Director of HCP Marketing - US Deucravacitinib - Dermatology

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US SOTYKTU - Dermatology, Director of HCP Marketing

A strong marketer and leader with a proven track record of strategic thinking and customer focus to lead Healthcare Professional (HCP) Marketing for SOTYKTU in psoriasis (PsO). SOTYKTU is a flagship brand for BMS and has the potential to be a blockbuster within the category, as a first-in-class, selective TYK2 inhibitor and is a leading asset for BMS’ Immunology and Fibrosis portfolio.

The Dermatology Director of HCP Marketing will drive in-line marketing and promotional strategy for healthcare practitioners, lead key commercial projects from strategy through execution and collaborate with cross-functional leaders across Sales, Training, Medical, Value & Access, Business Insights & Analytics, Digital Hub and Customer Engagement Center to ensure robust strategic planning and strong execution to drive continued success of the SOTYKTU launch. This individual will have a team of direct reports to develop and provide guidance and will play an integral role in the identification and hiring of key talent across the US marketing team. We are looking for a dynamic, performance-driven leader who cultivates a team-based, collaborative, customer/externally focused environment which promotes candor, innovation and appropriate risk taking.

Key Responsibilities:

• Building and delivering the SOTYKTU HCP marketing plan in Psoriasis that sustains the launch success and drives continued growth in a hyper-competitive category

• Provide commercial input on cross-matrix activities, ensuring consistent, on-strategy execution to launch priorities within each function. This individual will guide key matrix teams across Digital Hub, Customer Engagement Center, Access & Reimbursement, Medical and Sales/Sales Training

• Build BMS Dermatology leadership through the development of customer-focused, differentiated commercial activities which clearly conveys the brand’s value

• Foster strong collaborative working relationships with external and internal customers

• Collaborate with Market Research to identify and leverage deep, actionable customer insights

• Partner with Customer Engagement Center to optimize Marketing Mix & Channel Selection

• Effectively analyze customer insights, brand performance, market trends, & competitive response to inform strategic plans and brand execution to addresse key challenges and capitalize on prioritized business opportunities

• Develop and grow direct reports and model the BMS Talent Philosophy

• Effectively partner with HCP AOR and provide clear expectations, guidance and feedback to agency, ensuring rigor in marketing excellence to ensure strong agency support, collaboration and exceptional execution of key tactics and deliverables

Qualifications and Experience:

• BS/BA degree required. MBA preferred

• Minimum of 6-8 years of pharmaceutical experience with a minimum of 4 years of marketing experience

• Launch experience from a previous HCP marketing role(s) is preferred

• Understanding of the dermatology marketplace is recommended but not required; Relevant Immunology experience is a plus

• Proven track record of leading and being the champion of commercial strategy

• Demonstrated ability to plan, implement and connect interrelated activities across the matrix to deliver impactful results. The ability to identify commercial gaps and engage necessary stakeholders to assess strategic value will be critical for the successful candidate to demonstrate.

• Ability to develop and manage strong customer relationships

• Highly skilled in translating insights into sound marketing actions and business recommendations

• Strong ability to effectively drive performance within a matrix organization with exceptional organizational, interpersonal communication skills and executive collaboration required

• Competencies include Strategic Brand Planning, Access and Reimbursement, Influencing and Negotiating skills, Market Analytics, Market, Customer and Competitive Insights, Brand and Positioning Management and Decision-Making Skills

If you come across a role that intrigues you but doesn’t perfectly line up with your resume, we encourage you to apply anyway. You could be one step away from work that will transform your life and career.

Uniquely Interesting Work, Life-changing Careers
With a single vision as inspiring as “Transforming patients’ lives through science™ ”, every BMS employee plays an integral role in work that goes far beyond ordinary. Each of us is empowered to apply our individual talents and unique perspectives in an inclusive culture, promoting diversity in clinical trials, while our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues.

On-site Protocol
Physical presence at the BMS worksite or physical presence in the field is a necessary job function of this role, which the Company deems critical to collaboration, innovation, productivity, employee well-being and engagement, and it enhances the Company culture.

COVID-19 Information
To protect the safety of our workforce, customers, patients and communities, the policy of the Company requires all employees and workers in the U.S. and Puerto Rico to be fully vaccinated against COVID-19, unless they have received an exception based on an approved request for a medical or religious reasonable accommodation. Therefore, all BMS applicants seeking a role located in the U.S. and Puerto Rico must confirm that they have already received or are willing to receive the full COVID-19 vaccination by their start date as a qualification of the role and condition of employment. This requirement is subject to state and local law restrictions and may not be applicable to employees working in certain jurisdictions such as Montana. This requirement is also subject to discussions with collective bargaining representatives in the U.S.

BMS is dedicated to ensuring that people with disabilities can perform complex functions through a transparent recruitment process, reasonable workplace adjustments and ongoing support in their roles. Applicants can request an accommodation prior to accepting a job offer. If you require reasonable accommodation in completing this application, or in any part of the recruitment process, direct your inquiries to adastaffingsupport@bms.com. Visit careers.bms.com/eeo-accessibility to access our complete Equal Employment Opportunity statement.

BMS will consider for employment qualified applicants with arrest and conviction records, pursuant to applicable laws in your area.

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