avoids distractions and maintains focus
  • Serving Customers: Know who all of the customers are; Build contacts and relationships to determine what customers are expecting; Deliver on time at a standard that builds customer promoters; Solicit feedback on the quality of the delivery; Try to add value by delivering more than the customers expect
  • Delivering Results: Show commitment to high quality results through use of time, resources and work effort; Actively align and confirm with others the key tasks essential to deliver and surpass customer expectations; Collaborate with others and work across departmental boundaries to ensure high quality results; Monitors and measures progress on getting to high quality results; Push self and others to be thorough and action oriented in pursuing high quality results
  • Technical and Functional Skills: Know your industry; Know your technical platform; Know your key functions; Develop new knowledge/skills as needed; Be a lifelong learner
  • Critical Thinking: Collects essential and relevant information; Assess value and connectedness, synthesize information; Apply multiple analytical tools; Generate conclusions and probable best solutions; Run Scenarios
  • Growth Mindset: Be open-always; Learn broadly; Be energized by the new, different and unique; Push self into never been done before situations; Be energized to break through barriers; Debrief the good, the bad and the ugly for learning

You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications:

  • Bachelor’s Degree or equivalent work experience
  • 2+ years of relevant sales and/or marketing experience
  • 2+ years of hands-on experience with reporting and visualization platforms, such as Domo, Tableau, Adobe Analytics or Google Data Studio
  • Experience successfully leading complex technical projects and influencing in a highly matrixed environment

Preferred Qualifications:

  • Eloqua and/or Marketo experience
  • Proven experience establishing and maintaining relationships with a diverse array of stakeholders
  • Ability to work well across the enterprise, fostering key relationships within Optum and UnitedHealth Group
  • Ability to facilitate discussion around technical trade-offs and decisions across both business and IT users
  • Unflagging attention to detail and commitment to managing deadlines
  • Full COVID-19 vaccination is an essential job function of this role. Candidates located in states that mandate COVID-19 booster doses must also comply with those state requirements. UnitedHealth Group will adhere to all federal, state and local regulations as well as all client requirements and will obtain necessary proof of vaccination, and boosters when applicable, prior to employment to ensure compliance. Candidates must be able to perform all essential job functions with or without reasonable accommodation

To protect the health and safety of our workforce, patients and communities we serve, UnitedHealth Group and its affiliate companies require all employees to disclose COVID-19 vaccination status prior to beginning employment. In addition, some roles and locations require full COVID-19 vaccination, including boosters, as an essential job function. UnitedHealth Group adheres to all federal, state and local COVID-19 vaccination regulations as well as all client COVID-19 vaccination requirements and will obtain the necessary information from candidates prior to employment to ensure compliance. Candidates must be able to perform all essential job functions with or without reasonable accommodation. Failure to meet the vaccination requirement may result in rescission of an employment offer or termination of employment.

Careers with Optum. Here's the idea. We built an entire organization around one giant objective; make health care work better for everyone. So when it comes to how we use the world's large accumulation of health-related information, or guide health and lifestyle choices or manage pharmacy benefits for millions, our first goal is to leap beyond the status quo and uncover new ways to serve. Optum, part of the UnitedHealth Group family of businesses, brings together some of the greatest minds and most advanced ideas on where health care has to go in order to reach its fullest potential. For you, that means working on high performance teams against sophisticated challenges that matter. Optum, incredible ideas in one incredible company and a singular opportunity to do your life's best work.(sm)

Colorado, Connecticut or Nevada Residents Only: The salary range for Colorado residents is $66,100 to $118,300. The salary range for Connecticut / Nevada residents is $72,800 to $129,900. Pay is based on several factors including but not limited to education, work experience, certifications, etc. In addition to your salary, UnitedHealth Group offers benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with UnitedHealth Group, you’ll find a far-reaching choice of benefits and incentives.

*All Telecommuters will be required to adhere to UnitedHealth Group’s Telecommuter Policy.

Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.