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Marketing Comm / PR Specialist 4 (2100018J)


Integration Specialist



Troy, Michigan, United States

"Development of communication programs to promote Oracle's products & services.Integrate advertising into the marketing campaigns, exercising judgment and business acumen in selecting methods and techniques for best practice / creative solution. As a recognized authority and leading contributor maintain regular interface between the division and Corporate. Plan and manage pan-geography corporate and local campaign media plans. Plan, manage and implement corporate and local campaign advertising creative. Manage tier 2 local advertising and arrange sign off with Corporate. Integrate all advertising across the communications mix. Maintain and communicate brand advertising guidelines. Oversee partner advertising. Develop and manage brand communications audit. Measure advertising effectiveness.Leading contributor individually and as a team member, providing direction and mentoring to others. Work is non-routine and very complex, involving the application of advanced technical/business skills in area of specialization. 8 years relevant work experience. A proven track record in advertising across line-of-business and/or geography as an account manager, with experience of creative production and media buying.*This is a remote/office based position which may be performed anywhere in the United States except for within the state of Colorado.**Oracle is an Affirmative Action-Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veterans status, age, or any other characteristic protected by law.**Senior Writer/Content Marketing Manager, Oracle Construction and Engineering GBU***The Oracle Construction and Engineering Marketing team is responsible driving brand/product awareness and demand generation across a host of modern marketing channels and tactics.*Position Description*Oracle Construction and Engineering is looking for a Senior Writer/Content Marketing Manager to tell compelling, customer-centric stories across multiple marketing channels. This position will be responsible for creating short-and long-form thought leadership and marketing content, including: trend/best practice articles, customer success stories/case studies, product news, headlines, advertisements, marketing emails, social posts, video scripts, and other assets. Were looking for a versatile and curious writer and editor skilled at finding useful story angles aligned to audience needs and interests; interviewing executives, product experts and other sources (internal and external); crafting analytical, accessible content; and cleverly repurposing content assets across channels.Our ideal candidate will have 10 years of experience in journalism and/or content marketing.*Responsibilities:** Develop engaging marketing content/assets to drive traffic, engagement, and demand generation with customers and their needs at the heart of our storytelling* Write/edit short- and long-form content while managing multiple concurrent projects on tight deadlines* Interview customers and develop rich, benefits-focused customer content assets, in partnership with our Product Marketing/Strategy and Sales organizations. Coordinate with Oracle corporate teams to repurpose customer stories for various platforms and reference programs.* Help execute special customer marketing programs, including awards and account-based marketing campaigns* Work with marketing managers and agencies globally to plan and execute campaign content assets aligned to buyer-journey stages and regional product positioning/needs* Conduct regular interviews with Oracle Construction and Engineering business and strategy leaders to develop content aligned to evolving strategic objectives* Support PR efforts through research, story development, and writing* Ensure our copy mix supports SEO, traffic, and demand/conversion goals, in partnership with our digital team* Work with executives and customers to sharpen presentations and storytelling at events* Coordinate with Oracle Construction and Engineering marketing teams globally on content management, including reviewing/updating assets and supporting localization of messaging* Create inspiring internal communications to highlight team successes and drive engagement*Our ideal candidate:** Tells great stories and knows how to find them* Exhibits boundless curiosity and creativity* Exercises sound editorial judgment* Loves the written word (and abhors jargon)* Transforms dense, technical language into clear, compelling prose under tight deadlines* Values teamwork and collaboration* Listens carefully and contributes thoughtfully* Endeavors to become the resident expert on all things Oracle Construction and Engineering*Preferred Qualifications** 10 years of experience, preferably journalism, content marketing, communications, or another field where great writing matters* BA/BS degree* Strong quantitative, analytical, or statistical skills* Knowledge of the construction industry and past experience at a tech company a plus* Published writing samples* Proficiency in Microsoft Office and working knowledge of content management and analytics platforms* PowerPoint expertise and visual/design experience a plus* Ability to interact with all levels of management as well as sales teams, customers, and outside vendors* Competence in managing multiple deliverables with overlapping deadlines across various time zones in a fast-paced environment**Job:** **Marketing***Organization:** **Oracle***Title:** *Marketing Comm / PR Specialist 4***Location:** *United States***Requisition ID:** *2100018J*"