Digital Marketing Specialist

"Responsible for digital marketing of products or services in support of Oracle's demand generation strategy using tools to optimize marketing strategies and enhance the customer experience with new technology platforms and innovations.Responsible for digital marketing activities to optimize the online user experience, increase marketing effectiveness. Executes online marketing programs such as search optimization (paid and natural search), affiliated marketing, social marketing, and viral marketing to create buzz and inbound demand responses. Drive traffic which ultimately generates sales pipeline. Translates ideas used in demand generation into promotional marketing campaigns and advertising personas. Ensures localized content is leveraged for all digital marketing channels including, web, social, paid advertising and outbound emails Conducts analysis for programs effectiveness and uses the findings for market site enhancements and to leverage optimization of all digital programs. Collects and analyzes digital/internet/website/mobile data and statistics which monitor and measure the performance of digital traffic and activities to support marketing and campaign optimization, lead generation for sales, product and engineering teams for continuous improvements to product and data driven decision making. Applies statistics-based market intelligence to business issues and formulates recommendations on optimizing the user experience and help drive business outcomes. Monitors and analyzes site performance and reviews tracking metrics to provide solutions to increase search engine ranking and creating marketing personas/audience profiles. Researches and evaluates new technology trends and identifies new optimization opportunities.Job duties are varied and complex utilizing independent judgment. May have project lead role. 5 years related experience. BA/BS degree or equivalent. Proficiency in web analytics applications, strong database skills and technical understanding of website architecture and mobile platforms.*This is a remote/office based position which may be performed anywhere in the United States except for within the state of Colorado.**Oracle is an Affirmative Action-Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veterans status, age, or any other characteristic protected by law.**DESCRIPTION*Oracle NetSuite is searching for an amazing SEO strategist to assist with the organic growth of our web properties as we scale efforts across the organization. Were looking for someone with an entrepreneurial and curious nature who is energized by implementing performance-driven SEO strategies, with a focus on project management within the technical side of the discipline. This is a great opportunity for someone to join an established organization and grow from experienced leaders in the space.*RESPONSIBILITIES** Help setup testing strategy and approach leveraging conversion rate optimization best practices* Execute on testing plan by partnering closely with marketing stakeholders to remove bottlenecks, ensure feasibility of tests, drive proper resourcing levels, and realize efficiency. Constantly iterates and deploys tests for continuous improvement of the customer experience and business results* Ensure that content produced fulfills the searcher intent from a UX perspective and includes SEO-specific features, like structured data for rich snippet inclusion* Manage the content production process using tools like JIRA, reporting on roadblocks and project status* Monitor website performance and health from a technical SEO perspective including errors, redirects, site speed, indexing and more, using tools like Google Search Console, DeepCrawl and Sitebulb* Conduct periodic site audits and crawls to identify areas for improvement* Support platform and website migrations, monitoring errors and redirects* Own project-based reporting on SEO initiatives* Manage relationships and work cross-functionally across SEO, web development, content and demand generations teams* Provide ad hoc keyword research and analyses to support demand generation campaign initiatives*QUALIFICATIONS** 2-4 years of SEO experience managing web and digital analytics, testing and optimization activities, either in-house or at an agency* B2B experience is preferred* BA/BS in Business, Marketing or equivalent experience is required* Technically capable but still creative* A savvy marketer* Have enthusiasm for using/learning new online tools* Great at helping brands grow online* Superior attention to detail, communication and organizational skills* Ability to manage time effectively and work autonomously towards deadlines* Familiarity with both On Page and Off Page SEO tactics* Working knowledge of HTML, CSS, Javascript, and other programming languages as they relate to SEO* Experience with project management software highly desired, JIRA preferred* Familiarity with various analytics and conversion rate optimization platforms including Adobe Analytics, Google Search Console, and other platforms* Research oriented content experience* Ability to thrive in a highly collaborative environment assisting in other SEO, content, and demand generation activities as needed* Intellectually curious and constantly seeking to understand and internalize various subject areas of a technical business model**Job:** **Marketing***Organization:** **Oracle***Title:** *Digital Marketing Specialist ***Location:** *CA,California-Los Angeles***Requisition ID:** *210000R9***Other Locations:** *US-MA,Mass-Burlington, US-TX,Texas-Austin, United States, US-NC,North Car-Durham*"