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"Analytics and Insights Analyst, Global Events" (21000ER7)


Business Analyst



Beavercreek, Ohio, United States

"As a member of the marketing organization, research and analyze the markets and competition to identify business opportunities for Oracle, the world*s largest enterprise software company. As a key contributor to the worldwide marketing team, your research will help to drive delivery of Oracle's message to the marketplace, contributing to effectiveness and business results.As a team member research and analysis of current and future markets, products and services identifying business opportunities that support the achievement of short and long term business objectives, increased profit and market control. Disseminate key corporate information to the geography operations pertaining to new product development/launches; following set procedures and practices. Act as a liaison with marketing management to ensure that assigned marketing activities are in support of sales plans. Follow established policy and procedures to ensure consistency between global directions and single-geography implementation choices. Use own experience and marketing knowledge - and initiative within standard procedures/practices - to perform and complete assign tasks. Assist with the Implementation and monitoring of advertising campaigns on a geographical basis as needed. Maintain necessary contact with suppliers, agencies, customers, industry associations and government representatives to achieve marketing objectives.Duties and tasks are standard with some variation. Completes own role largely independently within defined policies and procedures. 2 years relevant experience. Software business management experience. Sales and Marketing experience in the IT industry. E-business Internet practical know-how. Professional credentials in Marketing, Academic credentials desirable. Past experience in Sales desirable.*This is a remote/office based position which may be performed anywhere in the United States except for within the state of Colorado.**Oracle is an Affirmative Action-Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veterans status, age, or any other characteristic protected by law.**Analytics and Insights Analyst, Global Events*The Global Events team is seeking a talented Analytics & Insights Analyst to join our team to lead and build our analytics & insights strategy and programs and to support strategic team initiatives and processes to drive collaboration, efficiency and trusted partnerships across key internal partners for scale, growth and impact.*About the Role*You will be responsible for designing and building, from the ground up, the Global Events data gathering, analytics, reporting and insights generation strategy. The scope includes the full event lifecycle across paid, owned, earned and shared channels, including demand generation data, audience profiling, registration and attendee data, alignment with target accounts, attendee feedback, and post-event data.You will build and leverage trusted partnerships with other Oracle teams. Working alongside Oracle MarTech, Business Intelligence, and other teams. You will collaborate with internal partners to craft and deliver self-service and automated reporting about events and team critical metrics. You will also identify, define and deliver key insights from our audience acquisition activities that will be used to guide and optimize our future event portfolio programs and investments.You will be part of a passionate, highly collaborative team and have the chance to create immediate impact, improve your skills and grow your career at the worlds information innovation company.*About You*The ideal candidate is a collaborative teammate, problem-solver, and idea-generator with a good understanding of Business Intelligence tools, analytics platforms, demand generation data sources, AdTech and other marketing data sources as well as performance reporting needs.You have a passion for data-driven analysis, can see both the forest and the trees and are capable of leading a global, cross-functional virtual team while being an active hands-on contributor. You are good at taking numerous data sources and building effective, succinct dashboards for partners that show metrics for event-generated awareness, leads, pipeline and strategic insights.You have strong project management skills and thrive in a deadline-oriented environment.*Responsibilities*Build the Global Events Analytics & Insights function a new team function in less than 90 days. Your efforts deliver sophisticated insights to help event leads achieve their objectives; mentor Global Events team at large on analytics and process rigor.Define a roadmap for integrated events analytics and insights, delivering on end-to-end event return on investment visibility. Lead event data and analytics strategic direction and innovations. Establish a holistic global measurement framework; ensure target-setting into planning process. Build a comprehensive, integrated data model, taxonomy and attributionLead the design, delivery and review cadence of integrated dashboards of forecast vs performance vs business goals for multiple levels: executive leadership, global event leads, marketing teams full-funnel campaign analysis, channel and paid media optimization and ad-hoc analysisFocus on data process improvement, standardization and governance. Develop digital expertise areas and deliver education and training to partners. Analyze metrics of success for an audience acquisition channel or category, working with teammates to develop and test the efficacy and usefulness of various tacticsAct as the strategic analytical partner for Global Events, participating as our lead in strategic and tactical planning for overall Corporate Marketing analytics & insights efforts.Participate in and support with meaningful insights the annual planning process and Quarterly Business Reviews (QBRs).*Skills & Qualifications** 3 years experience in marketing, advertising, B2B and/or Tech. with 5 years experience in a data and analytics role* Experience in position of team or virtual team leadership* Excellent verbal and written communication skills; executive communication will be required* Proven use of modeling and statistical concepts applied to tackle business problems* Possess core analytical proficiencies: problem formulation and analysis, data QA and results, summarizing findings and providing meaningful insights* Experience integrating, cleansing, modeling and reporting on multiple data sources* Knowledge of databases, relational database concepts, SQL* Experience in digital marketing, knowledge of demand generation tactics, audiences and the systems and platforms that generate digital media data* You have built reporting in BI tools and have experience in Adobe Analytics, Eloqua and publisher data; Oracle Infinity experience a bonus* Experience in scripting, coding, scrum and agile methodologies a bonus* Bias for action. You see the big picture and understand the complexity inside Oracle. You are willing work in an agile environment* You believe in quality over quantity, and ground your recommendations in insights, research, and experimentation* You possess a "test and learn" approachLife at OracleWe will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.Oracle is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability and protected veterans status or any other characteristic protected by law.At Oracle, we dont just value differenceswe celebrate them! Were committed to creating a workplace where all kinds of people work together. We believe innovation starts with diversity and inclusion.**Job:** **Marketing***Organization:** **Oracle***Title:** *Analytics and Insights Analyst, Global Events***Location:** *United States***Requisition ID:** *21000ER7*"