Adobe Web Analytics & Performance leader

Introduction
As a Data Scientist at IBM, you will help transform our clients’ data into tangible business value by analyzing information, communicating outcomes and collaborating on product development. Work with Best in Class open source and visual tools, along with the most flexible and scalable deployment options. Whether it’s investigating patient trends or weather patterns, you will work to solve real world problems for the industries transforming how we live.

Your Role and Responsibilities
We are seeking a dynamic and experienced Web Performance Leader to join our team. In this role, you will be responsible for driving optimal website performance through your expertise in analytics, testing, and optimization. The ideal candidate will have a strong background in Adobe Platforms, specifically Adobe Analytics and Adobe Target.Responsibilities:
1. Utilize advanced analytics tools, with a primary focus on Adobe Analytics, to gather insights into user behavior, site performance, and key metrics.
2. Lead A/B and multivariate testing initiatives to optimize website elements and enhance overall user experience.
3. Develop and implement data-driven strategies to improve website speed, responsiveness, and overall performance.
4. Collaborate with cross-functional teams to identify and prioritize opportunities for performance improvement based on data analysis.
5. Act as the subject matter expert on Adobe Target, overseeing the creation and execution of personalized experiences to enhance customer engagement and conversion rates.
6. Stay current with industry trends and emerging technologies related to web performance, recommending and implementing best practices.
7. Provide training and guidance to team members on analytics, testing, and optimization techniques, fostering a culture of continuous improvement.


Required Technical and Professional Expertise
1. Proven experience in web performance optimization, analytics, and testing.
2. In-depth knowledge of Adobe Platforms, particularly Adobe Analytics and Adobe Target.
3. Strong analytical skills with the ability to interpret complex data sets and derive actionable insights.
4. Demonstrated success in implementing and managing A/B and multivariate testing programs.
5. Solid understanding of website architecture, performance metrics, and best practices for speed and responsiveness.
6. Excellent communication and collaboration skills to work effectively with cross-functional teams.
7. Proactive problem-solving mindset and the ability to thrive in a fast-paced, dynamic environment.If you are passionate about leveraging analytics and testing to enhance web performance and have a proven track record on Adobe Platforms, we invite you to apply and contribute to our team's success.
8. Managed a global team.


Preferred Technical and Professional Expertise
Google Analytics and Advertising tracking platform experience.

IBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.

In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

IBM’s greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business. At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

IBM offers a competitive and comprehensive benefits program. Eligible employees may have access to: - Healthcare benefits including medical & prescription drug coverage, dental, vision, and mental health & well being - Financial programs such as 401(k), the IBM Employee Stock Purchase Plan, financial counseling, life insurance, short & long- term disability coverage, and opportunities for performance based salary incentive programs - Generous paid time off including 12 holidays, minimum 56 hours sick time, 120 hours vacation, 12 weeks parental bonding leave in accordance with IBM Policy, and other Paid Care Leave programs. IBM also offers paid family leave benefits to eligible employees where required by applicable law - Training and educational resources on our personalized, AI-driven learning platform where IBMers can grow skills and obtain industry-recognized certifications to achieve their career goals - Diverse and inclusive employee resource groups, giving & volunteer opportunities, and discounts on retail products, services & experiences The compensation range and benefits for this position are based on a full-time schedule for a full calendar year. The salary will vary depending on your job-related skills, experience and location. Pay increment and frequency of pay will be in accordance with employment classification and applicable laws. For part time roles, your compensation and benefits will be adjusted to reflect your hours. Benefits may be pro-rated for those who start working during the calendar year. This position was posted on the date cited in the key job details section and is anticipated to remain posted for 21 days from this date or less if not needed to fill the role. We consider qualified applicants with criminal histories, consistent with applicable law. IBM will not be providing visa sponsorship for this position now or in the future. Therefore, in order to be considered for this position, you must have the ability to work without a need for current or future visa sponsorship.

IBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.