Director, Marketing Technology

Director, Marketing Technology - ( 2102787 )

Description

We are the world’s learning company with more than 24,000 employees operating in 70 countries. We combine world-class educational content and assessment,powered by services and technology, to enable more effective teaching and personalized learning at scale. We believe that wherever learning flourishes so do people.

Position Purpose:

At Pearson, we’re committed to a world that’s always learning and to our talented team who makes it all possible. From bringing lectures vividly to life to turning textbooks into laptop lessons, we are always re-examining the way people learn best, whether it’s one child in our own backyard or an education community across the globe.

We value diversity, equity and inclusion. We value the power of an inclusive culture and a strong sense of belonging. We seek to infuse diversity and inclusion in everything we do while promoting a culture where differences are embraced as strengths; opportunities are equal and accessible; consideration and respect are the norm; and all team members are supported in reaching their full potential.

Through our talent, we believe that diversity and inclusion make us a more innovative and vibrant place to work. People are at the center, and we are committed to a sustainable environment and workplace where talent can learn, grow, and thrive.

To learn more about Pearson’s commitment to a diverse and inclusive workforce please click here The Power of Difference at https://www.pearson.com/careers/diversity-and-inclusion.html

Pearson’s Direct To Consumer (DTC) team is looking for a Director of Marketing Technology that will be responsible for supporting both the implementation and ongoing marketing technology of a new DTC application launching in late summer 2021. This business-side role, that partners tightly with our technology team for delivery, will also be responsible for defining the overarching direction and strategy for all Pearson marketing technology from a business point of view.

This leadership role will conceptualize, create and deploy MarTech used across the full community of Pearson marketers in all businesses and geographies – with a particular focus on the new DTC division.

The right individual will be technically oriented (but not technical) - collaboration, partnership and active stakeholder management is foundational to success in this role. Thriving in an evolving environment, working to drive innovation, and continuous improvement for efficiency and sustainable growth is key.

Key Responsibilities:

Define our MarTech capabilities and needs for the DTC product launch

Create best practices through leveraging the approach for the DTC launch to scale across the company

Define the breadth/scope of MarTech given the large multitude of tools and technology across Pearson

Align stakeholders in technology, product development, global and business unit marketing around a common definition

Identify and present best-in-class ad/marketing technology stack recommendations-including recommendation on how that fits with our ecommerce and digital stack based on SAP Hybris and Adobe, sales stack based on Salesforce and Oracle based ERP

Maintain one unified backlog for MarTech. Drive prioritization of requirements and in partnership with IT ensure development resources are focused on the highest value items on the product roadmap

Work with internal engineering teams to ensure adherence to product release schedules and the overall roadmap

Partner with technology to oversee the coordination of Request For Proposal (RFP) for the selection of external vendors, coordinate and define Statements of Work (SOW), negotiate contracts and ensures selected vendors are on boarded and are consistently driving outcomes

Over time reduce reliance on vendors and build team by attracting and hiring talent

Qualifications

Must Have Attributes :

Strong product management experience, including MarTech product management experience in an agile setting

Application Product launch experience at scale

Proven success working in a complex and matrixed organization with ability to lead and influence across divisions and functions

You understand the difference between project management and truly owning solution delivery

You understand the complexity of business on a global scale. Embrace cultural and individual differences with empathy. Work with the nuances of specific local cultures to make informed decisions

Growing teams and hiring talent that are highly effective both in terms of impact and team culture

Provide input to annual budget exercises, and manage organizational spending to set budgets

Desirable Attributes:

Significant digital experience, including familiarity with the following:

Data Management Platforms (DMP) – including Google BigQuery

Customer Data Platforms (CDP)

Salesforce Marketing Cloud – Exact Target, Pardot, Tableau

Google Marketing Platform – tag management through to web analytics and campaign execution with A/B testing

Adobe Experience Cloud – AEM content management system

SAP Hybris – for ecommerce

Personal Qualities:

A self-starter with appetite for growth in a fast paced and quickly evolving environment

Communication - You have developed interpersonal skills and use these to influence outcomes with persuasiveness and candour. You appreciate the diversity of stakeholder interactions and adapt your style and approach accordingly

Interpersonal and relationship-building skills – You will bring with you a network of relationships, and a track record of excellent internal stakeholder management at all levels, seen as a trusted advisor to team leadership

Global Perspective and Learning Agility – You take a systematic, structured view of situations, while staying focused on the big picture. You have significant experience operating in a global environment and are able to demonstrate cultural agility

Deliver Results – You have a track record of achievement, accountability and translating complex strategies into actionable plans

Time Management - Excellent organizational skills, coupled with the proven ability to set priorities, manage deadlines, and make data-driven decisions

Judgement and problem-solving skills – You demonstrate sound judgement in assessing business risks and make decisions that balance a variety of factors whilst always maintaining the integrity of the core values and business strategy

OTHER RELEVANT INFORMATION

This position description is indicative of the range of job requirements.

The job comprises other duties as required.

It is the responsibility of all employees to ensure they behave in a way that is consistent with the company’s Code of Conduct and its policies and procedures.

Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, veterans, and people with disabilities are encouraged to apply.

Primary Location : US-North Carolina

Other Locations : US-California, US-New York

Job : Marketing

Organization : Global Corporate Affairs & Marketing

Employee Status : Regular Employee

Job Type : Standard

Job Level : Director

Shift : Day Job

Travel : No

Job Posting : Apr 15, 2021

Job Unposting : Ongoing

Schedule: : Full-time Regular

Req ID: 2102787