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Marketing Campaigns Manager - Food and Beverage - Remote (210009NN)


Development Manager



Itasca, Illinois, United States

"Development of communication programs to promote Oracle's products & services.Integrate advertising into the marketing campaigns, exercising judgment and business acumen in selecting methods and techniques for best practice / creative solution. As a recognized authority and leading contributor maintain regular interface between the division and Corporate. Plan and manage pan-geography corporate and local campaign media plans. Plan, manage and implement corporate and local campaign advertising creative. Manage tier 2 local advertising and arrange sign off with Corporate. Integrate all advertising across the communications mix. Maintain and communicate brand advertising guidelines. Oversee partner advertising. Develop and manage brand communications audit. Measure advertising effectiveness.Leading contributor individually and as a team member, providing direction and mentoring to others. Work is non-routine and very complex, involving the application of advanced technical/business skills in area of specialization. 8 years relevant work experience. A proven track record in advertising across line-of-business and/or geography as an account manager, with experience of creative production and media buying.*This is a remote/office based position which may be performed anywhere in the United States except for within the state of Colorado.**Oracle is an Affirmative Action-Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veterans status, age, or any other characteristic protected by law.*You have a passion for creating and building campaigns that generate a sales pipeline. You are a creative problem solver, storyteller, and enjoy writing as much as you do, using Martech to execute your campaigns. You know how to improve conversion rates, generate pipeline, and proven return on investment.Sound familiar? Heres your chance to be part of a tight-knit distributed team with Global reach at one of the worlds leading tech companies.*The Role*The Oracle Food and Beverage marketing team is looking for a forward-thinking, hands-on Campaigns Manager to build and deliver integrated, digital-first demand generation campaigns and account-based marketing programs for our global Sports and Entertainment business.In collaboration with the Global Campaigns Director, the Campaign Manager defines and builds campaigns in alignment with go-to-market strategies and product release schedules, identifies appropriate marketing channels, crafts content to support campaign activation, and reports on campaign efficacy with a specific focus on MQL targets, MQL to SQL conversion, pipeline creation and influence.*Key Responsibilities:** Campaign Design, Creation and Execution: Design, build and execute campaigns aligned to GTM strategies, with a focus on new logo acquisition, pipeline creation and influence.* Content and Messaging: Build content supporting lead gen channels including but not limited to: account-based marketing, digital advertising, nurtures, webcasts, call-down campaigns and events. Publish a minimum two customer case studies per quarter, per assigned focus area (e.g., region, vertical), and two blogs per month. Handle translations / localization as needed.* Campaign Impact and Reporting: Track lead creation against forecast, ensure target attainment for lead gen, pipeline creation and influence, and customer stories.* Budget Management: Handles assigned activities against the allocated budget. Maintains integrity of budget tracking tools and systems.*Desired Qualifications** 7 years in digital demand generation* 5 years in SaaS software marketing* Experience in creation, planning, and execution of coordinated marketing programs* Extensive experience writing for demand gen: advertising, landing pages, email marketing, website, blog, social, and telesales enablement* Experience in sports and entertainment highly desired* Ability to rapidly learn, internalize and localize product/campaign information* Strong organizational, communication skills; comfortable dealing with senior management* Expertise in delivering projects across various, regionally distributed teams* Experience working with outside creative agencies* Comfortable working in a shared services workflow environment* Proficient in standard MS tools: Word, Outlook, PowerPoint and MS Excel for data analysis (e.g., pivot tables, basic formulas)* Basic HTML / Web editing tools a plus*Travel Component:*Minimal. Approx. 15% travel within the United States and Europe may be required.*Position Location:*This is a remote role based in North America and requires close coordination with the virtual team.Highly prefer candidates based on the east coast. Major metros including Miami, FL or Austin, TX desirable.*Be part of the innovation:*As part of Oracles employment process candidates will need to complete a pre-employment screening process, prior to an offer being made. This will involve identity and employment verification, salary verification, professional references, education verification and professional qualifications and memberships (if applicable).Oracle supports workforce diversity and is an equal opportunity employer.#LI-CG2**Job:** **Marketing***Organization:** **Oracle***Title:** *Marketing Campaigns Manager - Food and Beverage - Remote***Location:** *United States***Requisition ID:** *210009NN*"