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Job Details


Sr Campaign Manager


Development Manager


Research Triangle Park, North Carolina, United States

Apptio, an IBM company, is the leading technology spend and value management software provider. Its AI-powered data insights empower leaders to make smarter financial and operational decisions. A pioneer and category leader in Technology Business Management (TBM) and FinOps, Apptio works with thousands of customers, partners, and community members worldwide. Visit

This is a campaign role within the Apptio Marketing team of IBM and can be located in Bellevue Washington, Austin Texas or Morrisville North Carolina.

Your Role and Responsibilities

As a Sr. Campaign Marketing Manager for Apptio, an IBM Company, your primary objective is to develop and execute on a campaign strategy that supports business objectives. You will build a deep understanding of the buyer journey and work closely with cross-functional teams to develop campaign messaging, manage campaign execution and measure campaign performance. As a senior leader on the team you will also help shape and scale our global campaigns sharing best practices across the greater Marketing org.

You’re both a data-driven and creative thinker who cares about creating engaging experiences for our audience. You’re a natural connector and have a knack for being highly organized, while navigating a fast-paced environment. You thrive in a team that deeply values collaboration, feedback and learning.


  • Develop a deep understanding of the buyer persona and pain points
  • Work with the Corporate Communications and Product Marketing teams to develop engaging campaign messaging
  • Understand business and campaign goals and work with cross-functional teams to create a plan to achieve those
  • Heavily contributes to quarterly campaign planning and reporting
  • Heavily contributes to annual marketing strategy with an eye on the vision and MBOs


  • Work with Content & Product Marketing teams to define the buyer journey, identify content gaps and develop the content roadmap
  • Develops quarterly campaign plan
  • Work with cross functional teams to execute campaign tactics
  • Lead programs and initiatives that involve participation from multiple campaigns
  • Shares best practices with campaign marketing counterparts and the greater Marketing org
  • Consistently looks for opportunities to improve campaign processes or cross functional collaboration
  • Offers new ideas for scaling campaigns to meet business growth goals while meeting efficiency goals

Reporting and Optimization:

  • Establish goals and KPIs to measure program impact and utilize data to drive insights for quarterly plans.
  • Build repeatable tactic toolkits for optimal performance
  • Strong analytical skills to test, track and report out results and present them confidently
  • Offers suggestions for new ways to inspect result and measure performance of campaigns
  • Directly contributes to Quarterly Business Reviews with insights and suggestions for improvement

Required Technical and Professional Expertise
  • 5+ years SaaS B2B Marketing experience
  • 2+ years Campaign management experience
  • Strong influencing ability and executive presence
  • Excellent communications and organizational skills
  • Proven ability to work and thrive in a fast-paced environment
  • Comfortable managing multiple demands and meeting tight deadlines
  • Experience working at a growing company

Preferred Technical and Professional Expertise
  • Experience in Cloud technology

About Business Unit
Software infuses core business operations with intelligence—from machine learning to generative AI—to help make organizations more responsive, productive, and resilient. Software helps clients put AI into action now to create real value with trust, speed, and confidence across digital labor, IT automation, application modernization, security, and sustainability. Critical to this is the ability to make use of all data, because AI is only as good as the data that fuels it. In most organizations data is spread across multiple clouds, on premises, in private datacenters, and at the edge. ’s AI and data platform scales and accelerates the impact of AI with trusted data, and provides leading capabilities to train, tune and deploy AI across business. ’s hybrid platform is one of the most comprehensive and consistent approach to development, security, and operations across hybrid environments—a flexible foundation for leveraging data, wherever it resides, to extend AI deep into a business.

Your Life @ IBM
In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

About IBM
IBM’s greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business. At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

Apptio, an IBM company, is the leading technology spend and value management software provider. Its AI-powered data insights empower leaders to make smarter financial and operational decisions. A pioneer and category leader in Technology Business Management (TBM) and FinOps, Apptio works with thousands of customers, partners, and community members worldwide. Visit

Location Statement
IBM offers a competitive and comprehensive benefits program. Eligible employees may have access to:

- Healthcare benefits including medical & prescription drug coverage, dental, vision, and mental health & well being
- Financial programs such as 401(k), the IBM Employee Stock Purchase Plan, financial counseling, life insurance, short & long- term disability coverage, and opportunities for performance based salary incentive programs
- Generous paid time off including 12 holidays, minimum 56 hours sick time, 120 hours vacation, 12 weeks parental bonding leave in accordance with IBM Policy, and other Paid Care Leave programs. IBM also offers paid family leave benefits to eligible employees where required by applicable law
- Training and educational resources on our personalized, AI-driven learning platform where IBMers can grow skills and obtain industry-recognized certifications to achieve their career goals
- Diverse and inclusive employee resource groups, giving & volunteer opportunities, and discounts on retail products, services & experiences

The compensation range and benefits for this position are based on a full-time schedule for a full calendar year. The salary will vary depending on your job-related skills, experience and location. Pay increment and frequency of pay will be in accordance with employment classification and applicable laws. For part time roles, your compensation and benefits will be adjusted to reflect your hours. Benefits may be pro-rated for those who start working during the calendar year.

We consider qualified applicants with criminal histories, consistent with applicable law.

IBM will not be providing visa sponsorship for this position now or in the future. Therefore, in order to be considered for this position, you must have the ability to work without a need for current or future visa sponsorship.

Being You @ IBM
IBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.