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Shell B2C Marketing Implementer - Agriculture Sector in Johannesburg, South Africa


Job Title:

B2C Marketing Implementer - Agriculture Sector

No. of Positions:


Job Description:


Develop a unique Shell CVP to gain entry into the Agriculture sector. Successfully manage the Rimula and Grease portfolio and ensure full implementation of the country brand strategy in this sector, in alignment with regional and global strategy. Develop, monitor and share Market/competitors/ customer knowledge and define a detailed and effective marketing plan in alignment with Shell Distributors, Co-Ops and Brand & Communication specialist, translating the global initiatives into local calendar implementation. Manage the owned brand and act as first interface with LSC/Sales/Finance in the country.

Key priorities:

  • Set brand priorities for the sector

  • Be a real strategic player, able to anticipate trends and to set the future of the brands and channels in the category and to inspire sales teams in the growth journey of the country.

  • Drive and implement category strategy with customers


  • Develop, maintain and implement the brand /sector strategies covering:

  • Pricing (Cross and Multi-channel)

  • Product portfolio

  • Training including Product & Sector knowledge and sales skills

  • CVP

  • Integrated marketing communications plan, including Marketing calendar, in cooperation with B&C

  • Develop and manage successful sell in and sell out campaign for the owned brands

  • Monitor competitive activity, market changes and trends, making recommendations to adjust strategy as required

  • Work with the Shell distributor network and Co-Ops to unlock numeric distribution, market and value share in this sector.

  • Develop a stakeholder matrix of decision makers/ influencers within this sector.

  • Ensure all marketing activities are evaluated in terms of return on investment (ROI) and a Pre and Post Investment Review (PIR) is disciplined implemented

  • Work closely with the Marketing Planning and PLM (Product Life Management) team in order to continuously assess the range, profitability and performance of the product portfolio to meet the sector and market needs.

  • Support Pricing team in the establishment of competitor price collection processes and especially translating the competitor positioning prescribed in the brand maps into the collection process

Special Challenges:

  • To be able to implement simultaneous activities and programs on time and on budget, producing the agreed top line growth.

  • The “Fewer Bigger Better” mentality is a must for the role.

  • Success in this role will require a close relationship with other country marketing implementers in the region, as well as with local sales and technical team in the country.

  • Driving marketing towards new digital channels whilst still deploying ‘traditional’ channels and communication streams.

Auto req ID:



Commercial Business to Business (B2B)

Country of Work Location:

South Africa

Company Description:

Shell has been active in South Africa since 1902. Our main business activities in South Africa include Retail and Commercial Fuels, Lubricants and Oils, Aviation, Marine, Manufacturing and Upstream Exploration. Our head office in South Africa is based in Johannesburg.

Throughout its long association with South Africa, Shell has played an important role in the country, not only as a premier oil company, but also as a committed corporate citizen and change agent.

Our core values of honesty, integrity and respect for people form the basis of the Shell General Business Principles.


Please note: We occasionally amend or withdraw Shell jobs and reserve the right to do so at any time, including prior to the advertised closing date.

Before applying, you are advised to read our data protection policy. This policy describes the processing that may be associated with your personal data and informs you that your personal data may be transferred to Royal Dutch/Shell Group companies around the world.

The Shell Group and its approved recruitment consultants will never ask you for a fee to process or consider your application for a career with Shell. Anyone who demands such a fee is not an authorised Shell representative and you are strongly advised to refuse any such demand.

Shell is an Equal Opportunity Employer.

Work Location:



Experience & Qualifications required:

  • Minimum 5 years of experience in Marketing / Sales with understanding of the appropriate marketing tools and principles

  • Proven track record of success in commercial business activities; sales or marketing.

  • Strong business analytical and problem solving skills, commercial mindset.

  • Able to work independently and with limited supervision, highly self-motivated and able to effectively manage various competing priorities.

  • Strong project management skills required.

  • Strong interface / stakeholder management skills and proven ability to work with influence and lead diverse teams outside the line as well as delivering results through others.

Personal attributes:

  • Ability to think strategically and to translate new concepts into operational plans

  • Strong proven commercial skills and judgment

  • Strong customer orientation

  • Ability to manage complex projects and handle numerous relationships

  • Strong interpersonal and excellent organizational skills

  • Strong prioritization skills and ability to say “no” even when under pressure.

Language requirements: Must be fluent in English

City, State (if applicable):